Stochastic Models Of Buying Behavior

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Stochastic Models Of Buying Behavior

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Author : William F. Massy
language : en
Publisher: Mit Press
Release Date : 1974-01

Stochastic Models Of Buying Behavior written by William F. Massy and has been published by Mit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01 with Business & Economics categories.

This is the first book on stochastic models of consumer buying behavior, and indeed one of a relative few books dealing with original contribution to research for marketing management (as opposed to textbooks) published to date. The purpose of the book is to present an integrated treatment of the authors' research on the title subject. Including the 15% or so of material discussing the work of others in the field, and one chapter on statistical methodology, the book covers almost all aspects of the field of stochastic process models of buyer behavior as it is known today. Thus the book is both intensive, in that it covers both the theoretical and empirical aspects of the authors' models in detail, and extensive in that it provides a comprehensive treatment of the general subject. While all essential concepts of stochastic process and estimation theory are developed in the body of the work, it assumes prior knowledge of mathematics through calculus and matrix algebra. However, every effort has been made to write for the practicing management scientist as well as the academic specialist. The approach of the book is to develop, in order, the theory of successively more refined stochastic models of buyer behavior. We begin with the heterogeneous Bernoulli model and then extend the treatment to a class of heterogeneous Markov processes. The next two chapters deal with independent and contagious probability diffusion processes for explaining time changes in market shares. The linear learning model is considered in the next chapter. The treatment then shifts to stochastic market penetration models, of which several different varieties are explored. Empirical results from marketing applications are provided for nearly all the models. Separate chapters on parameter estimation procedures and ways in which the models may be applied to management problems are provided early in the book. Many of the models and empirical results presented in the book have never been published before, and others have received only limited attention. The general approach to stochastic model development and testing will serve to put the rather extensive but scattered literature on stochastic marketing models on a common footing. Finally, many of the models developed in the book should find applications in other branches of social science, such as sociology or political science.

Stochastic Models Of Buying Behavior

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Author : William F. Massy
language : en
Publisher: MIT Press (MA)
Release Date : 1970

Stochastic Models Of Buying Behavior written by William F. Massy and has been published by MIT Press (MA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.

Selected Aspects Of Consumer Behavior

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Author :
language : en
Publisher:
Release Date : 1977

Selected Aspects Of Consumer Behavior written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Consumer behavior categories.

Models Of Buyer Behavior Chapter 5

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Author : Donald E. Sexton, Jr.
language : en
Publisher: Marketing Classics Press
Release Date : 2011-03-31

Models Of Buyer Behavior Chapter 5 written by Donald E. Sexton, Jr. and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-31 with Business & Economics categories.

Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice

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Author : Gordon R. Foxall
language : en
Publisher: Taylor & Francis
Release Date : 2002

Consumer Behaviour Analysis The Behavioural Basis Of Consumer Choice written by Gordon R. Foxall and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

History Of Marketing Science The Second Edition

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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2023-06-16

History Of Marketing Science The Second Edition written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-16 with Business & Economics categories.

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Building Models For Marketing Decisions

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Author : P. S. H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-02-29

Building Models For Marketing Decisions written by P. S. H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-29 with Business & Economics categories.

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

The History Of Marketing Science

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Author : Russell S Winer
language : en
Publisher: World Scientific
Release Date : 2014-06-27

The History Of Marketing Science written by Russell S Winer and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-27 with Business & Economics categories.

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Operations Research In Progress

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Author : Gustav Feichtinger
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Operations Research In Progress written by Gustav Feichtinger and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Social Science categories.

Proceedings of the Joint Meeting of the Austrian and Swiss Operations Research Societies, Vienna, September 22-24, 1980

Perspectives On Promotion And Database Marketing The Collected Works Of Robert C Blattberg

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Author : Greg M Allenby
language : en
Publisher: World Scientific
Release Date : 2010-04-21

Perspectives On Promotion And Database Marketing The Collected Works Of Robert C Blattberg written by Greg M Allenby and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-21 with Business & Economics categories.

Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled “Early Bob”, traces research which he completed during the first decade after he joined University of Chicago. The second part is titled “Statistical Bob”. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled “Promotional Bob”, and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled “Big Bob”, describes Robert's contribution to and impact on marketing practice. The fifth part is titled “Direct Bob”, and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value. The sixth and final part titled “Micro-Macro Bob”, is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.