Agile Marketing Strategies
DOWNLOAD
Download Agile Marketing Strategies PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Agile Marketing Strategies book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Agile Marketing Strategies
DOWNLOAD
Author : Rajagopal
language : en
Publisher:
Release Date : 2022
Agile Marketing Strategies written by Rajagopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and customer engagement. It describes the evolution from Scrum methodology to agile management practices lingered over several changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and academics. Arturo Molina, PhD, Vice-Rector (Research and Innovation),Tecnologico de Monterrey, Mexico Agility may not drive perfection, but paves path for excellence by engaging customers and understanding their behavioral dynamics within a market ecosystem. This book contributes to agile marketing concept and practice converging new dimensions of neurobehavioral attributes and customer engagement. A good learning choice for the managers... Angappa Gunasekaran PhD, Director, School of Business Administration, Penn State University at Harrisburg, Middletown, PA, Agile movement has transformed the businesses into a digital workplace by connecting the people, performance, and profit. This book blends the agile marketing philosophy with the digital space and human behavior... The convergence of neuromarketing, neurobehavioral attributes, and customer engagement differentiates this book... John D Sullivan, PhD, Assistant Dean and Associate Professor, Boston University, Boston, MA Agility and agile transformation are the two facets of business, and both are correlated to business performance. This book addresses multi-layered themes between the broad domains of consumer behavior and marketing strategies with focus on agility as a business driver. Emphasizing on agile marketing strategy, this book argues the developing meaningful relationship with the stakeholders by analyzing neurobehavioral attributes and various sensitive touch points. The book offers new concepts on co-creation and coevolution in business development processes. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.
Agile Marketing
DOWNLOAD
Author : Anthony Freeling
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2011
Agile Marketing written by Anthony Freeling and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Marketing categories.
"Marketing has for years promised to generate growth and transform business. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that their huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing that is better, faster and cheaper. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical 'test, learn and commit (TLC) loops' to change marketing offers. These adapted offers are fittest to survive in their environment--the marketplace. Agile Marketing is for thoughtful people in marketing today, who share these frustrations with marketing and are in a position to do something about it."--Page 4 of cover.
The Six Disciplines Of Agile Marketing
DOWNLOAD
Author : Jim Ewel
language : en
Publisher: John Wiley & Sons
Release Date : 2020-10-13
The Six Disciplines Of Agile Marketing written by Jim Ewel and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-13 with Business & Economics categories.
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Agile Marketing Made Easy
DOWNLOAD
Author : Samuel Inbaraja S
language : en
Publisher:
Release Date : 2023-07-24
Agile Marketing Made Easy written by Samuel Inbaraja S and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-24 with categories.
In today's rapidly evolving business landscape, traditional marketing approaches fall short in meeting the demands of modern consumers. "Agile Marketing Made Easy" offers a practical and comprehensive guide to embrace agility in marketing. Whether you're a marketing professional or a business leader, this handbook equips you with the tools and strategies to transform your marketing efforts and drive success. Key Features: Learn the core principles of agile marketing with the Agile Marketing Manifesto. Create an agile-friendly organizational structure that fosters collaboration and innovation. Set up agile sprints and explore real-world case studies for successful implementation. Implement popular agile methodologies like Scrum and Kanban, and discover a hybrid approach for versatility. Align your marketing strategy with business goals and customer insights. Address risk management and ethical considerations in agile marketing. Harness the potential of big data for dynamic customer strategies. In "Agile Marketing Made Easy," you'll find a step-by-step roadmap to revolutionize your marketing department, enhance productivity, and stay ahead of the competition. Embrace agility and become a customer-centric marketing powerhouse.
Agile Marketing The Incomplete Guide
DOWNLOAD
Author : Gez Smith
language : en
Publisher: Lulu.com
Release Date : 2016
Agile Marketing The Incomplete Guide written by Gez Smith and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Computers categories.
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
Agile Marketing
DOWNLOAD
Author : Neil Perkin
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-04-03
Agile Marketing written by Neil Perkin and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-03 with Business & Economics categories.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.
Agile Marketing Third Edition
DOWNLOAD
Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-04-13
Agile Marketing Third Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with categories.
How do we manage Agile marketing Knowledge Management (KM)? How will the Agile marketing team and the organization measure complete success of Agile marketing? What are your key Agile marketing organizational performance measures, including key short and longer-term financial measures? How can skill-level changes improve Agile marketing? Is Supporting Agile marketing documentation required? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Agile marketing investments work better. This Agile marketing All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Agile marketing Self-Assessment. Featuring 704 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Agile marketing improvements can be made. In using the questions you will be better able to: - diagnose Agile marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Agile marketing and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Agile marketing Scorecard, you will develop a clear picture of which Agile marketing areas need attention. Your purchase includes access details to the Agile marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Agile Marketing
DOWNLOAD
Author : Michelle Accardi-Petersen
language : en
Publisher: Apress
Release Date : 2012-01-26
Agile Marketing written by Michelle Accardi-Petersen and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Agile Marketing Strategies
DOWNLOAD
Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2022-07-18
Agile Marketing Strategies written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-18 with Business & Economics categories.
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.
Agile Marketing Performance Management
DOWNLOAD
Author : Sascha Stürze
language : en
Publisher: Springer Nature
Release Date : 2022-10-29
Agile Marketing Performance Management written by Sascha Stürze and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-29 with Business & Economics categories.
This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges? The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.