A Strategy For The Management Of Digital Information Products
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A Strategy For The Management Of Digital Information Products
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Author : Andreas Hart
language : en
Publisher: diplom.de
Release Date : 2006-09-20
A Strategy For The Management Of Digital Information Products written by Andreas Hart and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-20 with Business & Economics categories.
Inhaltsangabe:Abstract: Information companies are sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Operational activities are carried out in business units. Strategies define the broad directions for the system and for its subsystems. Visions are the targets of strategies, and specific, measurable, achievable, result-oriented and time-based (SMART) objectives need to be defined to give systems that possess a degree of inertia a concrete, measurable direction. In this thesis, both a bottom-up and a top-down approach to strategy will be taken. As an example for a bottom-up approach, a sequential, parallel, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer involvement in the product lifecycle, and through customer integration in the supply chain, will be elaborated. This strategy is best induced by a preceding timely shift towards (radical) product and process innovation, a limited punctuation of a long-term equilibrium of customer orientation and incremental innovation. Hybrid strategies like the one presented in this thesis are built on modular, independent and homogenous subsystems that communicate, collaborate, compete and finally agree on joint activities, manifested in plans that then are implemented by the actors involved in order to achieve the various primary and secondary objectives on the way towards a greater, common vision. Simultaneous hybrid strategies are a top-down or abstract view on this whole system. As simultaneous hybrid strategies possess a degree of ambiguity or even impossibility because they hide implementation details of the system, the ambiguity needs to be handled on the operational level when a hybrid strategy is implemented. Ambiguity can be resolved by introducing priorities for strategic objectives, by parallelizing strategy execution in regard to system structure, or by sequentializing strategy execution in regard to time. A top-level strategy first of all is responsibility, responsibility for the lower levels of organizational hierarchy. After the introduction, chapter 2 starts with the definition of central strategic terms. Then, the options for business strategies and hybrid strategies in the context of information companies are sketched. Chapter 3 essentially describes the theory of the product lifecycle, which can be [...]
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Product Lines For Digital Information Products
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Author : Victor Pankratius
language : en
Publisher: KIT Scientific Publishing
Release Date : 2007
Product Lines For Digital Information Products written by Victor Pankratius and has been published by KIT Scientific Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computer software categories.
Digital information products are an important class of widely used digital products, whose core benefit is the delivery of information or education (e.g., electronic books, online newspapers, e-learning courses).This book introduces a novel and systematic approach, Product Lines for Digital Information Products (PLANT), which focuses on the creation of variants of such products within a product line, and which extends concepts from the area of software product lines.
Research Handbook On Digital Strategy
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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09
Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.
Handbook Of Strategic E Business Management
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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-19
Handbook Of Strategic E Business Management written by Francisco J. Martínez-López and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-19 with Business & Economics categories.
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues
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Author : Sharma, Ravi S.
language : en
Publisher: IGI Global
Release Date : 2011-10-31
Understanding The Interactive Digital Media Marketplace Frameworks Platforms Communities And Issues written by Sharma, Ravi S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Computers categories.
Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
Integrating Digital Health Strategies For Effective Administration
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Author : Bouarar, Ahmed Chemseddine
language : en
Publisher: IGI Global
Release Date : 2023-05-18
Integrating Digital Health Strategies For Effective Administration written by Bouarar, Ahmed Chemseddine and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-18 with Medical categories.
In the field of health, digital health has assumed significant importance in recent years due to its contribution to enhancing the overall healthcare system performance in terms of alleviating the ever-growing pressure on the healthcare system, reducing healthcare costs, improving working conditions and job satisfaction of health professionals, improving patients’ satisfaction, and providing a holistic view of patient health through access to data and giving patients more control over their health. Therefore, it is of vital importance to understand the overwhelming possibilities and promise it can offer for better health services. Similarly, exploring barriers to digital health engagement is an important tool to guarantee an effective adoption and transition that can meet all healthcare stakeholders’ objectives. Integrating Digital Health Strategies for Effective Administration explores recent writings and original research findings in the field of digital health with a special focus on digital health adoption strategies and challenges. This book is intellectually situated between digital health management and digital health technologies. Covering topics such as digital health literacy, machine learning, and procedural law, this premier reference source is an essential resource for app developers, healthcare administrators, healthcare professionals, students and educators of higher education, researchers, and academicians.
Practical Management For The Digital Age
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Author : Martin Baumers
language : en
Publisher: CRC Press
Release Date : 2022-01-31
Practical Management For The Digital Age written by Martin Baumers and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-31 with Technology & Engineering categories.
Practical Management for the Digital Age is an innovative introductory management textbook that shows the sweeping impact of information technology on the business world. At the same time, it addresses the pressing issue of how environmental aspects are interwoven with management decisions. This book forms an academically rigorous, accurate, and accessible first exposure to a topic that often challenges novices with competing definitions, inconsistent use of terminology, methodological variety, and conceptual fuzziness. It has been written for readers with little or no prior knowledge of management and is compact enough to be read cover-to-cover over the course of a semester. Features of this book: Provides a broad, self-contained treatment of management for those without prior knowledge of management or commerce, emphasizing core ideas that every manager should know. Establishes the context of modern management by characterizing the nature of the private enterprise, the economic theory of the firm, the economics of digitalization and automation, processes of innovation, and life cycle thinking. Introduces readers to various activities of managing, including business modeling, new business formation, operations management, managing people, marketing, and the management of quality and risk. Provides practical introductions to broadly applied management techniques, including financial planning, financial analysis, evaluating flows of money, and planning and monitoring projects. This book is aimed at a wide range of undergraduate and postgraduate students in a variety of disciplines, as well as practitioners. It will be especially useful to those in the fields of engineering, science, computer science, medicine, pharmacy, social sciences, and more. It will help student readers engage confidently with project work in the final parts of their degree courses and, most importantly, with managerial situations later in their careers. For instructors, who may not have a management background, this book offers content for a self-contained year-long course in management at the intermediate undergraduate level. In addition, it has been developed for undergraduate and postgraduate courses with accreditation requirements that include a taught element in management, such as the UK Engineering Council’s Accreditation of Higher Education (AHEP) framework.
Conflict Management In Digital Business
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Author : Fahri Özsungur
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-09-15
Conflict Management In Digital Business written by Fahri Özsungur and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-15 with Business & Economics categories.
Providing readers with a unique guide of how businesses can achieve resilience to digital conflict, Conflict Management in Digital Business helps prepare for unexpected situations such as pandemics, to maintain competitive advantage, and illuminating pathways to turn conflicts caused by extraordinary situations into opportunities.
Digital Product Management Technology And Practice Interdisciplinary Perspectives
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Author : Strader, Troy J.
language : en
Publisher: IGI Global
Release Date : 2010-09-30
Digital Product Management Technology And Practice Interdisciplinary Perspectives written by Strader, Troy J. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-30 with Technology & Engineering categories.
"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.