Consumer Behavior Theories
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Consumer Behavior
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Author : John A. Howard
language : en
Publisher: McGraw-Hill Companies
Release Date : 1977
Consumer Behavior written by John A. Howard and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Consumer Behavior Theory And Practice
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Author : Charles Glenn Walters
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1974
Consumer Behavior Theory And Practice written by Charles Glenn Walters and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Consumer Behavior And The Behavioral Sciences
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Author : Steuart Henderson Britt
language : en
Publisher:
Release Date : 1966
Consumer Behavior And The Behavioral Sciences written by Steuart Henderson Britt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Consumer behavior categories.
Online Consumer Behavior
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Author : Angeline Close
language : en
Publisher: Routledge
Release Date : 2012
Online Consumer Behavior written by Angeline Close and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Social Psychology Of Consumer Behaviour
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Author : Richard Bagozzi
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2002-08-16
The Social Psychology Of Consumer Behaviour written by Richard Bagozzi and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-16 with Psychology categories.
How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Consumer Behavior Theories
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Author : Rajagopal
language : en
Publisher:
Release Date : 2018-02-25
Consumer Behavior Theories written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-25 with Consumer behavior categories.
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Consumer Behavior Theory And Practice
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Author : C G. WALTERS
language : en
Publisher:
Release Date : 1976
Consumer Behavior Theory And Practice written by C G. WALTERS and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
New Consumer Behavior Theories From Japan
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Author : Akira Shimizu
language : en
Publisher:
Release Date : 2021
New Consumer Behavior Theories From Japan written by Akira Shimizu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Consumer Behavior
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Author : Barbara J. Redman
language : en
Publisher:
Release Date : 1979
Consumer Behavior written by Barbara J. Redman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.
Abstract: The various social sciences can be united in the description of consumer behavior as an aspect of human behavior by using the concepts and framework of each discipline to analyze complementary aspects of human behavior. From consumer economics, which comprises the most formal approach, derives social psychology, personality theories, physiological psychology, motivation theory and ideas on personal utility. Common themes such as the need for organization and consistency, perception and attitudes link these ideas into the same general theoretical framework. How consumer behavior changes is reflected in consistency of preference, balance of priorities, and situational limitations. The behavioral science approach to consumerism is intended for social science students and professional economists.
Consumer Behavior
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Author : John C. Mowen
language : en
Publisher:
Release Date : 2001
Consumer Behavior written by John C. Mowen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Consumer behavior categories.
For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.