Boundary Spanning Marketing Organization
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Boundary Spanning Marketing Organization
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Author : G. Tomas M. Hult
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-04-24
Boundary Spanning Marketing Organization written by G. Tomas M. Hult and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Business & Economics categories.
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Boundary Spanning Elements And The Marketing Function In Organizations
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Author : Sunil Sahadev
language : en
Publisher: Springer
Release Date : 2015-02-25
Boundary Spanning Elements And The Marketing Function In Organizations written by Sunil Sahadev and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-25 with Business & Economics categories.
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Boundary Spanning In Organizations
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Author : Janice Langan Fox
language : en
Publisher: Routledge
Release Date : 2013-11-12
Boundary Spanning In Organizations written by Janice Langan Fox and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Business & Economics categories.
In more recent times, the essence of the gatekeeper's role has moved to the 'boundary spanner' - a systems thinker who understands the specific needs and interests of the organization and whose greatest asset is their ability to move across and through the formal and informal features of the modern organization. There are many types of boundaries associated with an organization, for example, horizontal, (function and expertise), vertical (status, hierarchy), geographic, demographic, and stakeholder. Boundaries are "the defining characteristic of organizations and, boundary roles are the link between the environment and the organization" (Aldrich & Herker, 1977) with functions crucial to the effectiveness and success of the organization. Despite being a critical success factor for an organization, beginning in the 1970s, the term - 'boundary spanning' has had an intermittent research history: there has been no systematic body of research that has evolved over time. This book aims to invigorate, excite, and expand the literature on boundary spanning in a diverse range of disciplines such as sociology, organizational psychology, management, medicine, defence, health, social work, and community services. The book serves as the first collection of reviews on boundary spanning in organizations.
Boundary Spanners In Public Management And Governance
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Author : Ingmar van Meerkerk
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-09-28
Boundary Spanners In Public Management And Governance written by Ingmar van Meerkerk and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-28 with BUSINESS & ECONOMICS categories.
Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment, to innovate, to improve performance and to collaborate in an effective manner, especially in multi-organizational settings. Providing an assessment of factors influencing the work and effectiveness of boundary spanners, and discussing the impact of boundary spanners on different types of outcomes (collaboration, trust, organizational innovation), this book offers a coherent overview of the evolution of boundary spanning in an interactive governance context.
Trust Building And Boundary Spanning In Cross Border Management
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Author : Michael Zhang
language : en
Publisher: Routledge
Release Date : 2018-03-09
Trust Building And Boundary Spanning In Cross Border Management written by Michael Zhang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-09 with Business & Economics categories.
This edited book addresses two critical issues in international management: building trust and managing boundary spanning activities between international business partners. The duel-process of internationalization of multinational corporations (MNCs), through globalisation and regionalisation, has helped MNCs to increase their market expansion and improve the capabilities of innovation and learning. By creating various forms of international strategic alliances (ISAs), MNCs have become structurally more complex and geographically more dispersed. As a result, MNCs in general and ISAs in particular face the challenges of discerning blurred organisational boundaries, reconfiguring the control mechanisms, integrating diversified resources, and coordinating distributed activities in time and space. Research in organisation behaviour indicates that boundary spanners play critical yet unspecified roles and functions in managing cross-boundary relationships. A core boundary spanning function is to build trust relationships. When organisations engage in business transactions, members of the organisations are concerned with not only the outcomes of economic transactions but also the processes of social exchanges. Boundary spanners may succeed in building interpersonal trust in a partnership, nonetheless their effort may not lead to inter-partner trust without an effective implementation of the institutionalisation process. Whereas trustworthiness is the antecedent to trust providing the basis for trust to develop, distrust manifests itself as a separate and linked concept to trust. These dynamic features of trust, trustworthiness, and distrust are critically elaborated. Trust Building and Boundary Spanning in Cross-Border Management is dedicated to explicating these under-researched themes and contributing to the emerging streams of research in micro foundations and micro-structural approaches. It illustrates the latest research on the topic and will be of interest to both students at an advanced level, academics and reflective practitioners in the fields of organisational behaviour and theory, strategic management, international strategy and strategic alliances.
Boundary Spanning Leadership Six Practices For Solving Problems Driving Innovation And Transforming Organizations
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Author : Chris Ernst
language : en
Publisher: McGraw Hill Professional
Release Date : 2010-11-12
Boundary Spanning Leadership Six Practices For Solving Problems Driving Innovation And Transforming Organizations written by Chris Ernst and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-12 with Business & Economics categories.
PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaking book, packed with practical examples and based on solid research, shows us how to get started." -- Marc Noel, Chairman, Noël Group LLC "In this deeply insightful look at the demands on 21st-century leaders, Ernst and Chrobot-Mason outline six boundary spanning leadership practices derived from case studies and research with thousands of participating managers. This work is bound to be one of the most important management books of the decade." -- David A. Thomas, Ph.D., H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School "Few books capture the needs and narrative of today's business and so elegantly lay out a plan to address its challenges. Boundary Spanning Leadership nails this . . . Consume it and play your role!" -- Andy Stefanovich, Chief Curator and Provocateur, Prophet "Boundary Spanning Leadership draws on rigorous global research and real-world experience to help leaders move into new frontiers where they can find answers and practices for creating success." -- Jack Stahl, former CEO, Revlon, and President /COO, Coca-Cola "The future will be punctuated by new spans across old boundaries. This book shows you how to improve your span ability." -- Bob Johansen, Ph.D., Distinguished Fellow, Institute for the Future, and bestselling author of Get There Early and Leaders Make the Future Catalyze collaboration, drive innovation, transform your organization--with Boundary Spanning Leadership you can put it ALL together! We live in a world of vast collaborative potential. Yet all too often, powerful boundaries create barriers that can splinter groups. And this can lead to uninspiring results. To transform borders into frontiers in today's global, multistakeholder organizations, you need Boundary Spanning Leadership. Powered by a decade of global research and practice by the top-ranked Center for Creative Leadership (CCL), this book takes you from rural towns in the United States to Hong Kong's skyline and from a modernizing South Africa to the bustling streets of India, showing you how to build bridges across boundaries. Through compelling stories and practical tools and tactics, you’ll learn how to apply the six boundary spanning practices that occur at the nexus where groups collide, intersect, and link: Buffering defines boundaries to create safety Reflecting creates understanding of boundaries to foster respect Connecting suspends boundaries to build trust Mobilizing reframes boundaries to develop community Weaving interlaces boundaries to advance interdependence Transforming cross-cuts boundaries to enable reinvention Together, these practices combine to create what authors Chris Ernst and Donna Chrobot-Mason call the Nexus Effect. The Nexus Effect allows groups to be more agile in response to changing markets; be more flexible in devising and deploying cross-functional learning and problem-solving capabilities; work with partners in deeper, more open relationships; empower virtual teams; and create a welcoming, diverse, and inclusive organization that brings out everybody's best. Boundaries exist. What matters most is how you work to bridge these divides and transform your organization's wide-ranging talents and knowledge to deliver value. With Boundary Spanning Leadership, the possibilities are limitless. For more about the book and free resources, visit www.spanboundaries.com.
Managing Boundaries In Organizations
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Author : N. Paulsen
language : en
Publisher: Springer
Release Date : 2003-05-09
Managing Boundaries In Organizations written by N. Paulsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-09 with Business & Economics categories.
Drawing together an international group of scholars, this book provides fresh and provocative perspectives on boundaries in organizations. The emergence, management and transformation of organizational boundaries is intrinsic to modern organization and poses one of the most persistent and potentially rewarding challenges to researchers and managers alike. The book offers the latest insights into the nature of boundaries, how they may be interpreted and studied, as well as implications for managing. The chapters include theoretical perspectives and cases from Europe, Canada, the USA, Australia, the Middle East and Africa.
The Cambridge Handbook Of Stakeholder Theory
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Author : Jeffrey S. Harrison
language : en
Publisher: Cambridge University Press
Release Date : 2019-05-09
The Cambridge Handbook Of Stakeholder Theory written by Jeffrey S. Harrison and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-09 with Business & Economics categories.
A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.
Assessing The Different Roles Of Marketing Theory And Practice In The Jaws Of Economic Uncertainty
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Author : Harlan E. Spotts
language : en
Publisher: Springer
Release Date : 2014-11-10
Assessing The Different Roles Of Marketing Theory And Practice In The Jaws Of Economic Uncertainty written by Harlan E. Spotts and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-10 with Business & Economics categories.
This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Internal Relationship Management
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Author : Michael D Hartline
language : en
Publisher: Routledge
Release Date : 2012-12-06
Internal Relationship Management written by Michael D Hartline and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and—ultimately—external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship management—managing relationships with internal customers human resources activities—actions taken to influence employee attitudes and work-related behaviors career entry—the initial stages of the internal relationship management process organizational support—services provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transition—from telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee branding—employees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindset—the importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.