A Study Of Persuasion Propaganda And The Effectiveness Of Messages
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A Study Of Persuasion Propaganda And The Effectiveness Of Messages
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Author :
language : en
Publisher:
Release Date : 2005
A Study Of Persuasion Propaganda And The Effectiveness Of Messages written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Persuasion (Psychology) categories.
Age Of Propaganda
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Author : Anthony Pratkanis
language : en
Publisher: W. H. Freeman
Release Date : 2001-03-14
Age Of Propaganda written by Anthony Pratkanis and has been published by W. H. Freeman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-14 with Political Science categories.
Shares findings from research on the effectiveness of various persuasive messages, provides an overview of what social psychologists and other investigators have learned about how people are persuaded, analyzes common propaganda tactics, and explains what people can do to limit the effects of propaganda in their lives.
Media Persuasion And Propaganda
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Author : Marshall Soules
language : en
Publisher: Edinburgh University Press
Release Date : 2015-02-13
Media Persuasion And Propaganda written by Marshall Soules and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-13 with Social Science categories.
Using case studies and exercises, this innovative study guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE
Release Date : 2011-04-12
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-12 with Social Science categories.
Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: * Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system * Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda * Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.
Propaganda Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications
Release Date : 2018-08-24
Propaganda Persuasion written by Garth S. Jowett and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-24 with Language Arts & Disciplines categories.
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Yale Persuasion Theory
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Author : Bp Editions
language : en
Publisher: Independently Published
Release Date : 2023-09-19
Yale Persuasion Theory written by Bp Editions and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-19 with categories.
The 1940s marked a turning point in the study of mass communication and the influence of the media in society, and Yale University played a fundamental role in this historical context. In that period, World War II was in full swing, and propaganda played a crucial role in the mobilization of masses and the formation of public opinion. Academics and governments began to realize the power that the media had to mold the perception and attitude of the people, and this generated a growing interest in understanding how this process worked. It was in this context that Yale's persuasion theory began to develop. Yale researchers, such as Carl Hovland, Paul Lazarsfeld and Harold Lasswell, dedicated themselves to studying how media messages influence public opinion and how they can be used effectively to change attitudes and behaviors. These academics realized that persuasion was not a simple process, but that it involved a series of interrelated factors, such as the source of the message, the content of the message, the means of communication used and the receiving audience. One of the best known experiments in YALE during this period was the study on propaganda and political persuasion, which examined how persuasive messages could change the political attitudes of people. This study revealed that factors such as the credibility of the source and the structure of the message were critical for the success of persuasion. In addition, it was discovered that the repetition of the message and the interaction between the audience played an important role in the formation of attitudes. As the 1950s advanced, Yale's persuasion theory continued to evolve. More complex models were developed to understand the persuasion process, such as the two -step model of Lazarsfeld, which highlighted the importance of opinion leaders in the dissemination of persuasive messages. In addition, attention began to pay attention to the fact that persuasion does not always lead to immediate change in attitudes, but sometimes acts as a long -term process. The historical context of the time also influenced Yale's investigation into persuasion. The cold war and the growing concern for communist propaganda led to an increase in research on propaganda and political persuasion. Yale's academics played a fundamental role in the development of communication strategies to counteract the influence of enemy propaganda. Despite having been developed decades ago, this theory remains relevant today due to its ability to provide a solid framework to understand how persuasive messages affect people's attitudes and behaviors. One of the most important aspects of Yale's persuasion theory is its emphasis on the importance of the source of the message and credibility. According to this theory, persuasion is more effective when the message comes from a credible source. This idea has been fundamental in the field of advertising, where companies seek to use celebrities or experts in a specific field to support their products or services. The idea is that the audience will be more receptive to the message if you trust the source. In addition, Yale's persuasion theory has had a significant impact on politics. Politicians and electoral campaign strategists have used the principles of this theory to design persuasive messages that can gain votes. Understand how to build a credible image and how to present arguments effectively has been essential in the world of politics. In the field of psychology, this theory has contributed to the study of how people process persuasive information. It has been used to analyze how people react to different types of messages and how persuasion can influence their decision making. Yale's persuasion theory has helped psychologists better understand psychology behind persuasion and has provided a solid basis for additional research in this field.
Strategic Political Communication
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Author : Karen S. Johnson-Cartee
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2003-10-14
Strategic Political Communication written by Karen S. Johnson-Cartee and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-14 with Social Science categories.
To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Propaganda And Persuasion
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Author : Garth Jowett
language : en
Publisher: SAGE
Release Date : 2006
Propaganda And Persuasion written by Garth Jowett and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Propaganda And Democracy
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Author : J. Michael Sproule
language : en
Publisher: Cambridge University Press
Release Date : 1997
Propaganda And Democracy written by J. Michael Sproule and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Performing Arts categories.
A study of propaganda in relation to twentieth-century democracy.
Propaganda And Persuasion
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Author : Garth S. Jowett
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1992-07-30
Propaganda And Persuasion written by Garth S. Jowett and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-07-30 with Language Arts & Disciplines categories.
In this revised and expanded edition of the bestselling textbook, Jowett and O'Donnell examine the age-old art of propaganda and a related form of communication - persuasion - from a communication perspective. They present an overview of the history of propaganda, a review of the social scientific research on its effects, and an examination of its applications. New material included covers the Middle East conflict, the Cold War and glasnost, as well as propaganda as it relates to women.