A Seriously Useful Author S Guide To Marketing And Publicising Books
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A Seriously Useful Author S Guide To Marketing And Publicising Books
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Author : Mary Cavanagh
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2009
A Seriously Useful Author S Guide To Marketing And Publicising Books written by Mary Cavanagh and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Gone are the times when most authors could relax and let their publisher sell their book for them. Nowadays, in a climate of increasing commercialisation, the majority of authors, both new and established, are discovering that they get no help at all. For the self-published (a rapidly expanding market) this has always been largely the case, but now nearly all authors are faced with the task of having to market and publicise their own book. The prospect is a daunting one, but without some form of self-input it is rare for any book to sell in significant quantities.However, exactly what needs to be done to generate sales, and to create a reputation for a book, is often a mystery. Thus, Seriously Useful aims to demystify the processes in a concise, lively, and highly readable way. Although primarily concerned with making sales, it also offers some very useful pre-publication advice, including the options and benefits of self-publishing. In addition it reveals some essential inside information on how the books trade works, so the author has an excellent understanding of their book’s journey from manuscript, to publisher, to wholesaler, to retailer, to reader. There are also some very useful contributions from other mainstream and self-published authors. Written by Mary Cavanagh, a novelist and short story writer, who has had first-hand experience of both mainstream and self-publishing. Her previous work includes The Crowded Bed (Transita 2007) and A Man Like Any Other – The Priest’s Tale (Matador 2008).
Publishing Printing Terminology For Self Publishers
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Author : Jane Rowland
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2010
Publishing Printing Terminology For Self Publishers written by Jane Rowland and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
This quick reference guide deciphers the jargon that you need to know, assisting with the smooth and stress-free publication of your book.
Calling All Authors
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Author : Mary Cavanagh
language : en
Publisher: New Generation Publishing
Release Date : 2015-10-15
Calling All Authors written by Mary Cavanagh and has been published by New Generation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Self-Help categories.
Calling All Authors Everything the author of fiction and non-fiction needs to know about the road to publication, understanding the book industry, and how to sell that book! Over the last five years, due to the advent of self-publishing and media marketing, publication is actually easier, but it's infinitely more difficult to get a mainstream contract. Thus, whatever method you aim for, you must have immaculate manuscript presentation, sound knowledge of the book industry, and dogged determination to make sales. Mary Cavanagh, a successful novelist and short story writer, has had first-hand experience of all publishing methods, the jungle of the book industry, and the many successful methods of making sales. In Calling All Authors she aims to demystify all the necessary processes in a concise, lively, and highly readable way, with some very useful contributions from a wide range of other successful authors. 'A fantastic book . . . a wealth of information and some brilliant advice for book types everywhere' The Big Green Bookshop, London N22 6BG 'An invaluable resource of information for all authors, even those who are, as yet, unpublished' Deborah Lawrenson, author
Who Was Angela Zendalic
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Author : Mary Cavanagh
language : en
Publisher: Thames River Press
Release Date : 2014-06-30
Who Was Angela Zendalic written by Mary Cavanagh and has been published by Thames River Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Fiction categories.
Who Was Angela Zendalic? is set in Oxford, in the locality of Jericho and the world of University academia, encompassing the past and the present. A deeply moving and sensitive story told with skill, humour, and a mirror to profoundly changing times. In 1954, Peggy, a respectable war widow and librarian, gives birth out of wedlock to Angela, a ‘coloured’ baby, and due to the discrimination of society, and her own deep shame, must give up the baby for adoption. Angela is adopted by a loving and well-meaning white couple, and as she grows up must come to terms with racial prejudice, the confusion surrounding her circumstances, and of falling in love with a man fifteen years her senior. Sarah, Angela’s own daughter, grows up to be a feisty, liberated single parent who, on the death of her father, discovers her mother was a stranger called Angela Zendalic. Thus, she must confront her shock in order to search for her.
The Author S Guide To Publishing And Marketing
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Author : Tim Ward
language : en
Publisher: John Hunt Publishing
Release Date : 2009
The Author S Guide To Publishing And Marketing written by Tim Ward and has been published by John Hunt Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The inside story on how to get up the book sales ladder.
The Complete Guide To Book Marketing
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Author : David Cole
language : en
Publisher: Simon and Schuster
Release Date : 2010-02-16
The Complete Guide To Book Marketing written by David Cole and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-16 with Business & Economics categories.
With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Marketing Your Book An Author S Guide
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Author : Alison Baverstock
language : en
Publisher: A&C Black
Release Date : 2009-01-01
Marketing Your Book An Author S Guide written by Alison Baverstock and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Language Arts & Disciplines categories.
Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.
Everybody Writes
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Author : Ann Handley
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-15
Everybody Writes written by Ann Handley and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
1001 Ways To Market Your Books
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Author : John Kremer
language : en
Publisher: Open Horizons
Release Date : 1990
1001 Ways To Market Your Books written by John Kremer and has been published by Open Horizons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
The Professionals Guide To Publishing
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Author : Gill Davies
language : en
Publisher: Kogan Page Publishers
Release Date : 2011-02-03
The Professionals Guide To Publishing written by Gill Davies and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.
The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. Providing a thorough grounding in how publishing works including information on permissions and the current legal framework; they also examine current and enduring trends in publishing including; networking, supply chains and e-publishing.