Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
DOWNLOAD
Download Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
DOWNLOAD
Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can now be used to conduct MCDM analyses on a variety of marketing problems, including new product introduction and pricing, using multiple data sources. Businesses can make more informed, strategic, and effective decisions by using MCDM methods and statistical analysis in marketing. By using these tools, marketers can improve market performance and competitive advantage by optimizing product development, pricing strategies, market segmentation, and campaign effectiveness. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing explores the effects of MCDM techniques on marketing practices. It covers a wide range of statistics and research to examine MCDM in shaping modern consumer science. This book covers topics such as management science, product development, and consumer behavior, and is a useful resource for marketers, business owners, data scientists, academicians, and researchers.
New Concepts And Trends Of Hybrid Multiple Criteria Decision Making
DOWNLOAD
Author : Gwo-Hshiung Tzeng
language : en
Publisher: CRC Press
Release Date : 2017-08-15
New Concepts And Trends Of Hybrid Multiple Criteria Decision Making written by Gwo-Hshiung Tzeng and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-15 with Business & Economics categories.
When people or computers need to make a decision, typically multiple conflicting criteria need to be evaluated; for example, when we buy a car, we need to consider safety, cost and comfort. Multiple criteria decision making (MCDM) has been researched for decades. Now as the rising trend of big-data analytics in supporting decision making, MCDM can be more powerful when combined with state-of-the-art analytics and machine learning. In this book, the authors introduce a new framework of MCDM, which can lead to more accurate decision making. Several real-world cases will be included to illustrate the new hybrid approaches.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
DOWNLOAD
Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
Multiple Criteria Decision Making
DOWNLOAD
Author : M. Murat Kksalan
language : en
Publisher: World Scientific
Release Date : 2011
Multiple Criteria Decision Making written by M. Murat Kksalan and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Multiple Criteria Decision Making (MCDM) is all about making choices in the presence of multiple conflicting criteria. MCDM has become one of the most important and fastest growing subfields of Operations Research/Management Science. As modern MCDM started to emerge about 50 years ago, it is now a good time to take stock of developments. This book aims to present an informal, nontechnical history of MCDM, supplemented with many pictures. It covers the major developments in MCDM, from early history until now. It also covers fascinating discoveries by Nobel Laureates and other prominent scholars.The book begins with the early history of MCDM, which covers the roots of MCDM through the 1960s. It proceeds to give a decade-by-decade account of major developments in the field starting from the 1970s until now. Written in a simple and accessible manner, this book will be of interest to students, academics, and professionals in the field of decision sciences.
Emerging Trends In Smart Logistics Technologies
DOWNLOAD
Author : Hlali, Arbia
language : en
Publisher: IGI Global
Release Date : 2025-07-17
Emerging Trends In Smart Logistics Technologies written by Hlali, Arbia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-17 with Business & Economics categories.
Trends in smart logistics technology revolutionize supply chain management by enhancing efficiency and improving real time decision making. With the use of artificial intelligence (AI), Internet of Things (IoT), and blockchain, businesses increase data driven solutions to streamline operations and meet growing consumer demands. Autonomous delivery systems and predictive analytics help smart warehouses reshape the logistics landscapes. As companies strive for greater agility and sustainability, adopting smart logistics technologies is essential for staying competitive in an ever-evolving global market. Emerging Trends in Smart Logistics Technologies explores the integration of smart technologies in supply chains for creative efficiency in the workplace. It uses comprehensive frameworks and real-world examples to fill knowledge gaps in smart logistics. This book covers topics such as AI, digital logistics, and data analytics and is a useful resource for business owners, academicians, policymakers, scientists, and researchers.
Empirical International Entrepreneurship
DOWNLOAD
Author : Vahid Jafari-Sadeghi
language : en
Publisher: Springer Nature
Release Date : 2021-05-21
Empirical International Entrepreneurship written by Vahid Jafari-Sadeghi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-21 with Business & Economics categories.
This handbook is focused on the analytical dimension in researching international entrepreneurship. It offers a diverse collection of chapters focused on qualitative and quantitative methods that are being practised and can be used by future researchers in the field of international entrepreneurship. The qualitative cluster covers articles, conceptual and empirical chapters as well as literature reviews, whereas the quantitative cluster analyses international entrepreneurship through a broad range of statistical methods such as regressions, panel data, structural equation modelling as well as decision-making and optimisation models in certain and uncertain circumstances. This book is essential reading for researchers, scholars and practitioners who want to learn and implement new methods in analysing entrepreneurial opportunities across national borders.
Research And Development Practices In Innovation
DOWNLOAD
Author : Martínez-Falcó, Javier
language : en
Publisher: IGI Global
Release Date : 2025-05-23
Research And Development Practices In Innovation written by Martínez-Falcó, Javier and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-23 with Business & Economics categories.
Research and development (R&D) practices drive innovation across industries, allowing new ideas to be explored, tested, and transformed into marketable products, services, or processes. In the context of innovation, R&D involves systematic investigation and experimentation to acquire new knowledge, solve complex problems, and reduce uncertainty solution development. Effective R&D practices are often structured around cycles of prototyping, testing, and refinement. They may be conducted in dedicated R&D departments, innovation labs, or through collaborations between academia, industry, and government institutions. By aligning R&D efforts with strategic goals and market needs, organizations can enhance their competitiveness, respond to emerging trends, and create disruptive innovations. Research and Development Practices in Innovation explores modern R&D practices, focusing on the evolving landscape of innovation, the strategic role of R&D in competitive advantage, and the integration of emerging technologies. It addresses the complexities of managing R&D in various sectors, and explores the impact of digital transformation, global collaboration, and intellectual property challenges. This book covers topics such as business strategy, sustainability, and product development, and is a useful resource for business owners, policymakers, managers, academicians, researchers, and scientists.
Multi Criteria Decision Making Methods
DOWNLOAD
Author : Evangelos Triantaphyllou
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Multi Criteria Decision Making Methods written by Evangelos Triantaphyllou and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Business & Economics categories.
Multi-Criteria Decision Making (MCDM) has been one of the fastest growing problem areas in many disciplines. The central problem is how to evaluate a set of alternatives in terms of a number of criteria. Although this problem is very relevant in practice, there are few methods available and their quality is hard to determine. Thus, the question `Which is the best method for a given problem?' has become one of the most important and challenging ones. This is exactly what this book has as its focus and why it is important. The author extensively compares, both theoretically and empirically, real-life MCDM issues and makes the reader aware of quite a number of surprising `abnormalities' with some of these methods. What makes this book so valuable and different is that even though the analyses are rigorous, the results can be understood even by the non-specialist. Audience: Researchers, practitioners, and students; it can be used as a textbook for senior undergraduate or graduate courses in business and engineering.
Multiple Criteria Decision Making Mcdm Techniques For Business Processes Information Management
DOWNLOAD
Author : Edmundas Kazimieras Zavadskas
language : en
Publisher: Infinite Study
Release Date :
Multiple Criteria Decision Making Mcdm Techniques For Business Processes Information Management written by Edmundas Kazimieras Zavadskas and has been published by Infinite Study this book supported file pdf, txt, epub, kindle and other format this book has been release on with Mathematics categories.
Information management is a common paradigm in modern decision-making. A wide range of decision-making techniques have been proposed in the literature to model complex business processes. In this Special Issue, 16 selected and peer-reviewed original research articles contribute to business information management in various current real-world problems by proposing crisp or uncertain multiple-criteria decision-making (MCDM) models and techniques, mostly including multi-attribute decision-making (MADM) approaches in addition to a single paper proposing an interactive multi-objective decision-making (MODM) approach. The papers are mainly concentrated in three application areas: supplier selection and rational order allocation, the evaluation and selection of goods or facilities, and personnel selection/partner selection. A number of new approaches are proposed that are expected to attract great interest from the research community.
Multiple Attribute Decision Making
DOWNLOAD
Author : Gwo-Hshiung Tzeng
language : en
Publisher: CRC Press
Release Date : 2011-06-22
Multiple Attribute Decision Making written by Gwo-Hshiung Tzeng and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-22 with Business & Economics categories.
Decision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, Multiple Attribute Decision Making: Methods and Applications focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures. The first part of the book focuses on the theory of each method and includes examples that can be calculated without a computer, providing a complete understanding of the procedures. Methods include the analytic hierarchy process (AHP), ANP, simple additive weighting method, ELECTRE, PROMETHEE, the gray relational model, fuzzy integral technique, rough sets, and the structural model. Integrating theory and practice, the second part of the book illustrates how methods can be used to solve real-world MADM problems. Applications covered in the book include: AHP to select planning and design services for a construction project TOPSIS and VIKOR to evaluate the best alternative-fuel vehicles for urban areas ELECTRE to solve network design problems in urban transportation planning PROMETEE to set priorities for the development of new energy systems, from solar thermal to hydrogen energy Fuzzy integrals to evaluate enterprise intranet web sites Rough sets to make decisions in insurance marketing Helping readers understand how to apply MADM techniques to their decision making, this book is suitable for undergraduate and graduate students as well as practitioners.