A Study Of The Online Buying Behavior Of The Gen Y In Mauritius
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A Study Of The Online Buying Behavior Of The Gen Y In Mauritius
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Author : BOOLKAH KESHIKA (TP034405)
language : en
Publisher:
Release Date : 2016
A Study Of The Online Buying Behavior Of The Gen Y In Mauritius written by BOOLKAH KESHIKA (TP034405) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Consumer behavior categories.
Perceptions On The Challenges Of Online Purchasing
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Author : Saroja Dhanapal
language : en
Publisher:
Release Date : 2015
Perceptions On The Challenges Of Online Purchasing written by Saroja Dhanapal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
The internet has created a revolutionary impact in everyday communications and transactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services. The purpose of this research is to provide insight into issues related to on-line shopping. A survey was carried out among the public comprising of Baby Boomers, Generation X and Generation Y to identify their perceptions on online purchasing and the challenges they face with online purchasing. The results indicate that social factors have a significant relationship with online purchasing behavior. The findings indicate that the challenge that is found to be most significant by the three generation is the risk of credit card transaction. It is recommended that further research can be done to study the relationship between gender and online purchasing behavior with focus on the Malaysian scenario which is unique in its diversity of population.
An Analysis Of Online Consumer Behavior Between Different Generations
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Author : Mert Aktan
language : en
Publisher: GRIN Verlag
Release Date : 2019-12-30
An Analysis Of Online Consumer Behavior Between Different Generations written by Mert Aktan and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-30 with Business & Economics categories.
Master's Thesis from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 4, İzmir University of Economics, course: Online consumer behavior, language: English, abstract: As a result of the internet comes into our lives fast around the world, the shopping habits of individuals' have started to change. Technological developments bring forth the idea of the continuous change. This paper is focused on online consumer behavior between Gen Ys, Gen Xs and baby boomers. The importance of this study is to analyze and make evident of the reasons behind online shopping between different generations. Since the online shopping activities are increasing nowadays, it is necessary to understand the leading reasons behind individuals' online shopping activities in order to develop better choices for consumers in a competitive market. The paper builds on the relevant literature and it examines the consumer behavior of individuals by questionnaires. Furthermore, the hedonic and utilitarian motivational functions and their sub-dimensions will be measured in order to understand the online consumer behavior. To reach those objectives, non-random/ convenience sampling method is applied in Izmir to 384 sample sizes to identify all aspects of the online shopping and impact on consumer behavior. The data results obtained revealed in the paper to support the research questions. It is determined that there are significant levels of hedonic and utilitarian motivations on online shopping between generations. The differences are particularly observed between Gen Ys and baby boomers within the scope of utilitarian and between Gen Ys and older generations (Gen Xs and baby boomers) within the scope of hedonic motivations. As a result of the evaluations according to questionnaire, the results show that marketers need to focus on marketing campaigns to Gen Xs and baby boomers about utilitarian motivations. Beside this, they should concentrate on more hedonic motivations for Gen Ys and develop new marketing strategies.
Influence Of Online Reviews And Ratings On The Purchase Intentions Of Gen Y Consumers
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Author : Lim Dennis
language : en
Publisher:
Release Date : 2020
Influence Of Online Reviews And Ratings On The Purchase Intentions Of Gen Y Consumers written by Lim Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Online shopping in Indonesia is mostly done through e-marketplaces, and reviews and ratings on e-marketplaces are known to affect Gen Y consumer purchasing behavior. This study attempts to examine the factors influencing the purchase intentions of Gen Y users on Tokopedia with 4 variables: reviews, ratings, information quality, and media richness. A descriptive analysis and regression analysis were used to test the relationship of these variables with purchase intentions. This study found that satisfaction and perceived value are key factors affecting purchase intentions, while the other variables act as precursors. These study results can provide a useful reference for sellers and marketers targeting Gen Y consumers.
Routledge Handbook Of Hospitality Marketing
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Author : Dogan Gursoy
language : en
Publisher: Routledge
Release Date : 2017-10-02
Routledge Handbook Of Hospitality Marketing written by Dogan Gursoy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-02 with Business & Economics categories.
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Analysis Of Generation Y S Attitude And Behavior Toward Online Shopping
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Author : Wacharada Techasopon
language : en
Publisher:
Release Date : 2005
Analysis Of Generation Y S Attitude And Behavior Toward Online Shopping written by Wacharada Techasopon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumer behavior categories.
The Cambridge Handbook Of Consumer Psychology
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Author : Cait Lamberton
language : en
Publisher: Cambridge University Press
Release Date : 2023-04-06
The Cambridge Handbook Of Consumer Psychology written by Cait Lamberton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-06 with Psychology categories.
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
The Theory Of Buyer Behavior
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Author : John A. Howard
language : en
Publisher: New York : Wiley
Release Date : 1969
The Theory Of Buyer Behavior written by John A. Howard and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem
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Author : Joseph F. Hair, Jr.
language : en
Publisher: SAGE Publications
Release Date : 2016-02-29
A Primer On Partial Least Squares Structural Equation Modeling Pls Sem written by Joseph F. Hair, Jr. and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-29 with Social Science categories.
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Economics And Consumer Behavior
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Author : Angus Deaton
language : en
Publisher: Cambridge University Press
Release Date : 1980-05-30
Economics And Consumer Behavior written by Angus Deaton and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980-05-30 with Business & Economics categories.
For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.