A Strategic Analysis Of Scandinavian Airlines Sas
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A Strategic Analysis Of Scandinavian Airlines Sas
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Author : Johannes Walder
language : en
Publisher: GRIN Verlag
Release Date : 2013-04-10
A Strategic Analysis Of Scandinavian Airlines Sas written by Johannes Walder and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-10 with Business & Economics categories.
Research paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
Environmental Analysis Of Scandinavian Airlines
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Author : Jirawan Pedersen
language : en
Publisher: GRIN Verlag
Release Date : 2022-11-29
Environmental Analysis Of Scandinavian Airlines written by Jirawan Pedersen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-29 with Business & Economics categories.
Submitted Assignment from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 98/100, Hult International Business School, course: Navigating the Business Environment, language: English, abstract: We will focus on internal and external circumstances challenging Scandinavian Airlines, also known as SAS. In order to run international flights, SAS was established in 1946 as a partnership between the national airlines of Norway, Sweden, and Denmark. SAS was the first airline to operate a route from Copenhagen to Tokyo in Japan across the arctic pole. However, after a lengthy history of being a well-respected airline, SAS faced two years of losses in a row in 1981 and subsequent 15-day strike action in early July 2022.
It And Business
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Author : Jens Christensen
language : en
Publisher: Aarhus University Press
Release Date : 2000
It And Business written by Jens Christensen and has been published by Aarhus University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Industrialised societies have changed enormously since World War II. Business enterprises have laid the foundation for this process as well as adapted to a world where industrialisation and internationalisation have spread rapidly. It is probably safe to say that without IT this expansion would not have been possible, and the air transport industry has played a substantial and significant role in this development. This book follows the development and the interplay between information technology and business during the second part of the twentieth century. SAS has been selected as the central theme of this publication because the company, being a deeply integrated part of this general development, has also been an outstanding representative of business life, and especially the revolutionary progress of IT towards globalisation and the Internet towards the turn of the millennium.
Strategic Marketing Management
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Author : Richard M.S. Wilson
language : en
Publisher: Routledge
Release Date : 2012-08-06
Strategic Marketing Management written by Richard M.S. Wilson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-06 with Business & Economics categories.
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
Case Study Japan Airlines
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Author : Svenja Stellmann
language : en
Publisher: GRIN Verlag
Release Date : 2010-12-07
Case Study Japan Airlines written by Svenja Stellmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-07 with Business & Economics categories.
Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Northumbria University, course: Strategic Management and Leadership, language: English, abstract: Japan Airlines Corporation (JAL) is the leading full-service airline in Asia operating in the domestic and international passenger air-transport industry. However, in 2009 JAL's financial situation is alarming. 2009 was completed by a ¥51bn operating loss, representing a decrease of ¥140bn from previous year. In comparison, JAL's major competitor All Nippon Airways manages to stay in the black. This means JAL's competitive position is clearly in danger. Even worse - if JAL does not find a new strategic option immediately they are in danger of going bankrupt soon. This paper intends to find such a strategic option to guarantee future success of the airline. A thorough strategic analysis including an internal and external analysis is used to find out the key strategic issues. Afterwards three possible strategic options are discussed. The most promising option is put forward and its implementation issues are thoroughly discussed.
Scandinavian Airlines System Aircraft Fleet Development 1946 2016
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Author : MR Bengt Olov Nas
language : en
Publisher: Nace AB
Release Date : 2016-03-07
Scandinavian Airlines System Aircraft Fleet Development 1946 2016 written by MR Bengt Olov Nas and has been published by Nace AB this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-07 with Transportation categories.
SCANDINAVIAN AIRLINES SYSTEM (SAS) was established 1 August 1946. Three individuals that were involved since 1946 until recently in the development, evaluation, specifications and the acquisition process of all aircraft used by SAS over the 70 years are telling the stories how it happened. Many yet untold episodes from the discussions and negotiations with the major airframe and engine manufacturers reveal some interesting background why some aircraft were selected and some others not. SAS and the development people at the airline have over time also influenced the aviation industry which this book also has documented. The book was originally published in Swedish as the Swedish Aviation Historical Society 2014 Yearbook and was in 2015 awarded the Aviation book of the year in Sweden. The English translation now published 23 February 2016 is aimed at the international aviation community.
Strategic Marketing Planning
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Author : Colin Gilligan
language : en
Publisher: Routledge
Release Date : 2012-05-23
Strategic Marketing Planning written by Colin Gilligan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations
Empirical Studies Of Strategic Trade Policy
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Author : Paul Krugman
language : en
Publisher: University of Chicago Press
Release Date : 2007-12-01
Empirical Studies Of Strategic Trade Policy written by Paul Krugman and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-01 with Business & Economics categories.
Since the 1980s, economists have used the concept of strategic trade policy, which takes account of imperfect competition and increasing returns in the international marketplace, to criticize conventional views about free trade. According to the new view, a government can take strategic steps to raise its income at another country's expense—by subsidizing exports or erecting trade barriers, protecting certain firms from foreign competition, or promoting the development of new industries. This volume looks at the experience of specific industries in order to determine the effectiveness of strategic trade policy in promoting economic growth. The nine papers cover the U.S. and European auto industries, the U.S. steel industry, the commercial aircraft industry, airline deregulation in Scandinavia, and labor and industrial policy in Korea and Taiwan. The authors refine the basic techniques for measuring policy effectiveness, extend them to encompass industry dynamics, and test the implications of new trade models. International economists and trade experts in government and business will find important new insights into the role of strategic trade policy in international competitiveness.
Ryanair Case Study And Strategic Analysis
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Author : Christoph Müller
language : en
Publisher: GRIN Verlag
Release Date : 2011-04
Ryanair Case Study And Strategic Analysis written by Christoph Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04 with categories.
Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.
Strategic Management
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Author : Adrian Haberberg
language : en
Publisher: Oxford University Press
Release Date : 2008
Strategic Management written by Adrian Haberberg and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.