The Theory Of Buyer Behavior
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The Theory Of Buyer Behavior
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Author : John A. Howard
language : en
Publisher: New York : Wiley
Release Date : 1969
The Theory Of Buyer Behavior written by John A. Howard and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.
The Theory Of Buyer Behavior
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Author : John A. Howard
language : en
Publisher:
Release Date : 2019
The Theory Of Buyer Behavior written by John A. Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Consumer behavior categories.
Stochastic Models Of Buying Behavior
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Author : William F. Massy
language : en
Publisher: MIT Press (MA)
Release Date : 1970
Stochastic Models Of Buying Behavior written by William F. Massy and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.
Consumer Behavior Theories
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Author : Rajagopal
language : en
Publisher:
Release Date : 2018-02-25
Consumer Behavior Theories written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-25 with Consumer behavior categories.
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Income Saving And The Theory Of Consumer Behavior
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Author : James S.. Duesenberry
language : en
Publisher:
Release Date : 1959
Income Saving And The Theory Of Consumer Behavior written by James S.. Duesenberry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Income categories.
Consumer Behaviour Buying Having Being
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Author : Michael Solomon
language : en
Publisher:
Release Date : 2018-09-25
Consumer Behaviour Buying Having Being written by Michael Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with categories.
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
Marketing
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Author : Michael John Baker
language : en
Publisher: Taylor & Francis
Release Date : 2001
Marketing written by Michael John Baker and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
A Theory Of Buyer Behavior
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Author : John A. Howard
language : en
Publisher:
Release Date : 1968
A Theory Of Buyer Behavior written by John A. Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with categories.
Clients For Life
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Author : Jagdish Sheth
language : en
Publisher:
Release Date : 2002-03-12
Clients For Life written by Jagdish Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-12 with Business & Economics categories.
Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.