Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2023-04-05
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Computers categories.
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Handbook Of Research On Artificial Intelligence Applications In Literary Works And Social Media
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-12-30
Handbook Of Research On Artificial Intelligence Applications In Literary Works And Social Media written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Computers categories.
Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents contemporary developments in the adoption of artificial intelligence in textual analysis of literary works and social media and introduces current approaches, techniques, and practices in data science that are implemented to scrap and analyze text data. This book initiates a new multidisciplinary field that is the combination of artificial intelligence, data science, social science, literature, and social media study. Covering key topics such as opinion mining, sentiment analysis, and machine learning, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence
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Author : Pujari, Purvi
language : en
Publisher: IGI Global
Release Date : 2025-03-20
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence written by Pujari, Purvi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-20 with Business & Economics categories.
Fostering economic diversification and promoting sustainable business practices are achievable through the power of digital intelligence. By leveraging advanced technologies such as artificial intelligence (AI), big data analytics, and machine learning, businesses are gaining the insights needed to diversify their product offerings, optimize resource use, and identify new market opportunities. Digital intelligence enables firms to make data-driven decisions that align with sustainability goals, reduce waste, and enhance operational efficiency. This transformative approach helps companies stay competitive while contributing to broader economic resilience by encouraging innovation and enabling sustainable growth across diverse sectors. As digital intelligence evolves, it holds the potential to reshape industries and drive the transition toward a more sustainable and diversified global economy. Fostering Economic Diversification and Sustainable Business Through Digital Intelligence explores the intersection of digital intelligence, sustainable business innovation, and economic diversification. It examines how leveraging digital technologies can propel businesses towards sustainability while fostering economic diversification and offers strategies for harnessing digital intelligence to drive innovation in sustainable practices and broaden economic opportunities. This book covers topics such as cloud computing, healthcare technology, and social media, and is a useful resource for computer engineers, business owners, economists, healthcare professionals, academicians, scientists, and researchers.
Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay
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Author : Saura, José Ramón
language : en
Publisher: IGI Global
Release Date : 2024-12-27
Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay written by Saura, José Ramón and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-27 with Business & Economics categories.
The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.
Handbook Of Research On Social And Organizational Dynamics In The Digital Era
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Author : Idemudia, Efosa C.
language : en
Publisher: IGI Global
Release Date : 2019-08-30
Handbook Of Research On Social And Organizational Dynamics In The Digital Era written by Idemudia, Efosa C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-30 with Computers categories.
Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.
Advances In Intelligent Computing Techniques And Applications
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Author : Faisal Saeed
language : en
Publisher: Springer Nature
Release Date : 2024-05-10
Advances In Intelligent Computing Techniques And Applications written by Faisal Saeed and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-10 with Computers categories.
This book presents the papers included in the proceedings of the 7th International Conference of Reliable Information and Communication Technology 2023 (IRICT 2023) that was held in Pulai Springs Resorts, Johor, Malaysia on 27-28, December 2023. IRICT 2023 is organized by the Yemeni Scientists Research Group (YSRG) and Big Data Center in Universiti Teknologi Malaysia (Malaysia) in collaboration with Association for Information Systems – Malaysia Chapter (MyAIS) and College of Engineering, IT and Environment at Charles Darwin University (Australia). IRICT2023 is a forum for the presentation of technological advances in the field of Information and Communication Technology. The main theme of the conference is “Advances in Intelligent Computing Techniques and Applications”. The book discusses several research topics such as Health Informatics, Artificial Intelligence, Soft Computing, Data Science, Big Data Analytics, Internet of Things (IoT), Intelligent Communication Systems, Cyber Security, and Information System. These papers were presented in three parallel sessions during the two days.
Data Driven Business Intelligence Systems For Socio Technical Organizations
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Data Driven Business Intelligence Systems For Socio Technical Organizations written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.
Hr Analytics In An Era Of Rapid Automation
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Author : Yadav, Radha
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Hr Analytics In An Era Of Rapid Automation written by Yadav, Radha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.
Indigenous Empowerment Through Human Machine Interactions
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Author : Indrajit Ghosal
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-04-30
Indigenous Empowerment Through Human Machine Interactions written by Indrajit Ghosal and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.