A Theoretical Model Of Consumer Behaviour In The Financial Services Industry
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A Theoretical Model Of Consumer Behaviour In The Financial Services Industry
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Author : Antony Beckett
language : en
Publisher:
Release Date : 1998
A Theoretical Model Of Consumer Behaviour In The Financial Services Industry written by Antony Beckett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Consumer behavior categories.
Marketing And Mobile Financial Services
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Author : Aijaz A. Shaikh
language : en
Publisher: Routledge
Release Date : 2018-12-21
Marketing And Mobile Financial Services written by Aijaz A. Shaikh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-21 with Business & Economics categories.
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.
An Exposition Of Consumer Behaviour In The Financial Services Industry
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Author : Antony Beckett
language : en
Publisher:
Release Date : 1999
An Exposition Of Consumer Behaviour In The Financial Services Industry written by Antony Beckett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Consumer behavior categories.
The Psychology Of Financial Consumer Behavior
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Author : Dominika Maison
language : en
Publisher: Springer
Release Date : 2019-02-28
The Psychology Of Financial Consumer Behavior written by Dominika Maison and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-28 with Business & Economics categories.
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.
Adapting To Financial Globalisation
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Author : Morten Balling
language : en
Publisher: Routledge
Release Date : 2005-08-04
Adapting To Financial Globalisation written by Morten Balling and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-04 with Business & Economics categories.
Based on a colloquium held by SUERF jointly with the Austrian National Bank, this book addresses the issue of adapting to the demands of financial globalisation, a pressing preoccupation of bankers financial institutions and financial authorities.
Factors Affecting Intention To Use Online Financial Services
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Author : Jihyun Lee
language : en
Publisher:
Release Date : 2003
Factors Affecting Intention To Use Online Financial Services written by Jihyun Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer behavior categories.
Abstract: The primary purpose of this study was to identify determinants affecting consumers' intention to use online financial services. The effects of attitude toward a behavior, subjective norm, and perceived behavioral control variables on the intention to use online financial services were examined. Demographic control variables were included as control variables. The conceptual framework underlying the study was based on the Theory of Planned Behavior. This theory suggests that attitude toward a behavior, subjective norm, and perceived behavioral control affect behavioral intention to engage in a behavior. Behavioral intention, then, leads to engaging in a behavior. Data came from the 1998-99 MacroMonitor Survey. The study sample consists of 3,780 households completing a mail survey between May and August of 1998. This data set includes information about consumer attitudes, behaviors and motivations regarding financial products, services, delivery methods, and institutional use. Factor analysis was used to reduce the number of independent variables. Logistic regression analysis was used to examine the effect of the independent variables on the probability of the intention to use online financial services. The findings based on five different dependent measures of online financial service uses revealed that the seven variables consistently affect intention to use online financial services: satisfaction with finances, positive attitude toward credit market, professional advice unneeded, personal contact desired, one-on-one interaction unneeded, education, and prefer less complex financial strategies. Individuals dissatisfied with their financial situations were more likely to intend to use online financial services. Consumers who had positive attitudes toward credit markets had a greater probability of intention to use online financial services. Individuals with preferences for professional advice were more likely to use online financial services. Consumers having lower preferences for personal contact had a higher likelihood of intention to use online financial services. Individuals lacking a need for one-on-one interaction were more likely to intend to use online financial services. Consumers preferring complex financial strategies were more likely to intend to adopt online financial services. An important implication of this study is that individuals intending to use online financial services seek professional information using a non-personal medium to improve their financial situation. However, this raises an equally important issue in that the quality of information received through online financial services needs to be considered since inaccurate and incomplete information may lead to undesired outcomes.
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2016-07-22
Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-22 with Business & Economics categories.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
A Research Agenda For Consumer Financial Behavior
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Author : Jing J. Xiao
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-06-01
A Research Agenda For Consumer Financial Behavior written by Jing J. Xiao and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Business & Economics categories.
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.
Financial Services Marketing
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Author : Christine Ennew
language : en
Publisher: Routledge
Release Date : 2013-07-18
Financial Services Marketing written by Christine Ennew and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Business & Economics categories.
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Socio Economic Perspectives On Consumer Engagement And Buying Behavior
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2017-01-18
Socio Economic Perspectives On Consumer Engagement And Buying Behavior written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Business & Economics categories.
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.