New Consumer Behavior Theories From Japan
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New Consumer Behavior Theories From Japan
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Author : Akira Shimizu
language : en
Publisher: Springer Nature
Release Date : 2021-04-20
New Consumer Behavior Theories From Japan written by Akira Shimizu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-20 with Business & Economics categories.
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
New Consumer Behavior Theories From Japan
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Author : Akira Shimizu
language : en
Publisher:
Release Date : 2021
New Consumer Behavior Theories From Japan written by Akira Shimizu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers' decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Consumer Behaviour In Asia
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Author : Hellmut Schütte
language : en
Publisher: Springer
Release Date : 2016-07-27
Consumer Behaviour In Asia written by Hellmut Schütte and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
The New Consumer Psychology
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Author : Sang Min (Leo) Whang
language : en
Publisher: Routledge
Release Date : 2015-10-23
The New Consumer Psychology written by Sang Min (Leo) Whang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with Business & Economics categories.
The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness.
Impact Of Globalization And Advanced Technologies On Online Business Models
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Author : Ho, Ree Chan
language : en
Publisher: IGI Global
Release Date : 2021-02-05
Impact Of Globalization And Advanced Technologies On Online Business Models written by Ho, Ree Chan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-05 with Business & Economics categories.
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With higher internet connectivity and the exponential growth of mobile devices, shopping processes and behaviors were significantly affected as people are consistently connected online. Consumers can easily gain helpful product information and retail competitor information in myriad online channels. This led to a profound effect on businesses where they began to invest in new technologies and business practices that aim to align with the effects of globalization. Given the rapid technology advancements, both businesses and customers are presently experiencing an exponential upsurge in the implementation of new business processes and models. Impact of Globalization and Advanced Technologies on Online Business Models explores the ever-changing field of running an online busines and presents the current issues and challenges in online business triggered by global shifts in the online environment and technological changes. The chapters draw from a wide range of technologies used in today’s digital marketplace as well as recent development and empirical researches on online consumer behavior. As such, this book aims to contribute new dimensions in managing advancements in online business triggered by global and technology transformation. This book is ideal for executives, managers, IT consultants, practitioners, researchers, academicians, and students interested in globalization and the new technologies affecting online business models.
Quality Of Life In Japan
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Author : Ming-Chang Tsai
language : en
Publisher: Springer Nature
Release Date : 2019-08-27
Quality Of Life In Japan written by Ming-Chang Tsai and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-27 with Social Science categories.
This edited volume approaches the life experiences and well-being of Japanese people from an empirical perspective. It explores the current trend of happiness among Japanese over time and examines the association of income, lifestyle, and perceived life conditions using modern econometric models with supplementary qualitative observations. Issues relating to ageing, gender, household division of labour, and emigration are also examined to provide a wide scope of results based on both survey and field methods for culturally sensitive researchers. Going beyond the conventional cultural interpretation of the uniqueness of the Japanese case, this book provides timely, empirical evidence for understanding how the various social groups comprising the Japanese population have enjoyed a better quality of life, while some groups are very dissatisfied with social arrangements and have elected to emigrate. The book is a pioneering endeavour to reveal the detailed structure of quality of life and well-being in Japanese society.
Energy Abstracts For Policy Analysis
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Author :
language : en
Publisher:
Release Date : 1985-07
Energy Abstracts For Policy Analysis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985-07 with Power resources categories.
Handbook On Transport In Asia
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Author : Sylvia Y. He
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-06-09
Handbook On Transport In Asia written by Sylvia Y. He and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-09 with Business & Economics categories.
In this comprehensive Handbook, Sylvia He brings together an array of leading experts to discuss key research areas and themes prevalent in the study of the transport sector in Asia, including urbanisation, mobility and accessibility, land use planning, low-carbon technologies, the application of big data and the challenges of creating sustainable and inclusive transport systems. This title contains one or more Open Access chapters.
The Development Of Economics In Japan
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Author : Toichiro Asada
language : en
Publisher: Routledge
Release Date : 2014-04-11
The Development Of Economics In Japan written by Toichiro Asada and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-11 with Business & Economics categories.
This book covers the development of economics in Japan from the inter-war period to the 2000s focusing on the international theoretical contributions of Japanese economists. The first focal point is the international contributions of Japanese economists before and after World War II. The second focal point is the controversies concerning macroeconomic policies in Japan in the period of the ‘Great Depressions’ in the 1930s and the period of Japanese ‘Great Stagnation’ in the 1990s and the early 2000s. In short, economics in Japan is considered from both a theoretical and a policy-oriented point of view. The intimate relationship between economic theory, thought and policy is also fully examined, as well as the development of both academic and non-academic (practical) Japanese economics and the influence of Marx, Walras, Keynes, Fisher and Cassell.
Recent Advances In Modeling And Forecasting Kaiyu
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Author : Saburo Saito
language : en
Publisher: Springer Nature
Release Date : 2023-09-08
Recent Advances In Modeling And Forecasting Kaiyu written by Saburo Saito and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-08 with Business & Economics categories.
This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations. These two models are core techniques when the authors and colleagues conduct their Kaiyu studies. The two models are usually used to forecast the effects of specific urban redevelopment on both the number of visitors and consumer shop-around or Kaiyu movements. Their Kaiyu studies originated from the constructions of a Kaiyu Markov model and the disaggregated hierarchical decision Huff model almost simultaneously around the early 1980s. This book retrospectively reviews how these models have evolved from the start to the present state, and previews the ongoing efforts to make further extensions of these models. The extension of the Huff model started from the disaggregated hierarchical decision Huff model with shop-arounds. In retrospect, the model formulated the consumer’s simultaneous choice of destinations as a joint probability. The mechanism to determine this joint probability was a recursive conditional probability system. Now the Huff model has shifted from joint probability to multivariate frequency Poisson with competitive destinations. On the other hand, the Kaiyu Markov model started from a descriptive model. Because it cannot forecast changes in shop-arounds or consumer Kaiyu behaviors, the Kaiyu Markov model with covariates was developed in which entrance and shop-around choice probabilities are explained by the respective two logit models with covariates such as distances and shop-floor areas. The noticeable point is that it can explain consumers’ probability of quitting their shop-arounds. Thus, the model enables one to evaluate the effects of urban revitalization policy that promotes consumers’ shop-arounds or Kaiyu behaviors. Furthermore, if the Kaiyu Markov model can estimate the actual numbers of flows of consumers’ shop-arounds among shopping sites, the corresponding money flows also can be estimated as economic effects. This book discusses from scratch the evolution of all these topics. Thus this book provides the basics of the Kaiyu Markov model, a tutorial for the theory and estimation of the conditional logit model, and a chapter serving as a practical research manual for forecasting changes caused by urban development based on consumers’ Kaiyu behaviors.