Hedonism Utilitarianism And Consumer Behavior
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Hedonism Utilitarianism And Consumer Behavior
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Author : Daniele Scarpi
language : en
Publisher: Springer Nature
Release Date : 2020-05-28
Hedonism Utilitarianism And Consumer Behavior written by Daniele Scarpi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-28 with Business & Economics categories.
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
The Garment Economy
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Author : Michelle Brandstrup
language : en
Publisher: Springer Nature
Release Date : 2023-07-29
The Garment Economy written by Michelle Brandstrup and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-29 with Business & Economics categories.
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
Agile Marketing Strategies
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2022-07-18
Agile Marketing Strategies written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-18 with Business & Economics categories.
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
Sustainable Business Ecosystems And Social Perspectives
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Author : Poddar, Sandeep
language : en
Publisher: IGI Global
Release Date : 2025-03-14
Sustainable Business Ecosystems And Social Perspectives written by Poddar, Sandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-14 with Business & Economics categories.
The United Nations Sustainable Development Goals (SDGs) provide businesses with a framework to align their operations with global challenges, promoting a shift towards sustainability in all sectors. In an interconnected world, creating sustainable business ecosystems that balance economic, social, and environmental objectives is essential for long-term success. This approach enables businesses to reduce costs, improve efficiency, and differentiate themselves, while also managing risks and seizing growth opportunities. The rise of multi-stakeholder partnerships highlights the importance of collaboration in achieving the SDGs, particularly in emerging markets. Further exploration of the latest strategies for fostering sustainable business ecosystems may reveal new perspectives on the social impact of sustainable development. Sustainable Business Ecosystems and Social Perspectives examines the intersection of environmental responsibility and social equity within modern business practices. It examines circular economies, responsible innovation, and inclusive growth, emphasizing the need for businesses to thrive while creating value. This book covers topics such as hospitality and tourism, marketing and consumer science, and small and medium enterprises (SMEs), and is a useful resource for business owners, environmental scientists, sociologists, academicians, and researchers.
Crowd Based Business Models
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2021-07-17
Crowd Based Business Models written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-17 with Business & Economics categories.
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Innovation In Responsible Management Education
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Author : Regina Obexer
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-09-25
Innovation In Responsible Management Education written by Regina Obexer and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-25 with Education categories.
Featuring contributions from around the globe, Innovation in Responsible Management Education paints a rich picture of the diverse ways the challenges responsible leadership education is facing are being approached and responded to by recognized expert authors in the field.
Wiley International Encyclopedia Of Marketing 6 Volume Set
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-07
Wiley International Encyclopedia Of Marketing 6 Volume Set written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-07 with Business & Economics categories.
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Encyclopedia Of E Commerce Development Implementation And Management
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2016-03-31
Encyclopedia Of E Commerce Development Implementation And Management written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-31 with Computers categories.
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Competitive Agents In Certain And Uncertain Markets
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Author : Robert G. Chambers
language : en
Publisher: Oxford University Press
Release Date : 2021-05-04
Competitive Agents In Certain And Uncertain Markets written by Robert G. Chambers and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Business & Economics categories.
For all its elaborate theories and models, economics always reduces to comparisons. Should we build A rather than B? Will I be better off if I eat D rather than C? How much will it cost me to produce F instead of E? At root, the ultimate goal of economics is simple: assessing the alternatives and finding the best possible outcome. This basic mathematical concept underlies all introductions to the field of economics, yet as advanced students progress through the discipline, they often lose track of this foundational idea when presented with real-world complications and uncertainty. In Competitive Agents in Certain and Uncertain Markets, Robert G. Chambers develops an integrated analytic framework for treating consumer, producer, and market equilibrium analyses as special cases of a generic optimization problem. He builds on lessons learned by all beginning students of economics to show how basic concepts can still be applied even in complex and highly uncertain conditions. Drawing from optimization theory, Chambers demonstrates how the same unified mathematical framework applies to both stochastic and non-stochastic decision settings. The book borrows from both convex and variational analysis and gives special emphasis to differentiability, conjugacy theory, and Fenchel's Duality Theorem. Throughout, Chambers includes practical examples, problems, and exercises to make abstract material accessible. Bringing together essential theoretical tools for understanding decision-making under uncertainty, Competitive Agents in Certain and Uncertain Markets provides a unified framework for analyzing a broad range of microeconomic decisions. This book will be an invaluable resource for advanced graduate students and scholars of microeconomic theory.