Basic Marketing
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Basic Marketing
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Author : E Jerome McCarthy
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2000-03
Basic Marketing written by E Jerome McCarthy and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03 with categories.
Ebook Basic Marketing
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Author : William Perreault
language : en
Publisher: McGraw Hill
Release Date : 2013-04-16
Ebook Basic Marketing written by William Perreault and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-16 with Business & Economics categories.
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Basic Marketing
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Author : William D. Perreault (Jr.)
language : en
Publisher:
Release Date : 2005
Basic Marketing written by William D. Perreault (Jr.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Marketing categories.
Applications In Basic Marketing
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Author :
language : en
Publisher:
Release Date : 2002
Applications In Basic Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Marketing categories.
Clippings from the popular business press.
Basic Marketing Research
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Author : Alvin C. Burns
language : en
Publisher: Pearson Prentice Hall
Release Date : 2004-07-01
Basic Marketing Research written by Alvin C. Burns and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-01 with Marketing research categories.
For undergraduate Marketing Research courses. Best-selling authors Burns and Bush are proud to introduce Basic Marketing Research, the first textbook to utitlize EXCEL as a data analysis tool. Each copy includes XL Data Analyst(R), a user-friendly Excel add-in for data analysis. This book is also a first in that it's a streamlined paperback with an orientation that leans more toward how to use marketing research information to make decisions vs. how to be a provider of marketing research information.
Marketing Made Simple
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Author : Paul Reynolds
language : en
Publisher: Taylor & Francis
Release Date : 2007-06-07
Marketing Made Simple written by Paul Reynolds and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Basic Marketing
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Author : William D. Perreault
language : en
Publisher: McGraw-Hill Europe
Release Date : 2013-02
Basic Marketing written by William D. Perreault and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02 with Marketing categories.
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
Basic Marketing
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Author : Edmund Jerome McCarthy
language : en
Publisher:
Release Date : 1962
Basic Marketing written by Edmund Jerome McCarthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Marketing categories.
Marketing Theory
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Author : Shelby D. Hunt
language : en
Publisher: Routledge
Release Date : 2014-12-18
Marketing Theory written by Shelby D. Hunt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Marketing Management
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Author : Dr.D.David Winster Praveenraj
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Marketing Management written by Dr.D.David Winster Praveenraj and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.