A Review Of Food Marketing To Children And Adolescents
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A Review Of Food Marketing To Children And Adolescents
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Author :
language : en
Publisher:
Release Date : 2012
A Review Of Food Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
This report is a follow-up to the Federal Trade Commission's 2008 report: Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation. The current report compares 2006 data to 2009 data from the 44 original companies and four additional companies. Total spending on food marketing to youth dropped 19.5% in 2009, to $1.79 billion. Spending on youth-directed television advertising fell 19.5%, while spending on new media, such as online and viral marketing, increased 50%. The overall picture of how marketers reach children, however, did not significantly change. Companies continue to use a wide variety of techniques to reach young people, and marketing campaigns are heavily integrated, combining traditional media, Internet, digital marketing, packaging, and often using cross-promotions with popular movies or TV characters across all of these. Those techniques are highly effective. Consumer research submitted by the reporting companies confirms the "pester power" phenomenon -- child-directed marketing and promotional activities drive children's food requests. Children, in turn, play an important role in which products their parents purchase at the store, and which restaurants they frequent.
Marketing Food To Children And Adolescents
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Author : Nicoletta A. Wilks
language : en
Publisher:
Release Date : 2009
Marketing Food To Children And Adolescents written by Nicoletta A. Wilks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.
Challenges And Opportunities For Change In Food Marketing To Children And Youth
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2013-06-14
Challenges And Opportunities For Change In Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Medical categories.
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Food Marketing To Children And Youth
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2006-05-11
Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Medical categories.
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Food And Beverage Marketing To Children And Adolescents
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Author :
language : en
Publisher:
Release Date : 2013
Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
For decades, American children and adolescents have been surrounded by advertising and marketing for unhealthy foods and beverages. While the food and beverage industry, as well as local and national levels of government, have started to recognize the role that food and beverage marketing plays in driving the childhood obesity epidemic, American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media. This research review summarizes the academic and industry literature on trends in food marketing to children and adolescents, as well as policy initiatives undertaken to address the contribution of marketing practices to the childhood obesity epidemic, from March 2011 to May 2012. This review finds that self-regulation by the food and beverage industry is not likely to reduce marketing of unhealthy foods to children and adolescents significantly. The review also finds that the food and beverage industry can exert significant influence on government efforts to reduce the marketing of unhealthy foods to children and adolescents.
Food Marketing Exposure And Power And Their Associations With Food Related Attitudes Beliefs And Behaviours
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Author :
language : en
Publisher: World Health Organization
Release Date : 2022-02-07
Food Marketing Exposure And Power And Their Associations With Food Related Attitudes Beliefs And Behaviours written by and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-07 with Medical categories.
Policies To Protect Children From The Harmful Impact Of Food Marketing
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Author : World Health Organization
language : en
Publisher: World Health Organization
Release Date : 2023-07-03
Policies To Protect Children From The Harmful Impact Of Food Marketing written by World Health Organization and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Medical categories.
Children continue to be exposed to powerful food marketing in settings where they gather (e.g. schools, sports clubs), during children’s typical television viewing times or on children’s television channels, on digital spaces popular with young people, and in magazines targeting children and adolescents. Such food marketing predominantly promotes foods that are high in saturated fatty acids, trans-fatty acids, free sugars and/or sodium (HFSS), and uses a wide variety of marketing strategies that are likely to appeal to children, including celebrity/sports endorsements, promotional characters, product claims, promotion, gifts/incentives, tie-ins, competitions and games. Food marketing has a harmful impact on children’s food choice and their dietary intake. It affects their purchase requests to adults for marketed foods and influences the development of children’s norms about food consumption. This WHO guideline provides Member States with recommendations and implementation considerations on policies to protect all children from the harmful impact of food marketing, based on evidence specific to children and to the context of food marketing.
Marketing Food To Children And Adolescents
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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 2008
Marketing Food To Children And Adolescents written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Prepared Statement Of On Marketing Food To Children And Adolescents
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Author : United States. Federal Trade Commission
language : en
Publisher:
Release Date : 2008
Prepared Statement Of On Marketing Food To Children And Adolescents written by United States. Federal Trade Commission and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Advertising categories.
Food Marketing To Children And Adolescents
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Author : Oscar C. Thomas
language : en
Publisher:
Release Date : 2013
Food Marketing To Children And Adolescents written by Oscar C. Thomas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Health & Fitness categories.
This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids. The study serves as a follow-up to the Commission's 2008 report on food marketing requested by Congress. Also included in the report is a detailed analysis of the nutritional profile of foods marketed to youth.