Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
DOWNLOAD eBooks
Download Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
DOWNLOAD eBooks
Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2023-04-05
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Computers categories.
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
DOWNLOAD eBooks
Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Marketing Innovation Strategies And Consumer Behavior
DOWNLOAD eBooks
Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Marketing Innovation Strategies And Consumer Behavior written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Data Driven Business Intelligence Systems For Socio Technical Organizations
DOWNLOAD eBooks
Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Data Driven Business Intelligence Systems For Socio Technical Organizations written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.
Role Of Human Resources For Inclusive Leadership Workplace Diversity And Equity In Organizations
DOWNLOAD eBooks
Author : Dogru, Caglar
language : en
Publisher: IGI Global
Release Date : 2023-07-10
Role Of Human Resources For Inclusive Leadership Workplace Diversity And Equity In Organizations written by Dogru, Caglar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-10 with Business & Economics categories.
Recently there has been a tremendous paradigm shift in diversifying the workforce at both national and international levels. Having roots in the globalization trend that began in the 20th century, the boundaries of many states have been opened to foreign workers in the international business environment. Furthermore, depending on the dynamics of civilized societies around the world, employees from different ethnicities, races, and genders are offered more job positions day after day with the joint contributions of public and private enterprises. However, there is still a need to improve workplace diversity and equity, even if there have been promising developments. Role of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations brings together the emerging topics of inclusive leadership, diversity, equity, and inclusion in organizations in the digital transformation context. The book also offers theoretical infrastructure and the latest empirical research findings on inclusive leadership, diversity, equity, and digital transformation. Covering key topics such as social entrepreneurship, employee motivation, and diverse organizations, this premier reference source is ideal for managers, entrepreneurs, business owners, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.
Transfer Diffusion And Adoption Of Next Generation Digital Technologies
DOWNLOAD eBooks
Author : Sujeet K. Sharma
language : en
Publisher: Springer Nature
Release Date : 2023-12-12
Transfer Diffusion And Adoption Of Next Generation Digital Technologies written by Sujeet K. Sharma and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-12 with Computers categories.
This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.
Hr Analytics In An Era Of Rapid Automation
DOWNLOAD eBooks
Author : Yadav, Radha
language : en
Publisher: IGI Global
Release Date : 2023-08-01
Hr Analytics In An Era Of Rapid Automation written by Yadav, Radha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-01 with Business & Economics categories.
Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.
Influencer Marketing Applications Within The Metaverse
DOWNLOAD eBooks
Author : Bansal, Rohit
language : en
Publisher: IGI Global
Release Date : 2023-05-22
Influencer Marketing Applications Within The Metaverse written by Bansal, Rohit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-22 with Business & Economics categories.
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Advancements In Smart Computing And Information Security
DOWNLOAD eBooks
Author : Sridaran Rajagopal
language : en
Publisher: Springer Nature
Release Date :
Advancements In Smart Computing And Information Security written by Sridaran Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Global Perspectives On The Strategic Role Of Marketing Information Systems
DOWNLOAD eBooks
Author : Medina-Quintero, Jose Melchor
language : en
Publisher: IGI Global
Release Date : 2023-05-08
Global Perspectives On The Strategic Role Of Marketing Information Systems written by Medina-Quintero, Jose Melchor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.