Practical Strategies And Case Studies For Online Marketing 6 0
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Practical Strategies And Case Studies For Online Marketing 6 0
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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Practical Strategies And Case Studies For Online Marketing 6 0 written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
In today’s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, industry leaders are leveraging the latest tools and platforms to drive growth, build loyalty, and create memorable digital experiences that resonate in a saturated market. Practical Strategies and Case Studies for Online Marketing 6.0 is a comprehensive collection of real-world examples showcasing the innovation in online marketing 6.0. It explores the evolving world of digital marketing, moving beyond the traditional tools into a more technology-based approach. This book not only shows the successful case studies but also the challenges faced in online marketing, highlighting the lessons learned and the adaptability required in this rapidly changing environment. This book covers topics such as AI, metaverse, and ethical and sustainable marketing practices and is a useful resource for marketing managers, digital marketing specialists, entrepreneurs, business owners, and marketing students.
Cim Coursebook 04 05 Strategic Marketing In Practice
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Author : Ashok Ranchhod
language : en
Publisher: Routledge
Release Date : 2007-07-11
Cim Coursebook 04 05 Strategic Marketing In Practice written by Ashok Ranchhod and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-11 with Business & Economics categories.
Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Ebook Principles And Practice Of Marketing
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Author : JOBBER, DAVID/E
language : en
Publisher: McGraw Hill
Release Date : 2016-03-16
Ebook Principles And Practice Of Marketing written by JOBBER, DAVID/E and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-16 with Business & Economics categories.
EBOOK: Principles and Practice of Marketing
Strategic Marketing In Practice
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Author : Ashok Ranchhod
language : en
Publisher: Routledge
Release Date : 2004
Strategic Marketing In Practice written by Ashok Ranchhod and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings * Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2004-2005 syllabus * Features actual CIM case studies to enable you to develop technique with regards to analysing case material * Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam
Strategic Practice Management
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Author : Robert M. Traynor
language : en
Publisher: Plural Publishing
Release Date : 2025-03-04
Strategic Practice Management written by Robert M. Traynor and has been published by Plural Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-04 with Medical categories.
Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals, Fourth Edition provides solid knowledge and methodology for clinical practice management. With step-by-step direction for professional success within a leadership framework, this text examines virtually all facets of the management of an audiology practice and provides readers with the tools to assess and improve their skills as an effective manager. With contributions from 20 experts in their fields, including 13 authors new to this edition, this resource thoroughly considers the many implications of running a business in audiology and expanding the skills necessary to be a better strategic manager. Comprehensively updated, the fourth edition contains 12 new chapters, including the new topics of human resources in the audiology practice, essential business principles for audiologists as clinical managers, effective incorporation of assistants in audiology practice, forensic audiology, and buying and selling audiology practices. Dr. Robert Traynor, joined by new co-editor Dr. Brian Taylor, has extensively revised and updated the fourth edition based on the current climate of audiological practice, making it an essential resource for courses in practice management and clinicians managing their clinics, as well as any health care practitioner considering a startup venture, purchasing an ongoing practice, reinventing their current practice, or for those interested in sharpening their clinical service delivery model in the current competitive arena. New to the Fourth Edition *NEW co-editor Brian Taylor *QR codes to related resources throughout the text *13 NEW contributing authors: Amyn M. Amlani, Dennis A. Colucci, Alexander Evertz, Nick Fitzgerald, James W. Hall, Nichole Kingham, Sarah Laughlin, Kevin M. Liebe, Scott Myatt, Michael D. Page, Brandon T. Pauley, and Michael Valente *12 NEW chapters: Chapter 2. Legal Considerations in Practice Management Chapter 5. Analysis of the Audiology Practice Chapter 6. Human Resources in the Audiology Practice Chapter 7. Essential Business Principles for Audiologists as Clinical Managers Chapter 10. The Effective Incorporation of Assistants in Audiology Practice Chapter 13. Fundamentals of Pricing Services and Products Chapter 19. The Hearing Industry: Navigating Vendor Relationships Chapter 21. Application of Teleaudiology in Practice Management Chapter 22. Forensic Audiology Chapter 23. Ethics: The Risks We May Not See Chapter 24. Administering a Medical School Audiology Practice: A Career Retrospective Chapter 25. Buying and Selling Audiology Practices
Social Marketing In Action
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Author : Debra Z. Basil
language : en
Publisher: Springer
Release Date : 2019-05-24
Social Marketing In Action written by Debra Z. Basil and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-24 with Business & Economics categories.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assistprofessors in teaching from this book.
Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Strategic Insights And Case Studies On Navigating An Entrepreneurial Landscape
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Author : Alagappar, Ponmalar N.
language : en
Publisher: IGI Global
Release Date : 2025-04-04
Strategic Insights And Case Studies On Navigating An Entrepreneurial Landscape written by Alagappar, Ponmalar N. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-04 with Business & Economics categories.
Innovation and entrepreneurship drive economic growth, create jobs, and foster technological advancement, making them essential for societal progress. Case studies in these fields provide valuable insights into real-world challenges and successes, equipping emerging entrepreneurs and startup owners with practical knowledge and strategic tools. By analyzing diverse scenarios, individuals can refine their problem-solving skills, anticipate market needs, and develop innovative solutions. This not only strengthens individual ventures but also contributes to building resilient and competitive industries. Promoting entrepreneurial learning through case studies empowers future leaders to navigate uncertainty and drive meaningful change in their communities and beyond. Strategic Insights and Case Studies on Navigating an Entrepreneurial Landscape discusses the importance of innovation in entrepreneurship by examining how successful entrepreneurs identify opportunities, generate creative ideas, and bring novel solutions to the market. It provides a simulated entrepreneurial experience, allowing readers to learn from the consequences of decisions and gain insights into the dynamic nature of business. Covering topics such as market opportunities, cultural diversity, and leadership trust deficit, this book is an excellent resource for stakeholders, lecturers, educators, academicians, researchers, scholars, industry practitioners, corporate executives, entrepreneurs, and more.
The British National Bibliography
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Author : Arthur James Wells
language : en
Publisher:
Release Date : 1998
The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Bibliography, National categories.