Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach
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Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach
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Author : Soumi Dutta
language : en
Publisher: Springer Nature
Release Date : 2024-08-23
Advances In Data Analytics For Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-23 with Computers categories.
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
Data Analytics And Influencer Marketing For Cultivating Brand Evangelism And Affinity
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Author : Fazla, Rabby
language : en
Publisher: IGI Global
Release Date : 2024-11-27
Data Analytics And Influencer Marketing For Cultivating Brand Evangelism And Affinity written by Fazla, Rabby and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-27 with Business & Economics categories.
Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to go viral, significantly amplifying the brand’s message and reach, which can foster a community of brand evangelists. Influencers excel at storytelling, creating engaging and relatable content that resonates with their audience. This type of content can enhance brand affinity by aligning the brand’s values with those of the audience. Leveraging customer data, brands can design influencer campaigns that are personalized to the preferences and behaviors of different segments, enhancing relevance and engagement. By leveraging data analytics and influencer marketing strategically, brands can foster stronger brand evangelism and affinity, ultimately driving growth and long-term success. Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity provides comprehensive research on the application of data analytics and influencer marketing in harnessing brand evangelism and affinity in customers. It further provides details about the impact, application, and role of data analytics and influencer marketing platforms in promoting brand evangelism and brand affinity in customers. Covering topics such as brand trust, purchase intention, and social media marketing, this book is an excellent resource for researchers, graduate and postgraduate students, academicians, business leaders, marketing professionals, and more.
Knowledge Sharing And Fostering Collaborative Business Culture
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-03-21
Knowledge Sharing And Fostering Collaborative Business Culture written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Business & Economics categories.
With the rise of technological advancement, organizations can leverage knowledge-sharing practices to foster both employee engagement and customer loyalty. New technologies enable organizations to create seamless, collaborative environments where information flows freely across all levels, breaking silos and boosting productivity. By facilitating access to critical knowledge, businesses can engage employees effectively, driving motivation and job satisfaction. Knowledge sharing also plays a critical role in enhancing customer relationships, building stronger, more loyal customer bases. Further research may demonstrate how leaders can foster a knowledge-sharing environment, ensuring that both internal teams and external customers benefit from the wealth of collective organizational knowledge. Knowledge Sharing and Fostering Collaborative Business Culture emphasizes the role of digital tools, such as AI, cloud-based platforms, and data analytics, in transforming traditional knowledge-sharing models. It examines how organizations can utilize AI and other digital tools to gather and analyze data, offering personalized solutions that align with customer needs and preferences. This book covers topics such as business collaboration, employee engagement, and workplace culture, and is a useful resource for business owners, sociologists, computer engineers, data scientists, academicians, and researchers.
Smart Education And Sustainable Learning Environments In Smart Cities
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Author : Sorayyaei Azar, Ali
language : en
Publisher: IGI Global
Release Date : 2025-02-13
Smart Education And Sustainable Learning Environments In Smart Cities written by Sorayyaei Azar, Ali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-13 with Education categories.
As urbanization accelerates and technological advancements continue to reshape our cities, the integration of smart technologies into urban development has become prominent. At the same time, the education sector faces challenges in adapting to the demands of a rapidly changing world. There is a growing need to prepare students for the digital age while fostering environmental consciousness and sustainability. These smart learning environments are designed to be flexible, accessible, and sustainable, aligning with the broader goals of smart cities to optimize resources, reduce environmental impact, and promote social equity. As cities evolve, the creation of sustainable learning environments becomes essential for academic achievement and the preparation of future generations. Smart Education and Sustainable Learning Environments in Smart Cities explores the intersection of education and smart technology. It investigates how smart technologies can be used to create inclusive, innovative, and environmentally sustainable educational ecosystems within the context of modern urban development. This book covers topics such as learning styles, data science, and cloud technology, and is a useful resource for computer engineers, educators, academicians, urban developers, policymakers, government officials, and researchers.
Advancing Adaptive Education Technological Innovations For Disability Support
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Author : Çela, Eriona
language : en
Publisher: IGI Global
Release Date : 2024-12-30
Advancing Adaptive Education Technological Innovations For Disability Support written by Çela, Eriona and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-30 with Education categories.
Advancing adaptive education through technological innovations is crucial in creating inclusive learning environments that cater to students with disabilities. With the development of assistive technologies, personalized learning tools, and digital platforms, educators can offer personalized educational experiences to accommodate diverse learning needs. From speech recognition software and text-to-speech applications to AI-powered tutoring systems and virtual classrooms, these innovations enable students with disabilities to access education for which they were previously unable. By harnessing technology, adaptive education supports academic achievement while fostering greater independence and confidence among learners, ensuring all students have the opportunity to succeed. Advancing Adaptive Education: Technological Innovations for Disability Support explores the intersection of education and technology, focusing on how adaptive learning strategies and tools can support students with disabilities. It provides a comprehensive examination of how technologies like artificial intelligence, machine learning, and assistive tools can be leveraged to create inclusive and personalized learning experiences. This book covers topics such as assistive technology, machine learning, and student disability, and is a useful resource for educators, engineers, computer scientists, sociologists, academicians, and researchers.
Ai Corporate Social Responsibility And Marketing In Modern Organizations
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Author : Tunio, Muhammad Nawaz
language : en
Publisher: IGI Global
Release Date : 2024-11-27
Ai Corporate Social Responsibility And Marketing In Modern Organizations written by Tunio, Muhammad Nawaz and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-27 with Business & Economics categories.
In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integration allows businesses to enhance their brand image while demonstrating commitment to social and environmental issues, building deeper connections with customers who prioritize ethical practices. As organizations navigate this evolving terrain, leveraging AI to drive CSR efforts becomes essential for building trust, enhancing reputation, and achieving sustainable growth in a socially conscious market. AI, Corporate Social Responsibility, and Marketing in Modern Organizations explores the integration of intelligent technology, CSR, and marketing in today’s organizations and businesses. The effects of these practices are examined, along with solutions for improved consumer marketing, communication across sectors, and internal management. This book covers topics such as automation technology, hotel management, and market intelligence, and is a useful resource for computer engineers, business owners, entrepreneurs, marketers, academicians, and researchers.
Practical Strategies And Case Studies For Online Marketing 6 0
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Practical Strategies And Case Studies For Online Marketing 6 0 written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
In today’s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.
Innovative Trends Shaping Food Marketing And Consumption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-01-23
Innovative Trends Shaping Food Marketing And Consumption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.
The food industry has recently witnessed large strides in food marketing innovation, driven by evolving consumer preferences, technological advancements, and a focus on sustainability. As health-conscious and environmentally aware consumers demand more from brands, food marketing and consumption are being reshaped by trends like personalized nutrition, plant-based alternatives, and digital engagement through social media and e-commerce platforms. The rise of data-driven insights enables brands to customize their marketing messages, while the growing emphasis on transparency encourages companies to rethink their branding and packaging. Further exploration into these innovations will transform how food is marketed, produced, consumed, and experienced. Innovative Trends Shaping Food Marketing and Consumption examines the sociocultural, economic, and symbolic factors that craft consumer’s food experiences and wellbeing. It explores the transformative practices redefining global food marketing and consumption patterns. This book covers topics such as digital technology, social media, and waste management, and is a useful resource for business owners, marketers, economists, academicians, scientists, and researchers.
Impacts Of Ai Generated Content On Brand Reputation
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-06-13
Impacts Of Ai Generated Content On Brand Reputation written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Computers categories.
As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
Reshaping Marketing Science In Wholesaling And Retailing
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-08-21
Reshaping Marketing Science In Wholesaling And Retailing written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-21 with Business & Economics categories.
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.