Ethical And Responsible Food And Beverage Marketing To Children And Adolescents
DOWNLOAD
Download Ethical And Responsible Food And Beverage Marketing To Children And Adolescents PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Ethical And Responsible Food And Beverage Marketing To Children And Adolescents book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Ethical And Responsible Food And Beverage Marketing To Children And Adolescents
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2012
Ethical And Responsible Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
In this report, we will attempt to highlight the intricacies of these complicated issues by examining perceptions of different groups of the ethics of marketing food and beverage products to children. As such, the purpose of the report is not to establish or identify "right" or "wrong" practices, or "ethical" or "unethical" behavior. Our focus will be on stepping back as academic marketing communications researchers and applying our lenses to elucidate more fully the complexities of this often heated debate over issues of the ethics of food and beverage marketing to children. In doing so, we will first review and examine the self-regulatory efforts of the food and beverage industry during the past few years. We will then report the findings of three studies that we conducted. The first study uses in-depth interviews to investigate the perspectives of the various parties engaged in the debate regarding ethics and food and beverage marketing--the industry, the public health community, and the academic community. The second study is an analysis of websites of marketing communication associations regarding content related to targeting children generally and specific issues related to childhood obesity or children's health. The third study uses the KLD Social Ratings Database to examine the performance of food and beverage companies participating in self-regulatory programs and compares their performance with their competitors that are not participating in self-regulatory programs. We conclude with a discussion of our findings.
Challenges And Opportunities For Change In Food Marketing To Children And Youth
DOWNLOAD
Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2013-06-14
Challenges And Opportunities For Change In Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-14 with Medical categories.
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Marketing Food To Children And Adolescents
DOWNLOAD
Author : Nicoletta A. Wilks
language : en
Publisher:
Release Date : 2009
Marketing Food To Children And Adolescents written by Nicoletta A. Wilks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Advertising categories.
This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.
Food Marketing To Children And Youth
DOWNLOAD
Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 2006-05-11
Food Marketing To Children And Youth written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-11 with Medical categories.
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Advances In Communication Research To Reduce Childhood Obesity
DOWNLOAD
Author : Jerome D. Williams
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-12
Advances In Communication Research To Reduce Childhood Obesity written by Jerome D. Williams and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Medical categories.
Rates of childhood obesity are alarmingly high and increasing each year. Studies have shown that obese children are more likely to become obese adults and are likely to suffer with numerous health consequences like coronary heart disease, high blood pressure, and Type II diabetes, among others. Studies also indicate that television viewing and exposure to advertising for food products influences children's attitudes toward, food preferences and food purchase requests for foods with low nutritional value. It is important to better understand the role of media in childhood obesity and to learn how media may be used to address this issue in a positive way. This book focuses on communication and media research that can have an impact on reducing childhood obesity. Emphasis is placed on topics related to how the media communicate health-related messages about food, nutrition and diet that influence childhood obesity. Particular emphasis is on the new media, given the fact that media now have more central roles in socializing today’s children and youth than ever before. Advertising and marketing messages reach young consumers through a variety of vehicles – broadcast and cable television, radio, magazines, computers through the Internet, music, cell phones – and in many different venues – homes, schools, child-care settings, grocery stores, shopping malls, theaters, sporting events, and even airports. In addition, given the disparity in obesity rates between children of color and the general population, special attention is given to research on media targeting these populations.
The Extent And Nature Of Food And Beverage Marketing To Children And Adolescents 6 17 Years Through The Internet In New Zealand
DOWNLOAD
Author : Karuna Sudhir Sagar
language : en
Publisher:
Release Date : 2015
The Extent And Nature Of Food And Beverage Marketing To Children And Adolescents 6 17 Years Through The Internet In New Zealand written by Karuna Sudhir Sagar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Aim: Unhealthy food and beverage marketing to children has been shown to be an important factor influencing their diets. The aim of this study was to assess the nature and extent of unhealthy food and beverage marketing to children and adolescents through the Internet in New Zealand. Methods: Internet traffic data was purchased from A.C. Nielsen to identify the most popular websites visited during January 2014 by New Zealand children and adolescents aged 6 to 17 years. In addition, the most frequently marketed food brands on television, through sports sponsorship, magazines and Facebook in New Zealand were derived from previous studies and from Socialbakers and their corresponding websites were also included. Marketing features, especially those targeting children and adolescents, were analysed. Results: In total, 110 popular children's websites and 70 food brand websites were analysed. A wide range of marketing features were identified on food brand websites. These included advercation through brand education (87.1% of websites), viral marketing (64.2%), the use of cookies (54.2%), free download items (42.8%), promotional characters (25.1%), designated children areas (18.5%), and advergaming (12.8%). These features appeared more frequently on websites targeting children and adolescents, than on websites for the general population. Only five branded food references were identified on 110 popular children's websites. Conclusion: Compared to traditional media, Internet induces food marketers to use more engaging marketing techniques to target children and directly interact with them. A high proportion of sophisticated marketing techniques were found on food brand websites targeting children and adolescents. On popular children websites, only few branded food references were identified, hence marketing through this medium appeared to be much less important. Currently, there are no regulations to restrict marketing to children through any type of media in New Zealand. Regulations on reducing promotion of unhealthy food and beverages to children on all forms of media could be one of the effective measures to reduce childhood obesity rates in New Zealand. In addition, frequent monitoring of food marketing through the Internet, social media and mobile media is recommended.
Food And Beverage Marketing To Children And Adolescents
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2013
Food And Beverage Marketing To Children And Adolescents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
For decades, American children and adolescents have been surrounded by advertising and marketing for unhealthy foods and beverages. While the food and beverage industry, as well as local and national levels of government, have started to recognize the role that food and beverage marketing plays in driving the childhood obesity epidemic, American youths are still exposed to a disproportionate amount of marketing for unhealthy products across a variety of media. This research review summarizes the academic and industry literature on trends in food marketing to children and adolescents, as well as policy initiatives undertaken to address the contribution of marketing practices to the childhood obesity epidemic, from March 2011 to May 2012. This review finds that self-regulation by the food and beverage industry is not likely to reduce marketing of unhealthy foods to children and adolescents significantly. The review also finds that the food and beverage industry can exert significant influence on government efforts to reduce the marketing of unhealthy foods to children and adolescents.
Food Marketing To Children And Adolescents
DOWNLOAD
Author : Oscar C. Thomas
language : en
Publisher: Nova Science Publishers
Release Date : 2013
Food Marketing To Children And Adolescents written by Oscar C. Thomas and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising categories.
This report from the Federal Trade Commission provides the results of a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens. It gauges the progress the industry has made since first launching self-regulatory efforts to promote healthier food choices to kids.
Handbook On Ethics And Marketing
DOWNLOAD
Author : Alexander Nill
language : en
Publisher: Edward Elgar Publishing
Release Date : 2015-06-29
Handbook On Ethics And Marketing written by Alexander Nill and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-29 with Business & Economics categories.
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Advertising And Marketing To Children And Adolescents
DOWNLOAD
Author : Saheed Adebayo Ogunbanwo
language : de
Publisher: LAP Lambert Academic Publishing
Release Date : 2012-06
Advertising And Marketing To Children And Adolescents written by Saheed Adebayo Ogunbanwo and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with categories.
In the recent years the food and beverage industry have intensify the advertising and marketing of their products to children and adolescents. Multiple methods of advertising and marketing such as: Television adverts, the internet, in-school marketing, toys and youth targeted promotions have been used to attract these young consumers. However, while the food and beverage industry proclaims that their products are healthy and not influencing purchasing power of children and adolescents. Researchers have argued that the intense food advertising and marketing to children and adolescents have influence their food preferences and eating behaviours.Similarly nutritionists pointed that the food advertised to children and adolescents are unhealthy, lacking the required nutrients by children and adolescents and can even cause various diseases associated with nutrition such as: obesity and diabetes.It is on this note that this book is written to shed more light on the influence and effects of food advertising and marketing to children and adolescents.Therefore, it is relevant for everyone with an interest in nutritional contents of food advertised and marketed to children and adolescents.