Food And Beverage Marketing To Children And Adolescents
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Food And Beverage Marketing To Children And Adolescents
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Author :
language : en
Publisher:
Release Date : 2013
Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
For decades, American children and adolescents have been surrounded by advertising and marketing for unhealthy foods and beverages. While the food and beverage industry, as well as local and national levels of government, have started to recognize the role that food and beverage marketing plays in driving the childhood obesity epidemic, American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media. This research review summarizes the academic and industry literature on trends in food marketing to children and adolescents, as well as policy initiatives undertaken to address the contribution of marketing practices to the childhood obesity epidemic, from March 2011 to May 2012. This review finds that self-regulation by the food and beverage industry is not likely to reduce marketing of unhealthy foods to children and adolescents significantly. The review also finds that the food and beverage industry can exert significant influence on government efforts to reduce the marketing of unhealthy foods to children and adolescents.
Marketing Food To Children And Adolescents
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Author : Nicoletta A. Wilks
language : en
Publisher:
Release Date : 2009
Marketing Food To Children And Adolescents written by Nicoletta A. Wilks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.
Challenges And Opportunities For Change In Food Marketing To Children And Youth
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2013-06-14
Challenges And Opportunities For Change In Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Medical categories.
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Food Marketing To Children And Youth
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2006-05-11
Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Medical categories.
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
The Extent And Nature Of Food And Beverage Marketing To Children And Adolescents 6 17 Years Through The Internet In New Zealand
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Author : Karuna Sudhir Sagar
language : en
Publisher:
Release Date : 2015
The Extent And Nature Of Food And Beverage Marketing To Children And Adolescents 6 17 Years Through The Internet In New Zealand written by Karuna Sudhir Sagar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Aim: Unhealthy food and beverage marketing to children has been shown to be an important factor influencing their diets. The aim of this study was to assess the nature and extent of unhealthy food and beverage marketing to children and adolescents through the Internet in New Zealand. Methods: Internet traffic data was purchased from A.C. Nielsen to identify the most popular websites visited during January 2014 by New Zealand children and adolescents aged 6 to 17 years. In addition, the most frequently marketed food brands on television, through sports sponsorship, magazines and Facebook in New Zealand were derived from previous studies and from Socialbakers and their corresponding websites were also included. Marketing features, especially those targeting children and adolescents, were analysed. Results: In total, 110 popular children's websites and 70 food brand websites were analysed. A wide range of marketing features were identified on food brand websites. These included advercation through brand education (87.1% of websites), viral marketing (64.2%), the use of cookies (54.2%), free download items (42.8%), promotional characters (25.1%), designated children areas (18.5%), and advergaming (12.8%). These features appeared more frequently on websites targeting children and adolescents, than on websites for the general population. Only five branded food references were identified on 110 popular children's websites. Conclusion: Compared to traditional media, Internet induces food marketers to use more engaging marketing techniques to target children and directly interact with them. A high proportion of sophisticated marketing techniques were found on food brand websites targeting children and adolescents. On popular children websites, only few branded food references were identified, hence marketing through this medium appeared to be much less important. Currently, there are no regulations to restrict marketing to children through any type of media in New Zealand. Regulations on reducing promotion of unhealthy food and beverages to children on all forms of media could be one of the effective measures to reduce childhood obesity rates in New Zealand. In addition, frequent monitoring of food marketing through the Internet, social media and mobile media is recommended.
Ethical And Responsible Food And Beverage Marketing To Children And Adolescents
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Author :
language : en
Publisher:
Release Date : 2012
Ethical And Responsible Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
In this report, we will attempt to highlight the intricacies of these complicated issues by examining perceptions of different groups of the ethics of marketing food and beverage products to children. As such, the purpose of the report is not to establish or identify "right" or "wrong" practices, or "ethical" or "unethical" behavior. Our focus will be on stepping back as academic marketing communications researchers and applying our lenses to elucidate more fully the complexities of this often heated debate over issues of the ethics of food and beverage marketing to children. In doing so, we will first review and examine the self-regulatory efforts of the food and beverage industry during the past few years. We will then report the findings of three studies that we conducted. The first study uses in-depth interviews to investigate the perspectives of the various parties engaged in the debate regarding ethics and food and beverage marketing--the industry, the public health community, and the academic community. The second study is an analysis of websites of marketing communication associations regarding content related to targeting children generally and specific issues related to childhood obesity or children's health. The third study uses the KLD Social Ratings Database to examine the performance of food and beverage companies participating in self-regulatory programs and compares their performance with their competitors that are not participating in self-regulatory programs. We conclude with a discussion of our findings.
Food And Beverage Marketing To Children And Adolescents
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Author :
language : en
Publisher:
Release Date : 2008
Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Children and adolescents are bombarded with promotions for foods and beverages, and the majority of products advertised to them are high in calories, sugar, sodium and fat. Although many social, cultural and environmental factors influence childrenâ€TMs and adolescentsâ€TM risk for obesity, marketing may have an especially powerful impact on what foods and beverages they consume. This brief summarizes the latest research about the ubiquity of food and beverage marketing targeting youth and how marketing may impact their dietary patterns and health. It also describes national regulations to protect youth from deceptive marketing practices, outlines the changes that some food and beverage companies have made to offer healthier options and details what research is still needed to understand and limit the potential for food and beverage marketing to adversely impact young peopleâ€TMs health. The brief was prepared by Nicole Larson and Mary Story of Healthy Eating Research, a national program of the Robert Wood Johnson Foundation. Among the key research findings highlighted: * The largest share of advertising budgetsâ€"46 percent of all youth marketing expendituresâ€"is dedicated to television because it has the potential to reach a broad audience. High proportions of toddlers and preschoolers (75 percent), school-age children (84 percent) and adolescents (73 percent) watch television every day. * Nearly all (98 percent) food advertisements viewed by children and 89 percent of advertisements viewed by adolescents were for products that were high in fat, sugar or sodium. * Higher exposure to advertising (based on parentsâ€TM reports of viewing habits and advertising broadcast data) was related to greater consumption of advertised brands and energy-dense product categories (sugared breakfast cereals, confectionery, savory snacks, soft drinks and products from fast-food restaurants).
Advertising And Marketing To Children And Adolescents
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Author : Saheed Adebayo Ogunbanwo
language : de
Publisher: LAP Lambert Academic Publishing
Release Date : 2012-06
Advertising And Marketing To Children And Adolescents written by Saheed Adebayo Ogunbanwo and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with categories.
In the recent years the food and beverage industry have intensify the advertising and marketing of their products to children and adolescents. Multiple methods of advertising and marketing such as: Television adverts, the internet, in-school marketing, toys and youth targeted promotions have been used to attract these young consumers. However, while the food and beverage industry proclaims that their products are healthy and not influencing purchasing power of children and adolescents. Researchers have argued that the intense food advertising and marketing to children and adolescents have influence their food preferences and eating behaviours.Similarly nutritionists pointed that the food advertised to children and adolescents are unhealthy, lacking the required nutrients by children and adolescents and can even cause various diseases associated with nutrition such as: obesity and diabetes.It is on this note that this book is written to shed more light on the influence and effects of food advertising and marketing to children and adolescents.Therefore, it is relevant for everyone with an interest in nutritional contents of food advertised and marketed to children and adolescents.
Food Marketing To Children And Adolescents
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Author : Oscar C. Thomas
language : en
Publisher: Nova Science Publishers
Release Date : 2013
Food Marketing To Children And Adolescents written by Oscar C. Thomas and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids.
Food Advertising And Marketing Directed At Children And Adolescents In The Us
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Author : Applied Research Press
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-07-20
Food Advertising And Marketing Directed At Children And Adolescents In The Us written by Applied Research Press and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with categories.
In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, and as future adult consumers. Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations. The purpose of this article is to examine the food advertising and marketing channels used to target children and adolescents in the US, the impact of food advertising on eating behavior, and current regulation and policies. Proceeds from the sale of this book go to the support of an elderly disabled person.