A Reconceptualized Model Of Message Attitude Behavior Relationships
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A Reconceptualized Model Of Message Attitude Behavior Relationships
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Author : Robert David McPhee
language : en
Publisher:
Release Date : 1975
A Reconceptualized Model Of Message Attitude Behavior Relationships written by Robert David McPhee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Communication categories.
Message Attitude Behavior Relationship
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Author : Donald P. Cushman
language : en
Publisher: Elsevier
Release Date : 2013-10-22
Message Attitude Behavior Relationship written by Donald P. Cushman and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-22 with Social Science categories.
Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.
Handbook Of Administrative Communication
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Author : James Garnett
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-01
Handbook Of Administrative Communication written by James Garnett and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-01 with Political Science categories.
This volume takes a communications-oriented approach to a wide range of topics encompassing organization, management, political theory and practice, business-government relations, innovation processes, and IT. Offering a balanced, international presentation, it contains authoritative contributions from world-renowned experts representing various disciplines, including administrative law, organizational and political theory, phenomenology, public and business management, educational technology, psychology, and other fields. The book addresses typically neglected subjects such as communicating through humor, drama, film, poetry, fiction, and other creative forms.
Speech Communication And Theater Arts
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Author : Merilyn Merenda
language : en
Publisher: Springer
Release Date : 1979-10-01
Speech Communication And Theater Arts written by Merilyn Merenda and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979-10-01 with Social Science categories.
A glance through the Table of Contents will demonstrate the many categories comprising the fields of Speech Communication and Theatre. The thesis and dissertation titles which have been categorized appeared between the years 1973 and 1978. For those titles which could readily have been placed into more than one category, we did our best to pick the category which seemed to represent the main thrust of the work. We have also provided cross references for all such titles. As addi tional aids to the student, we have provided subject and school indexes. Although we have tried to produce an error-free copy, we feel that a few titles may contain minor mistakes because of the copy sent to us by some of the schools and libraries. Also, as in any bibliography, there may be certain omissions in ours, but hope fully these have been kept to a minimum. Finally, in putting together this work, we hope we have pro vided the serious students of Speech Communication and Theatre Arts with a valuable guide to their own research. ACKNOWLEDGMENTS We are above all indebted to Dr. Arthur N. Kruger who not only conceived the idea for this book, but who also played a major role in supervising the work and bringing it to fruition. We also appreciate the introduction he has written for us.
Public Relations As Relationship Management
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Author : John A. Ledingham
language : en
Publisher: Routledge
Release Date : 2000-01-01
Public Relations As Relationship Management written by John A. Ledingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-01 with Business & Economics categories.
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Learning Science In The Schools
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Author : Shawn M. Glynn
language : en
Publisher: Routledge
Release Date : 2012-10-12
Learning Science In The Schools written by Shawn M. Glynn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Education categories.
Science -- and the technology derived from it -- is having a dramatic impact on the quality of our personal lives and the environment around us. Science will have an even greater impact on the lives of our students. The lives of scientifically literate students will be enriched by their understanding, appreciation, and enjoyment of the natural world. To prosper in the near future, all students must become scientifically literate and embrace the notion of life-long learning in science. Without scientific literacy, it will become impossible for students to make informed decisions about the interrelated educational, scientific, and social issues that will confront them in the future. Intended for science teachers, teacher educators, researchers, and administrators, this volume is concerned with the innovative research that is reforming how science is learned in schools. The chapters provide overviews of current research and illustrate how the findings of this research are being applied in schools. This research-based knowledge is essential for effective science instruction. The contributors are leading authorities in science education and their chapters draw clear connections among research, theory, and classroom practice. They provide excellent examples from science classes in which their research has reformed practice. This book will help educators develop the scientific literacy of students. It bridges the gap between cutting-edge research and classroom practice to provide educators with the knowledge they need to foster students' scientific literacy.
The Interface Of Social And Clinical Psychology
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Author : Robin M. Kowalski
language : en
Publisher: Psychology Press
Release Date : 2004
The Interface Of Social And Clinical Psychology written by Robin M. Kowalski and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Medical categories.
Publisher Description
Public Relations Theory
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Author : Jae-Hwa Shin
language : en
Publisher: John Wiley & Sons
Release Date : 2020-12-22
Public Relations Theory written by Jae-Hwa Shin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-22 with Business & Economics categories.
Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category! Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work Public Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, diversification and merger of approaches that have been spurred by rapid changes in society, cultural boundaries, technology, and media environments. Authors Jae-Hwa Shin and Robert Heath explain both organizational and social theories of public relations, including cases and challenges to help students bring theory and research to bear on solving the daily challenges of public relations practice. Rather than advocate in favor of a particular theoretical view or position, Public Relations Theory: Capabilities and Competencies covers a broad range of theoretical perspectives and themes in public relations, including: An examination of excellence theory, contingency theory, rhetorical theory, and critical theory as these perspectives apply to public relations Issues management, crisis management, risk management and conflict management with respect to public relations Combining theory and practice for conceptualization and strategic execution of robust public relations programs and campaigns The importance of public relations ethics to serve the public good How to define "the public" or "relationships" in the field of public relations The book closes with discussion of emerging topics and the recent transformation of public relations theory to take diversity, technology, and global identity into account and offers insight into future direction. This book is perfect for upper level undergraduate and graduate students of public relations in journalism and communication. It will also be useful for public relations practitioners who hope to improve their understanding of the theoretical background and principles of their work and serve as an excellent reference for doctoral students and researchers in the area.
Handbook Of Rhetorical And Communication Theory
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Author : Carroll C. Arnold
language : en
Publisher: Allyn & Bacon
Release Date : 1984
Handbook Of Rhetorical And Communication Theory written by Carroll C. Arnold and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Language Arts & Disciplines categories.
Afro Caribbean Dynamics Of Sex And Relationships
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Author : Kai Morgan Campbell
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-31
Afro Caribbean Dynamics Of Sex And Relationships written by Kai Morgan Campbell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-31 with Social Science categories.
Afro-Caribbean Dynamics of Sex and Relationships: Reclaiming the Caribbean Sexual Narrative examines the complexities of sexuality and relationships in the Caribbean, shaped by colonial legacies, cultural norms, and evolving gender roles. Through seven original research studies, it explores a wide range of topics related to sexuality and intimate relationships, including body image and sexual satisfaction, sexual socialization and communication, perceptions of unconventional relationships, the psychological impact of adverse childhood experiences on intimate relationships, family structure’s influence on sexual identity, sexual decision-making among Caribbean youth, and the intersections of mental health, trauma, and intimacy. This book challenges Eurocentric narratives, offering a culturally grounded framework for understanding Afro-Caribbean sexuality. Bridging psychology, sociology, and history, it is essential reading for scholars, researchers, and academics in gender, sexuality, Caribbean studies, and postcolonial mental health.