Socio Economic Perspectives On Consumer Engagement And Buying Behavior
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Socio Economic Perspectives On Consumer Engagement And Buying Behavior
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Author : Kaufmann, Hans Ruediger
language : en
Publisher: IGI Global
Release Date : 2017-01-18
Socio Economic Perspectives On Consumer Engagement And Buying Behavior written by Kaufmann, Hans Ruediger and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Business & Economics categories.
In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities
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Author : de Sousa, Joana Coutinho
language : en
Publisher: IGI Global
Release Date : 2017-12-30
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities written by de Sousa, Joana Coutinho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Analyzing Attachment And Consumers Emotions Emerging Research And Opportunities
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Author : Pedeliento, Giuseppe
language : en
Publisher: IGI Global
Release Date : 2018-02-02
Analyzing Attachment And Consumers Emotions Emerging Research And Opportunities written by Pedeliento, Giuseppe and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Business & Economics categories.
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Service Marketing Strategies For Small And Medium Enterprises Emerging Research And Opportunities
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Author : Rahman, Muhammad Sabbir
language : en
Publisher: IGI Global
Release Date : 2018-12-04
Service Marketing Strategies For Small And Medium Enterprises Emerging Research And Opportunities written by Rahman, Muhammad Sabbir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Localizing Global Marketing Strategies Emerging Research And Opportunities
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Author : Harvey, Janell NaKia
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Localizing Global Marketing Strategies Emerging Research And Opportunities written by Harvey, Janell NaKia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0
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Author : María Pilar Martínez-Ruiz
language : en
Publisher: Frontiers Media SA
Release Date : 2018-02-19
From Consumer Experience To Affective Loyalty Challenges And Prospects In The Psychology Of Consumer Behavior 3 0 written by María Pilar Martínez-Ruiz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-19 with categories.
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
Fostering Positive Civic Engagement Among Millennials Emerging Research And Opportunities
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Author : Hucks, Darrell
language : en
Publisher: IGI Global
Release Date : 2017-08-11
Fostering Positive Civic Engagement Among Millennials Emerging Research And Opportunities written by Hucks, Darrell and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-11 with Political Science categories.
The millennial generation is quickly becoming more prominent in the political, economic, and social aspects of modern society. Studying new techniques which foster positive impact in their engagement with the outside world can help the millennial generation become one of the most constructive groups to date. Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities is an essential reference source that provides in-depth discussions on the latest trends among millennial engagement practices in social and political contexts. Featuring pertinent topics such as student self-assessments, mentoring roles, and educational tools, this scholarly resource is ideal for educational leaders, academicians, students, and researchers that would like to discover better ways to promote engagement within the millennial generation.
New Communication Approaches In The Digitalized World
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Author : Mehmet Serdar Erciş
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-06-04
New Communication Approaches In The Digitalized World written by Mehmet Serdar Erciş and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Language Arts & Disciplines categories.
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.
Nationalism Social Movements And Activism In Contemporary Society Emerging Research And Opportunities
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Author : Stacey, Emily
language : en
Publisher: IGI Global
Release Date : 2018-03-02
Nationalism Social Movements And Activism In Contemporary Society Emerging Research And Opportunities written by Stacey, Emily and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-02 with Political Science categories.
Nationalist movements have become a force in contemporary American politics regardless of the political party. As social issues plague America, civilian participation in activism is experiencing a resurgence. Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities provides vital information on the most current issues facing the American public and political system while also exploring nationalist ideology and its application in modern politics. While highlighting the challenges facing America’s democracy and social structure, this book explores how civilians and movements are working to make progress in the current political climate. This book is an important resource for researchers, activists, political scientists, journalists, professors, students, and professionals seeking current research on nationalism, social activism, civilian protest, and the current American political climate.
