A Strategic Marketing Examination Of Stateholders Customer Satisfaction And Performance Of Firms Embedded In Multi Entity Supply Chains
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A Strategic Marketing Examination Of Stateholders Customer Satisfaction And Performance Of Firms Embedded In Multi Entity Supply Chains
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Author : Jeannette A. Mena
language : en
Publisher:
Release Date : 2010
A Strategic Marketing Examination Of Stateholders Customer Satisfaction And Performance Of Firms Embedded In Multi Entity Supply Chains written by Jeannette A. Mena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business logistics categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Handbook On The Sustainable Supply Chain
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Author : Joseph Sarkis
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Handbook On The Sustainable Supply Chain written by Joseph Sarkis and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with BUSINESS & ECONOMICS categories.
Supply chain management has long been a feature of industry and commerce but, with increasing demands from consumers, producers are spending more time and money investing in ways to make supply chains more sustainable. This exemplary Handbook provides readers with a comprehensive overview of current research on sustainable supply chain management.
Government Impact On Sustainable And Responsible Supply Chain Management
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Author : Taghipour, Atour
language : en
Publisher: IGI Global
Release Date : 2023-07-19
Government Impact On Sustainable And Responsible Supply Chain Management written by Taghipour, Atour and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-19 with Business & Economics categories.
A supply chain comprises different actors existing in different countries, including suppliers, producers, and customers. Clothes are supplied from Asia to all other regions; most coffee beans are supplied from South America; and cocoa is produced in Africa. Protecting the rights of people who produce goods in different countries is essential. In fact, according to this evolutionary law, companies need to identify, analyze, and prioritize the risks in their supply chains, and new policies must be established based on these results. New measures are taken to prevent or minimize violations of human rights and damage to the environment. Companies also need to set up grievance channels for people in the supply chains for regular reporting on supply chain practices. The German Supply Chain Act gives consumers the security that companies are managed based on fair production, and many similar legislations are likely to follow in other nations. Businesses around the world must prepare for these types of policies to impact their own supply chain management strategy before they are enforced if they wish to avoid revenue-impacting delays. Government Impact on Sustainable and Responsible Supply Chain Management is edited by Atour Taghipour, with about a decade of experience as a director in Automobile and High-Tech Industries, provides new and innovative ways to integrate social and environmental analysis into global value chains and adapt the law that regulates corporate responsibility for the observance of sustainability and human rights in the supply chain. This book is ideal for professionals and researchers working in governmental and private organizations in supply chain management, operations management, logistics, and operations research. Moreover, the book provides insights and support for executives in managing expertise, knowledge, information, and organizational development in different work communities and environments.
Boundary Spanning Marketing Organization
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Author : G. Tomas M. Hult
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-04-24
Boundary Spanning Marketing Organization written by G. Tomas M. Hult and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Managing Quality
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Author : David A. Garvin
language : en
Publisher: Simon and Schuster
Release Date : 1988
Managing Quality written by David A. Garvin and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Air conditioning categories.
Case study research conducted in 1981 in nine US companies and seven Japanese companies.
Surviving Supply Chain Integration
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Author : National Research Council
language : en
Publisher: National Academies Press
Release Date : 2000-03-23
Surviving Supply Chain Integration written by National Research Council and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-23 with Technology & Engineering categories.
The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.
Competitive Advantage
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Author : Michael E. Porter
language : en
Publisher: Free Press
Release Date : 2004-01-01
Competitive Advantage written by Michael E. Porter and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with Business & Economics categories.
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Measuring The Value Of The Supply Chain
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Author : Enrico Camerinelli
language : en
Publisher: CRC Press
Release Date : 2016-04-29
Measuring The Value Of The Supply Chain written by Enrico Camerinelli and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
In a company ecosystem the supply chain manager is tasked with duties and objectives primarily aimed at controlling and reducing costs, while optimizing the material flows. Yet, in many organizations, common perception limits supply chain management to product logistics, materials handling and warehouse management. The supply chain manager must learn how to communicate the results of his work to show the importance and impact supply chain management operations have on a company. In this book, Enrico Camerinelli provides the supply chain manager and the chief financial officer with the means to link the value of the supply chain to an organization's bottom line. He explores the problem with current supply chain metrics, shows how to close the gap between financial decisions and supply chain performance, suggests a model to provide a lingua franca for supply chain, financial and other managers throughout the company and points to ways in which new technology can help measure the value of the supply chain. Using case studies and interviews with supply chain and financial experts, Measuring the Value of the Supply Chain will help financial and supply chain managers achieve strategic advantage through effective supply chain management.
Greening The Supply Chain
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Author : Joseph Sarkis
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-21
Greening The Supply Chain written by Joseph Sarkis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-21 with Technology & Engineering categories.
This book analyzes environmental supply chain management theory and practice, with contributions by a international experts. Coverage includes concepts and principles of green supply chain management; studies of practices and concerns in industries worldwide; tools for environmental supply chain design and development; and case studies of green supply chain practices. Professionals, policy makers, researchers and students will value this book for the insights it provides into a topic of growing concern.