Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay
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Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay
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Author : Saura, José Ramón
language : en
Publisher: IGI Global
Release Date : 2024-12-27
Data Driven Governance Through Ai Digital Marketing And The Privacy Interplay written by Saura, José Ramón and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-27 with Business & Economics categories.
The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more.
Forensic Intelligence And Deep Learning Solutions In Crime Investigation
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Author : Kaunert, Christian
language : en
Publisher: IGI Global
Release Date : 2025-02-28
Forensic Intelligence And Deep Learning Solutions In Crime Investigation written by Kaunert, Christian and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-28 with Computers categories.
The massive advancement in various sectors of technology including forensic science is no exception. Integration of deep learning (DL) and artificial intelligence (AI) in forensic intelligence plays a vital role in the transformational shift in the effective approach towards the investigation of crimes and solving criminal investigations with foolproof evidence. As crimes grow increasingly sophisticated, traditional investigative tactics may be inadequate to grapple with the complexities of transnational criminal organizations. DL uses scientific tools for the recognition of patterns, image and speech analysis, and predictive modeling among others which are necessary to help solve crimes. By studying fingerprints, behavioral profiling, and DNA in digital forensics, AI powered tools provide observations that were inconceivable before now. Forensic Intelligence and Deep Learning Solutions in Crime Investigation discusses the numerous potential applications of deep learning and AI in forensic science. It explores how deep learning algorithms and AI technologies transform the role that forensic scientists and investigators play by enabling them to efficiently process and analyze vast amounts of data with very high accuracy in a short duration. Covering topics such as forensic ballistics, evidence processing, and crime scene analysis, this book is an excellent resource for forensic scientists, investigators, law enforcement, criminal justice professionals, computer scientists, legal professionals, policy makers, professionals, researchers, scholars, academicians, and more.
Machine Learning And Robotics In Urban Planning And Management
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Author : Ravesangar, Kamalesh
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Machine Learning And Robotics In Urban Planning And Management written by Ravesangar, Kamalesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Political Science categories.
The integration of advanced technologies has led to drastic changes in the field of urban planning and management. When using large amounts of data from numerous sources, machine learning models can mimic past scenarios which predict future events. Urban planners use these predictions when making infrastructure or administrative decisions geared towards a highly efficient and sustainable urban environment. Machine learning algorithms can reduce the wait times at intersections, stop-and-go traffic, and overall congestion by adjusting signal timings on a real-time basis according to live density of vehicles. Conventional bottlenecks are identified and possible route changes proposed to generate improved traffic flow across regions. Further research may continue encouraging urban planning and management innovation. Machine Learning and Robotics in Urban Planning and Management explores the integration of machine learning and robotics technology in urban and regional development. It examines solutions for traffic management, infrastructure improvements, and prediction models using intelligent technology. This book covers topics such as neural networks, smart cities, and transportation systems, and is a useful resource for urban developers, business owners, scientists, civil engineers, academicians, and researchers.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Global Perspectives On Ai Ethics And Business Economics
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Author : José Ramón Saura
language : en
Publisher: Springer Nature
Release Date : 2025-05-10
Global Perspectives On Ai Ethics And Business Economics written by José Ramón Saura and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-10 with Business & Economics categories.
This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive analysis that intertwines historical context, philosophical ethics, global economic impacts, regulatory landscapes, workforce dynamics, corporate governance, consumer behavior, data ethics, and the use of AI for the good of society. After reviewing the evolution of AI, it offers insights into its historical milestones and the trajectory it may take in the future. This sets the stage for a broader discussion on how AI is not just a technological phenomenon but also a catalyst for ethical, economic, and societal transformation. The book emphasizes the importance of understanding AI’s historical development in order to gauge its potential impacts on our future. It examines various ethical theories, including utilitarianism, deontology, and virtue ethics, and their application in the realm of AI. Moreover, it explores how AI is reshaping industries, shifting market dynamics, and transforming the global economic landscape.
Emerging Developments And Technologies In Digital Government
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Author : Guo, Yuanyuan
language : en
Publisher: IGI Global
Release Date : 2024-04-15
Emerging Developments And Technologies In Digital Government written by Guo, Yuanyuan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-15 with Political Science categories.
As the digital government field continues to evolve rapidly, scholars and professionals must stay ahead of the curve by developing innovative solutions and gaining comprehensive insights. The global landscape of digital governance is undergoing transformative shifts, necessitating a deep understanding of historical developments, current practices, and emerging trends. This urgent demand for knowledge forms the crux of the problem that the book, Emerging Developments and Technologies in Digital Government, addresses with expert knowledge and insights. The book serves as an indispensable resource for academic scholars grappling with the complexities of digital government. It critically examines historical transitions from technology-centric paradigms to people-centric models, shedding light on the global impact of open data initiatives and the vital role of human-computer interaction in reshaping government websites. For professionals and researchers across disciplines such as library sciences, administrative management, sociology, and information technology, this book becomes a beacon, offering insights and tangible solutions to navigate the multifaceted dimensions of digital government.
Ethical Ai And Data Management Strategies In Marketing
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Ethical Ai And Data Management Strategies In Marketing written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Human Interaction And Emerging Technologies Ihiet Ai 2025 Artificial Intelligence And Future Applications
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Author : Tareq Z. Ahram
language : en
Publisher: AHFE Conference
Release Date : 2025-04-28
Human Interaction And Emerging Technologies Ihiet Ai 2025 Artificial Intelligence And Future Applications written by Tareq Z. Ahram and has been published by AHFE Conference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-28 with Education categories.
Human Interaction and Emerging Technologies (IHIET-AI 2025): Artificial Intelligence and Future Applications Proceedings of the 13th International Conference on Human Interaction & Emerging Technologies: Artificial Intelligence & Future Applications, Costa Del Sol, Universidad de Málaga, Malaga, Spain, April 22-24,
Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach
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Author : Soumi Dutta
language : en
Publisher: Springer Nature
Release Date : 2024-08-23
Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-23 with Computers categories.
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies
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Author : Dr. Rashi Baliyan
language : en
Publisher: Chyren Publication
Release Date : 2025-03-24
The Future Of Service Marketing Emerging Trends Strategic Innovations And Transformative Case Studies written by Dr. Rashi Baliyan and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-24 with Antiques & Collectibles categories.