A Theory Of Buyer Behavior

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The Theory Of Buyer Behavior

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Author : John A. Howard
language : en
Publisher: New York : Wiley
Release Date : 1969

The Theory Of Buyer Behavior written by John A. Howard and has been published by New York : Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.

Hedonism Utilitarianism And Consumer Behavior

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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28

Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

Consumer Behavior Theories

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Author : Rajagopal
language : en
Publisher:
Release Date : 2018-02-25

Consumer Behavior Theories written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-25 with Consumer behavior categories.

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Stochastic Models Of Buying Behavior

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Author : William F. Massy
language : en
Publisher: MIT Press (MA)
Release Date : 1970

Stochastic Models Of Buying Behavior written by William F. Massy and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.

The Theory Of Buyer Behavior

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Author : John A. Howard
language : en
Publisher:
Release Date : 2019

The Theory Of Buyer Behavior written by John A. Howard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Consumer behavior categories.

Marketing

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Author : Michael John Baker
language : en
Publisher: Taylor & Francis
Release Date : 2001

Marketing written by Michael John Baker and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Consumer Behaviour Buying Having Being

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Author : Michael Solomon
language : en
Publisher:
Release Date : 2018-09-25

Consumer Behaviour Buying Having Being written by Michael Solomon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-25 with categories.

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

Customer Behavior

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Author : Jagdish N. Sheth
language : en
Publisher:
Release Date : 2001

Customer Behavior written by Jagdish N. Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.

Models Of Buyer Behavior Chapter 21

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Author : Jagdish Sheth
language : en
Publisher: Marketing Classics Press
Release Date : 2011-03-31

Models Of Buyer Behavior Chapter 21 written by Jagdish Sheth and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.

Repeat Buying

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Author : A. S. C. Ehrenberg
language : en
Publisher: Saint Martin's Griffin
Release Date : 1988

Repeat Buying written by A. S. C. Ehrenberg and has been published by Saint Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Brand choice. categories.

Here is the definitive account of consumers' repeat-buying and brand-name decisions. First published in 1971 and long unavailable, this work provides systematic observations that still hold true today. The empirical patterns of buyer behavior and the statistical models describing these patterns have not changed in the last 15 years. Consumer choices remain regular and predictable, with the market share of individual brands playing a key role that supersedes external factors such as advertising, pricing and distribution. A new chapter covers the comprehensive theory offered by the more recently developed Dirichlet model. Marketing practitioners, economists and sociologists dealing with the consumer, and students in these areas, will gain tremendous insight into trends of consumer buying.