A Practical Guide To Media Research
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Know Your Audience
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Author : Dennis List
language : en
Publisher:
Release Date : 2005
Know Your Audience written by Dennis List and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Radio audiences categories.
A Practical Guide To Media Research
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Author :
language : en
Publisher: Participative Marketing
Release Date :
A Practical Guide To Media Research written by and has been published by Participative Marketing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Researching Communications
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Author : David Deacon
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-05-20
Researching Communications written by David Deacon and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-20 with Language Arts & Disciplines categories.
The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies. Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.
Media Research Techniques
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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 1998-05-05
Media Research Techniques written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05-05 with Computers categories.
The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: Experimentation Historical Research Comparative Research Participant Observation This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.
Practical Research Methods For Media And Cultural Studies
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Author : Maire Messenger Davies
language : en
Publisher: Edinburgh University Press
Release Date : 2006-07-18
Practical Research Methods For Media And Cultural Studies written by Maire Messenger Davies and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-18 with Reference categories.
Many very intelligent people don't like dealing with numbers. Similarly, many gifted scientists are not especially interested in studying people and their cultural behaviour. In this book, we argue that being interested in people and their cultures, and helping students and others to use numbers to pursue these interests, are not mutually exclusive. Research methods are becoming an increasingly important requirement for students of all kinds. But many students, particularly those in the humanities, struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. Nonetheless, such concepts are found in nearly all areas of society, from market research and opinion polls to psychological studies of human behaviour. This book aims to provide a simple guide to the process of conducting research in the humanities, with special reference to media and culture, from the planning stage, through the data gathering, to the analysis and interpretation of results: 'planning it', 'doing it' and 'understanding it'. The book aims to show how students' own choice of research topic can be refined into a manageable research question and how the most appropriate methodologies can be applied. Each section draws on actual examples from research that the authors and their students have conducted. Topics covered include: choosing a research question and method; instrument design and pilot data; practical procedures; research with children; looking at statistics; and interpretation of results.Features:*Based on the authors' practical experience as researchers and teachers and is thus accessible, practical and 'how to'.*Includes students' own work as examples.*Bridges the 'divide' between social science and humanities research methods and will therefore appeal to a broad range of students and teachers.
The Algorithmic Distribution Of News
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Author : James Meese
language : en
Publisher: Springer Nature
Release Date : 2022-09-22
The Algorithmic Distribution Of News written by James Meese and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-22 with Language Arts & Disciplines categories.
This volume explores how governments, policymakers and newsrooms have responded to the algorithmic distribution of the news. Contributors analyse the ongoing battle between platforms and publishers, evaluate recent attempts to manage these tensions through policy reform and consider whether algorithms can be regulated to promote media diversity and stop misinformation and hate speech. Chapter authors also interview journalists and find out how their work is changing due to the growing importance of algorithmic systems. Drawing together an international group of scholars, the book takes a truly global perspective offering case studies from Switzerland, Germany, Kenya, New Zealand, Canada, Australia, and China. The collection also provides a series of critical analyses of recent policy developments in the European Union and Australia, which aim to provide a more secure revenue base for news media organisations. A valuable resource for journalism and policy scholars and students, Governing the Algorithmic Distribution of News is an important guide for anyone hoping to understand the central regulatory issues surrounding the online distribution of news.
Qualitative Research
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Author : David Silverman
language : en
Publisher: SAGE
Release Date : 2004-05-25
Qualitative Research written by David Silverman and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-25 with Social Science categories.
Building on the global success of the First Edition of Qualitative Research: Theory, Method and Practice, the new edition has been thoroughly updated and revised. It succeeds in providing a comprehensive yet accessible guide to a variety of methodological approaches to qualitative research. Edited by David Silverman, the book brings together a team of internationally-renowned researchers to discuss the theory and practice of qualitative research. In each chapter, the contributors broaden our conception of qualitative research by drawing upon particular examples of data-analysis to advance their analytical arguments.
Media Studies Content Audiences And Production
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Author : Pieter Jacobus Fourie
language : en
Publisher: Juta and Company Ltd
Release Date : 2001
Media Studies Content Audiences And Production written by Pieter Jacobus Fourie and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Language Arts & Disciplines categories.
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
How To Do Media And Cultural Studies
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Author : Jane Stokes
language : en
Publisher: SAGE
Release Date : 2012-11-30
How To Do Media And Cultural Studies written by Jane Stokes and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-30 with Social Science categories.
The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: • Brand new chapters on the how and why of researching media and culture • All new case studies spotlighting the international media landscape • Online readings showing how methods get used in real research • Essential new material on ethnography, digital content analysis, online surveys and researching blogs. Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.
Word Bytes
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Author : Carolyne Lee
language : en
Publisher: Melbourne Univ. Publishing
Release Date : 2009-07-15
Word Bytes written by Carolyne Lee and has been published by Melbourne Univ. Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-15 with Language Arts & Disciplines categories.
Words matter. And good writing matters. Especially in the information society, in which more writing than ever is disseminated and read. There may be a lot of dross out there, but we can also find writing that stands out from the rest. It lodges in our heads because of its simplicity and style, and because it says something worth reading. This is 'word byte' writing, a term that Carolyne Lee coins, defines and explains in this book, and which she and her contributors encourage their readers to achieve. A wide range of genres of public and professional writing; including magazine profiles, newspaper articles and blog posts; is covered in Word Bytes. The contributions from other professional writers, magazine and newspaper journalists through to a blogger and web-editor, will inspire and teach all those who want to learn to recognise and produce word bytes; writing that gets noticed and read in a world of information overload.