Advanced Digital Marketing Strategies In A Data Driven Era
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Advanced Digital Marketing Strategies In A Data Driven Era
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Author : Saura, Jose Ramon
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Advanced Digital Marketing Strategies In A Data Driven Era written by Saura, Jose Ramon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Data Driven Marketing For Strategic Success
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Author : Rosário, Albérico Travassos
language : en
Publisher: IGI Global
Release Date : 2024-08-09
Data Driven Marketing For Strategic Success written by Rosário, Albérico Travassos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-09 with Business & Economics categories.
In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Sustainable Data Management
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Author : Reem Khamis Hamdan
language : en
Publisher: Springer Nature
Release Date : 2025-04-16
Sustainable Data Management written by Reem Khamis Hamdan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-16 with Computers categories.
This book dives into a new world of data and technology with the groundbreaking Sustainable Data Management, immerses readers in the realm of big data, and explores how digital technology can revolutionize business leadership. Discover how this book can guide readers through the deep waters of sustainable and efficient data management.
Marketing Innovation Strategies And Consumer Behavior
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Marketing Innovation Strategies And Consumer Behavior written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Opportunities And Risks In Ai For Business Development
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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2024-10-18
Opportunities And Risks In Ai For Business Development written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-18 with Technology & Engineering categories.
This book presents a groundbreaking exploration into the dynamic synergy between artificial intelligence and business development. Titled "AI Integration for Business Development: Navigating Opportunities, Unleashing Potential, Managing Risks," it serves as an indispensable guide for leaders and visionaries aiming to harness the transformative power of AI. The book introduces a comprehensive journey that unveils the strategic integration of AI into business development strategies. This book shows how to navigate a myriad of opportunities, strategically unleash untapped potential, and adeptly manage risks in the ever-evolving landscape of artificial intelligence. Through meticulous insights, real-world examples, and actionable strategies, readers gain the knowledge to make informed decisions and drive competitive advantage. This book presents not only a roadmap for identifying lucrative opportunities but also a blueprint for unlocking the full potential of AI technologies. Whether you are a seasoned executive, entrepreneur, or decision-maker, this book empowers you to proactively manage risks inherent in AI adoption, ensuring resilience and adaptability in your business model. Discover how to stay ahead in the rapidly changing business landscape, shaping the future of your business development initiatives. This book is your indispensable companion, offering profound insights into AI integration and empowering you to seize the transformative potential of AI. This book is your key to charting a course toward sustained success and innovation in the dynamic world of modern business.
Digital Marketing
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Author : Paulo Botelho Pires
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Digital Marketing written by Paulo Botelho Pires and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing
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Author : Milton Kotler
language : en
Publisher: World Scientific
Release Date : 2020-08-26
Marketing Strategy In The Digital Age Applying Kotler S Strategies To Digital Marketing written by Milton Kotler and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-26 with Business & Economics categories.
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
New Approaches To Data Analytics And Internet Of Things Through Digital Twin
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Author : Periyaswami, Karthikeyan
language : en
Publisher: IGI Global
Release Date : 2022-09-30
New Approaches To Data Analytics And Internet Of Things Through Digital Twin written by Periyaswami, Karthikeyan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Computers categories.
Even though many data analytics tools have been developed in the past years, their usage in the field of cyber twin warrants new approaches that consider various aspects including unified data representation, zero-day attack detection, data sharing across threat detection systems, real-time analysis, sampling, dimensionality reduction, resource-constrained data processing, and time series analysis for anomaly detection. Further study is required to fully understand the opportunities, benefits, and difficulties of data analytics and the internet of things in today’s modern world. New Approaches to Data Analytics and Internet of Things Through Digital Twin considers how data analytics and the internet of things can be used successfully within the field of digital twin as well as the potential future directions of these technologies. Covering key topics such as edge networks, deep learning, intelligent data analytics, and knowledge discovery, this reference work is ideal for computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.