Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
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Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2023-04-05
Handbook Of Research On Consumer Behavioral Analytics In Metaverse And The Adoption Of A Virtual World written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Computers categories.
Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Indigenous Empowerment Through Human Machine Interactions
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Author : Indrajit Ghosal
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-04-30
Indigenous Empowerment Through Human Machine Interactions written by Indrajit Ghosal and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2024-06-03
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-03 with Computers categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
The Ai Metaverse Revolution
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Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-12
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Marketing Innovation Strategies And Consumer Behavior
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Marketing Innovation Strategies And Consumer Behavior written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
Augmented And Virtual Reality In The Metaverse
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Author : Vladimir Geroimenko
language : en
Publisher: Springer Nature
Release Date : 2024-05-11
Augmented And Virtual Reality In The Metaverse written by Vladimir Geroimenko and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-11 with Computers categories.
This is the first research monograph to explore augmented and virtual reality in the context of the emerging metaverse, and their impact on the future of education, culture, art, society, heritage, healthcare, and other areas. It reveals how the two metaverse-enabling technologies are changing the world we live in by changing the educational experience, by influencing art, culture, and society, and by engaging artificial intelligence and other advanced technologies. Dealing with a wide range of topics, it includes: possible metaverses for education; designing simulations and effective learning environments in the educational metaverse; immersive collaborative learning; storytelling and cinematic virtual reality in metaverses; immersion and sensory enrichment in the metaverse; archaeology of perception in metaverse environments; integrating AI and Large Language Models with immersive technologies; AR-enabled X-ray vision in immersive environments; metaverse-based approaches in urban planning; and many others. Written by a team of 46 researchers, practitioners, and artists from 11 countries world-wide (Australia, China, Estonia, Germany, Greece, Italy, Norway, Romania, Serbia, Spain, and USA), it offers readers an international perspective. Intended as a starting point for exploring augmented and virtual reality in the metaverse context, this book will be essential reading not only for researchers, practitioners, technology developers, and artists, but also for students (graduates and undergraduates), and for anyone interested in the emerging fields of “metaverse augmented reality” and “metaverse virtual reality”.
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence
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Author : Pujari, Purvi
language : en
Publisher: IGI Global
Release Date : 2025-03-20
Fostering Economic Diversification And Sustainable Business Through Digital Intelligence written by Pujari, Purvi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-20 with Business & Economics categories.
Fostering economic diversification and promoting sustainable business practices are achievable through the power of digital intelligence. By leveraging advanced technologies such as artificial intelligence (AI), big data analytics, and machine learning, businesses are gaining the insights needed to diversify their product offerings, optimize resource use, and identify new market opportunities. Digital intelligence enables firms to make data-driven decisions that align with sustainability goals, reduce waste, and enhance operational efficiency. This transformative approach helps companies stay competitive while contributing to broader economic resilience by encouraging innovation and enabling sustainable growth across diverse sectors. As digital intelligence evolves, it holds the potential to reshape industries and drive the transition toward a more sustainable and diversified global economy. Fostering Economic Diversification and Sustainable Business Through Digital Intelligence explores the intersection of digital intelligence, sustainable business innovation, and economic diversification. It examines how leveraging digital technologies can propel businesses towards sustainability while fostering economic diversification and offers strategies for harnessing digital intelligence to drive innovation in sustainable practices and broaden economic opportunities. This book covers topics such as cloud computing, healthcare technology, and social media, and is a useful resource for computer engineers, business owners, economists, healthcare professionals, academicians, scientists, and researchers.
Research Innovation And Industry Impacts Of The Metaverse
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Author : Kumar, Jeetesh
language : en
Publisher: IGI Global
Release Date : 2024-06-06
Research Innovation And Industry Impacts Of The Metaverse written by Kumar, Jeetesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-06 with Computers categories.
Imagine a world where the digital and physical worlds intertwine seamlessly - this is the metaverse. This complex digital environment has the potential to revolutionize our lives in a multitude of ways. Yet the lack of standardized frameworks and guidelines creates a fragmented ecosystem with varying levels of security, privacy, and usability that can hinder the integration of the metaverse into our daily lives in cohesive, safe, and beneficial ways. Research, Innovation, and Industry Impacts of the Metaverse offers a comprehensive solution to the challenges posed by the metaverse. It serves as a roadmap for researchers, academics, and practitioners by providing a structured framework for exploring the metaverse. It covers foundational technologies, academic research, real-world applications, and challenges, offering insights into defining the metaverse, its technologies, and future potential. The book equips readers with the knowledge and tools needed to navigate the complexities of the metaverse and contribute to its responsible development. Showcasing the latest research contributions, this book initiates academic discourse and innovation. It fosters interdisciplinary collaboration, ensuring a holistic understanding of the metaverse's impact on society, education, commerce, and more, while empowering readers to harness the metaverse's full potential.
Data Driven Business Intelligence Systems For Socio Technical Organizations
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2024-04-09
Data Driven Business Intelligence Systems For Socio Technical Organizations written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-09 with Business & Economics categories.
The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.
Smart Technologies For A Sustainable Future
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Author : Michael E. Auer
language : en
Publisher: Springer Nature
Release Date : 2024-06-12
Smart Technologies For A Sustainable Future written by Michael E. Auer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-12 with Computers categories.
This book includes the proceedings of the 21st International Conference on Smart Technologies & Education (STE2024). The “International Conference on Smart Technologies & Education” (STE) is an annual global meeting dedicated to the fundamentals, applications, and experiences in the field of Smart Technologies, Online, Remote, and Virtual Engineering, Virtual Instrumentation, and other related new technologies. Nowadays, online and smart technologies are the core of most fields of engineering and the whole society. Consequently, the motto of this year’s STE2024 was “Smart Technologies for a Sustainable Future”. The STE conference is the successor of the long-standing annual REV Conferences and the annual meeting of the International Association of Online Engineering (IAOE) together with the EduNet World Association (EWA) and the International Education Network (EduNet). In a globally connected world, the interest in online collaboration, teleworking, remote services, and other digital working environments is rapidly increasing. In response to that, the general objective of this conference is to contribute and discuss fundamentals, applications, and experiences in the field of Online and Remote Engineering, Virtual Instrumentation, and other related new technologies like Cross Reality, Open Science and Big Data, Internet of Things and Industrial Internet of Things, Industry 4.0, Cyber Security, and M2M and Smart Objects. Another objective of the conference is to discuss guidelines and new concepts for engineering education in higher and vocational education institutions, including emerging technologies in learning, MOOCs and MOOLs, and Open Resources. This year, STE2024 has been organized in Helsinki, Finland as an onsite event supporting remote presentations, from March 6 until March 8, 2024. The co-organizers of STE2024 were the Arcada University of Applied Sciences, the International Association of Online Engineering (IAOE) together with the Global Online Laboratory Consortium (GOLC), the International Education Network (EduNet), and the EduNet World Association (EWA). STE2024 has attracted 140 scientists and industrial leaders from more than 40 countries.