Agile Marketing Strategies
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Agile Marketing
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Author : Michelle Accardi-Petersen
language : en
Publisher: Apress
Release Date : 2012-01-26
Agile Marketing written by Michelle Accardi-Petersen and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Hacking Marketing
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Author : Scott Brinker
language : en
Publisher: John Wiley & Sons
Release Date : 2016-03-02
Hacking Marketing written by Scott Brinker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-02 with Business & Economics categories.
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Strategy Sprints
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Author : Simon Severino
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-02-03
Strategy Sprints written by Simon Severino and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-03 with Business & Economics categories.
You can grow your revenue and scale your business without sacrificing your whole personal life. It's all about working smarter, not longer. Strategy Sprints is the blueprint that you need to increase your effectiveness, grow your revenue and secure business resilience. Using the "Sprints" method, agile expert Simon Severino shows you how to transform your business with 12 assignments or "sprints" that will make you more impactful as a business leader, grow your revenue and make your strategy execution rock. Through these tried and tested exercises, businesses blow the competition out of the water. Strategy Sprints will teach you to identify the bottlenecks that are weighing your business down, turn you and anyone in your team into a sales superstar and streamline processes so you spend time where it matters. The outcomes you'll master include: - developing a compelling vision - mapping out where you can make the most money - increasing your conversion rates to sales With plenty of practical tools and templates that work, learn how Strategy Sprints can transform your business.
The Agile Marketer
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Author : Roland Smart
language : en
Publisher: John Wiley & Sons
Release Date : 2016-02-09
The Agile Marketer written by Roland Smart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Business & Economics categories.
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for "baking" marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
Building The Agile Business Through Digital Transformation
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Author : Neil Perkin
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-06-03
Building The Agile Business Through Digital Transformation written by Neil Perkin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-03 with Business & Economics categories.
How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
Agile For Everybody
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Author : Matt LeMay
language : en
Publisher: O'Reilly Media
Release Date : 2018-10-10
Agile For Everybody written by Matt LeMay and has been published by O'Reilly Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-10 with Business & Economics categories.
The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work. Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions. Understand exactly what Agile is and why it matters Use Agile to address your organization’s specific needs and goals Take customer centricity from theory into practice Stop wasting time in "report and critique" meetings and start making better decisions Create a harmonious cycle of learning, collaborating, and delivering Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola
Agile Marketing
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Author : Greg Kihlstrom
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2025-03-11
Agile Marketing written by Greg Kihlstrom and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-11 with Business & Economics categories.
In today's AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI. FEATURES • An overview of Agile Principles and how they apply to marketing • An in-depth review of Scrum: its elements, roles, and practices • How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach • How to work with other Agile and non-Agile teams in an enterprise environment • The importance of continuous improvement in Agile Marketing • How to focus on business value when implementing Agile Marketing
Marketing Strategy Understanding Consumer Behavior
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Author : Cybellium Ltd
language : en
Publisher: Cybellium Ltd
Release Date : 2024-10-26
Marketing Strategy Understanding Consumer Behavior written by Cybellium Ltd and has been published by Cybellium Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with Business & Economics categories.
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Agile Strategy Execution
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Author : Gaye Clemson
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-10-29
Agile Strategy Execution written by Gaye Clemson and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-29 with categories.
Leaders of most firms today are painfully aware of how difficult it is to execute strategies effectively in their organizations. Industry research has well documented this reality, with the success needle barely moving over the past 20 years. Our intent in this book is to merge 'agile concepts' with strategy execution 'Best Practices' resulting in an easy to understand set of principles and techniques, organized in a meaningful, practical and quickly deployable Agile Strategy Execution Framework . This framework is presented through the eyes of organizations where it has been successfully used to drive improvements in how strategy gets executed. We expect this book to help leaders and strategy practitioners revolutionize their business models by becoming more agile in an aligned, accountable and responsive way. Our Agile Strategy Execution Framework is composed of six Dimensions and two Influencing Factors, which can be summarized as follows: Dimension #1 Detailed Plans and Metrics involves incorporating a systematic and disciplined approach that focuses on translating breakthrough organizational goals, objectives and strategies into specific functional area, team and individual plans and their associated metrics. Dimension #2 Align and Link means ensuring that strategic goals are aligned and linked to projects, programs, run-the-business activities and process improvement efforts both vertically and cross-functionally driving progress/actions at all organization levels. Dimension #3 Real-Time Updates involves institutionalizing a transparent Single Source of Truth online for all plan collaboration, engagement and reporting and then driving real-time plan updates based on day to day triggers, ensuring properly prioritized & scheduled work. Dimension #4 Cadence Decisions means ensuring proactive real-time resourcing, course correcting solution and backlog management decision-making processes. Dimension #5 Innovation Bets involves identifying and executing small opportunities to study, pilot or test new innovations that reflect current market conditions, new technology or other advances. Dimension #6 Refresh or Transform means formally reassessing core business assumptions, updating strategic plans and tactics, reviewing priorities, linkages and alignment and then pivoting as needed. Influencing Factor #1 The Culture Impacts Influencing Factor involves assessing formal vs. informal, and preached vs. practiced corporate culture. Leaders can then either use their culture as an enabling driver for managing change or if needed initiate processes to drive needed culture change. Influencing Factor #2 The Connected Governance Influencing Factor involves using leading edge digitization experiences to link leadership practices, employee engagement mechanisms and collaboration processes. Also shared are the details of an Agile Strategy Execution Maturity Model that can be used to help organizations assess their own progress in executing strategy with more agility on an evolving scale and ascertain where they would like to be in the future. The Agile Strategy Execution Framework can then be used to target improvement areas and provide guideposts and methods as to how to move up the agile strategy execution maturity curve. Also in the Appendix are a select number of techniques and templates that the authors have found useful to help jumpstart improvement efforts. In conclusion, what makes strategy execution agile is an ecosystem focused on alignment (both functional and cross-functional), accountability (through data-driven with team and individual buy-in and ownership) and responsiveness (to changing internal and external landscapes). In this way strategies and tactics can be continuously adapted, pivoted and realigned to meet execution performance expectations in an agile way.
Agile Marketing Strategies
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Author : Rajagopal
language : en
Publisher:
Release Date : 2022
Agile Marketing Strategies written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and academics. Arturo Molina, PhD, Vice-Rector (Research and Innovation),Tecnologico de Monterrey, Mexico Agility may not drive perfection, but paves path for excellence by engaging customers and understanding their behavioral dynamics within a market ecosystem. This book contributes to agile marketing concept and practice converging new dimensions of neurobehavioral attributes and customer engagement. A good learning choice for the managers... Angappa Gunasekaran PhD, Director, School of Business Administration, Penn State University at Harrisburg, Middletown, PA, Agile movement has transformed the businesses into a digital workplace by connecting the people, performance, and profit. This book blends the agile marketing philosophy with the digital space and human behavior... The convergence of neuromarketing, neurobehavioral attributes, and customer engagement differentiates this book... John D Sullivan, PhD, Assistant Dean and Associate Professor, Boston University, Boston, MA Agility and agile transformation are the two facets of business, and both are correlated to business performance. This book addresses multi-layered themes between the broad domains of consumer behavior and marketing strategies with focus on agility as a business driver. Emphasizing on agile marketing strategy, this book argues the developing meaningful relationship with the stakeholders by analyzing neurobehavioral attributes and various sensitive touch points. The book offers new concepts on co-creation and coevolution in business development processes. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.