Reshaping Marketing Science In Wholesaling And Retailing
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Reshaping Marketing Science In Wholesaling And Retailing
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-08-21
Reshaping Marketing Science In Wholesaling And Retailing written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-21 with Business & Economics categories.
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Sustainable Practices In The Fashion And Retail Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Sustainable Practices In The Fashion And Retail Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can now be used to conduct MCDM analyses on a variety of marketing problems, including new product introduction and pricing, using multiple data sources. Businesses can make more informed, strategic, and effective decisions by using MCDM methods and statistical analysis in marketing. By using these tools, marketers can improve market performance and competitive advantage by optimizing product development, pricing strategies, market segmentation, and campaign effectiveness. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing explores the effects of MCDM techniques on marketing practices. It covers a wide range of statistics and research to examine MCDM in shaping modern consumer science. This book covers topics such as management science, product development, and consumer behavior, and is a useful resource for marketers, business owners, data scientists, academicians, and researchers.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
Cross Cultural Perspectives On Luxury Marketing
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-10-04
Cross Cultural Perspectives On Luxury Marketing written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-04 with Business & Economics categories.
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
Supply Chain Transformation Through Generative Ai And Machine Learning
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Author : Sabri, Ehap
language : en
Publisher: IGI Global
Release Date : 2025-01-23
Supply Chain Transformation Through Generative Ai And Machine Learning written by Sabri, Ehap and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-23 with Business & Economics categories.
The transformative role of Generative Artificial Intelligence (AI) and Machine Learning (ML) in supply chain management is increasingly being recognized as a game-changer in the industry. Recent statistics underscore this trend, highlighting the rapid adoption and significant impact of these technologies. However, the path to digital transformation is not without its challenges. Despite improved success rates, about 60% of digital transformation initiatives in supply chains still struggle to fully meet their objectives. This shortfall is often attributed to several key factors: the complexity and scale of integrating new technologies into existing systems; organizational resistance to change and inadequate stakeholder buy-in; lack of skilled professionals adept in these new technologies; insufficient data governance and quality; and underestimation of the need for a robust change management strategy. These challenges highlight the critical need for a comprehensive approach that addresses both the technical and human aspects of digital transformation. Supply Chain Transformation Through Generative AI and Machine Learning is a comprehensive resource to the best practices in digital enablement, change management, and process optimization, with a specific focus on Generative AI and ML. It equips readers with the knowledge and strategies necessary for successful integration of these technologies, drawing on the latest industry insights and expert recommendations, to enhance supply chain efficiency and effectiveness, reduce costs, and drive revenue growth. Covering topics such as AI-powered visual models, demand planning, and product clustering, this book is an excellent resource for executives, business leaders, program managers, data scientists, AI and ML developers, industry analysts, consultants, professionals, scholars, researchers, academicians, and more.
Impact Of Generative Ai On Food Supply Chain Management
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Author : Chahal, Bhupinder Pal Singh
language : en
Publisher: IGI Global
Release Date : 2025-06-27
Impact Of Generative Ai On Food Supply Chain Management written by Chahal, Bhupinder Pal Singh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-27 with Business & Economics categories.
Generative AI may revolutionize food supply chain management by enhancing efficiency, reducing waste, and improving decision-making processes. Through advanced predictive models, AI can optimize inventory management, forecast demand with greater accuracy, and streamline production schedules, ensuring food is produced, distributed, and consumed more sustainably. Additionally, AI-powered tools can identify supply chain vulnerabilities, like disruptions caused by weather or geopolitical events, allowing companies to proactively mitigate risks and ensure continuity. Generative AI also enables the creation of novel recipes, product designs, and packaging solutions tailored to consumer preferences, further driving innovation in the food industry. However, the widespread integration of AI also raises concerns about data privacy, upskilling workers, and maintaining transparency across complex global supply chains. Impact of Generative AI on Food Supply Chain Management explores the role generative AI plays in food supply chains. It examines how technologies can revolutionize the food industry by optimizing supply chain operations, improving sustainability, enhancing food safety, and creating more resilient, efficient systems. This book covers topics such as blockchain, sustainable farming, and food service, and is a useful resource for agriculturalists, business owners, academicians, researchers, and scientists.
Generative Artificial Intelligence Ai Approaches For Industrial Applications
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Author : Narasimha Rao Vajjhala
language : en
Publisher: Springer Nature
Release Date : 2025-02-03
Generative Artificial Intelligence Ai Approaches For Industrial Applications written by Narasimha Rao Vajjhala and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Computers categories.
"Generative Artificial Intelligence (AI) Approaches for Industrial Applications" explores the transformative potential of Generative AI technologies across various industries. With contributions from international scholars and experts, this book provides a comprehensive overview of the latest trends, mathematical foundations, and practical applications of Generative AI models. Key sections examine the fundamental concepts of Generative AI, including Generative Adversarial Networks (GANs) and their ethical and security considerations. Special attention is given to the revolutionary impact of Generative AI in healthcare technologies, clinical decision-making, and predictive maintenance within the manufacturing sector. Additionally, the role of Generative AI in FinTech, particularly in redefining business models and enhancing digital security, is thoroughly examined. This book features cutting-edge research on text summarization, age progression using GANs, and integrating AI with regulatory practices. This book is a vital resource for academics, professionals, and practitioners bridging the gap between theoretical AI frameworks and their real-world industrial applications, offering insights into how Generative AI is shaping the future of industries worldwide.
Basic Marketing
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Author : Edmund Jerome McCarthy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1990
Basic Marketing written by Edmund Jerome McCarthy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
Author Index 707-712 pp.
Essentials Of Marketing
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Author : Edmund Jerome McCarthy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1991
Essentials Of Marketing written by Edmund Jerome McCarthy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.