A Primer On Business Analytics
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A Primer On Business Analytics
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Author : Yudhvir Seetharam
language : en
Publisher: IAP
Release Date : 2022-01-01
A Primer On Business Analytics written by Yudhvir Seetharam and has been published by IAP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Computers categories.
This book will provide a comprehensive overview of business analytics, for those who have either a technical background (quantitative methods) or a practitioner business background. Business analytics, in the context of the 4th Industrial Revolution, is the “new normal” for businesses that operate in this digital age. This book provides a comprehensive primer and overview of the field (and related fields such as Business Intelligence and Data Science). It will discuss the field as it applies to financial institutions, with some minor departures to other industries. Readers will gain understanding and insight into the field of data science, including traditional as well as emerging techniques. Further, many chapters are dedicated to the establishment of a data-driven team – from executive buy-in and corporate governance to managing and quantifying the return of data-driven projects.
Research Methods And Data Analysis For Business Decisions
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Author : James E. Sallis
language : en
Publisher: Springer Nature
Release Date : 2021-10-30
Research Methods And Data Analysis For Business Decisions written by James E. Sallis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-30 with Business & Economics categories.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Predictive Business Analytics
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Author : Lawrence Maisel
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-26
Predictive Business Analytics written by Lawrence Maisel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-26 with Business & Economics categories.
Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.
Creating Value With Data Analytics In Marketing
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Author : Peter C. Verhoef
language : en
Publisher: Routledge
Release Date : 2021-11-07
Creating Value With Data Analytics In Marketing written by Peter C. Verhoef and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-07 with Business & Economics categories.
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing. Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies. Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management. Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Win With Advanced Business Analytics
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Author : Jean-Paul Isson
language : en
Publisher: John Wiley & Sons
Release Date : 2012-09-25
Win With Advanced Business Analytics written by Jean-Paul Isson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-25 with Business & Economics categories.
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.
Mining Your Own Business
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Author : Jeff Deal
language : en
Publisher:
Release Date : 2016-09-19
Mining Your Own Business written by Jeff Deal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-19 with categories.
Practical guide for organization leaders, top-level executives. Industry experts explain in clear, understandable English. What data mining and predictive analytics are
Applied Business Analytics
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Author : Nathaniel Lin
language : en
Publisher: FT Press
Release Date : 2014-12-12
Applied Business Analytics written by Nathaniel Lin and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll discover why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics... how to become one of those deciders... and how to identify, foster, support, empower, and reward others to join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ — and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer Applied Business Analytics will be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics, including Chief Analytics Officers, Chief Data Officers, Chief Scientists, Chief Marketing Officers, Chief Risk Officers, Chief Strategy Officers, VPs of Analytics and/or Big Data, data scientists, business strategists, and line of business executives. It will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program, including candidates for INFORMS certification.
Business Analytics With Management Science Models And Methods
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Author : Arben Asllani
language : en
Publisher: FT Press
Release Date : 2014-11-17
Business Analytics With Management Science Models And Methods written by Arben Asllani and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-17 with Business & Economics categories.
Master decision modeling and analytics through realistic examples, intuitive explanations, and tested Excel templates. Business Analytics with Management Science has been designed to help students, practitioners and managers use business analytics to improve decision-making systems. Unlike previous books, it emphasizes the application of practical management science techniques in business analytics. Drawing on 20+ years of teaching and consulting experience, Dr. Arben Asllani introduces decision analytics through realistic examples and intuitive explanations – not complex formulae and theoretical definitions. Throughout, Asllani helps practitioners focus more on the crucial input-output aspects of decision making – and less upon internal model complexities that can usually be "delegated" to software.
Business Analytics For Managers
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Author : Gert Laursen
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13
Business Analytics For Managers written by Gert Laursen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.
Big Data
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Author : Hrushikesha Mohanty
language : en
Publisher: Springer
Release Date : 2015-06-29
Big Data written by Hrushikesha Mohanty and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Computers categories.
This book is a collection of chapters written by experts on various aspects of big data. The book aims to explain what big data is and how it is stored and used. The book starts from the fundamentals and builds up from there. It is intended to serve as a review of the state-of-the-practice in the field of big data handling. The traditional framework of relational databases can no longer provide appropriate solutions for handling big data and making it available and useful to users scattered around the globe. The study of big data covers a wide range of issues including management of heterogeneous data, big data frameworks, change management, finding patterns in data usage and evolution, data as a service, service-generated data, service management, privacy and security. All of these aspects are touched upon in this book. It also discusses big data applications in different domains. The book will prove useful to students, researchers, and practicing database and networking engineers.