Ethical Ai And Data Management Strategies In Marketing
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Ethical Ai And Data Management Strategies In Marketing
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Ethical Ai And Data Management Strategies In Marketing written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Ethical Marketing Through Data Governance Standards And Effective Technology
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-05-13
Ethical Marketing Through Data Governance Standards And Effective Technology written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-13 with Business & Economics categories.
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies
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Author : Hemachandran K
language : en
Publisher: CRC Press
Release Date : 2024-12-10
Predictive Analytics And Generative Ai For Data Driven Marketing Strategies written by Hemachandran K and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-10 with Computers categories.
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains. This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. • Includes generative AI techniques, such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. • Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. • Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. • Presents the recent advances in predictive analytics and generative AI and discusses how they can affect the area of data-driven marketing.
Implementing Ai Tools For Language Teaching And Learning
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Author : Pham, Vu Phi Ho
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Implementing Ai Tools For Language Teaching And Learning written by Pham, Vu Phi Ho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Education categories.
The implementation of artificial intelligence (AI) tools has revolutionized language education. For teachers and students, it provides more options for personalized learning that can be utilized inside or outside of the classroom with real-time feedback. While AI has been pivotal in making language education accessible for students, including those in special education, it has its drawbacks in terms of algorithm bias, decreased human interaction, and security concerns. This calls for responsible use of AI in language education and further professional development for teachers to enhance their experience of language learning. Implementing AI Tools for Language Teaching and Learning explores the advancement of digital technology in language education and the implications it has for the future of learning. It covers various AI-driven applications for language acquisition and translation as well as the impact they may have on students’ cognitive abilities and performance. Covering topics such as essay writing skills, long-short term memory (LSTM) models, and handwritten text recognition, this book is an excellent resource for language educators, policymakers, professionals, researchers, academicians, and more.
Ai And Learning Analytics In Distance Learning
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Author : Mamede, Henrique S.
language : en
Publisher: IGI Global
Release Date : 2025-04-08
Ai And Learning Analytics In Distance Learning written by Mamede, Henrique S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Education categories.
The ever-changing landscape of distance learning AI and learning analytics transforms engagement and efficiency in education. AI systems analyze behavior and performance data to provide real-time feedback for improved outcomes. Learning analytics further help educators to identify at-risk students while fostering better teaching strategies. By integrating AI with learning analytics, distance education becomes more inclusive, ensuring learners receive the support necessary to thrive in an increasingly digital and knowledge-driven world. AI and Learning Analytics in Distance Learning explores the development of distance learning. It examines the challenges of using these systems and integrating them with distance learning. The book covers topics such as AI, distance learning technology, and management systems, and is an excellent resource for academicians, educators, researchers, computer engineers, and data scientists.
Sensible Selling Through Sensory Neuromarketing
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Author : Malik, Reena
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Ai Powered English Teaching
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Author : Shukla, Ankit
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Ai Powered English Teaching written by Shukla, Ankit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Education categories.
Artificial intelligence (AI) is transforming English language education by enabling personalized, adaptive, and efficient learning experiences. By automating routine tasks and offering real-time feedback, AI empowers educators to focus on fostering creativity, cultural understanding, and critical thinking. As English remains a key global communication tool, AI-driven teaching methods help make high-quality education more accessible and inclusive across diverse learning environments. This shift not only enhances student engagement and outcomes but also redefines the role of educators in a rapidly evolving digital age. AI-Powered English Teaching explores the transformative potential of AI in reshaping how English is taught and learned. By offering practical insights, theoretical frameworks, and evidence-based strategies, this book bridges the gap between emerging AI technologies and their application in educational settings. Covering topics such as automated feedback, foreign language skills, and writing motivation, this book is an excellent resource for English language educators, curriculum developers, educational technology professionals, academicians, teacher trainers, education policymakers, and more.
Big Data Analytics Techniques For Market Intelligence
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Author : Darwish, Dina
language : en
Publisher: IGI Global
Release Date : 2024-01-04
Big Data Analytics Techniques For Market Intelligence written by Darwish, Dina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-04 with Computers categories.
The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
Harnessing Chatbots For Effective Language Teaching
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Author : González Vallejo, Rubén
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Harnessing Chatbots For Effective Language Teaching written by González Vallejo, Rubén and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Education categories.
Artificial intelligence (AI) has been introduced into tools and technologies, such as chatbots, for language teaching, allowing educators to better meet the needs of individual students. Chatbots may act as virtual tutors in online learning environments, giving students the ability to access leaning support as needed. Chatbots can improve educational accessibility for students with special needs or those in resource limited areas. Challenges and ethical considerations, including data privacy and algorithmic bias, must be addressed to effectively harness the transformative opportunities AI presents to enhance learning personalization and efficiency. Harnessing Chatbots for Effective Language Teaching addresses the problem of traditional language teaching methods, which often fail to meet the diverse needs of learners. It provides insights and tools to effectively integrate chatbots into educational practices, thereby improving the learning experiences on a global scale. Covering topics such as task-based teaching, gamification, and student wellbeing, this book is an excellent resource for educators, technologists, EdTech developers, policymakers, researchers, scholars, academicians, and more.
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.