New Communication Approaches In The Digitalized World
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New Communication Approaches In The Digitalized World
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Author : Mehmet Serdar Erciş
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2020-06-04
New Communication Approaches In The Digitalized World written by Mehmet Serdar Erciş and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-04 with Language Arts & Disciplines categories.
The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.
New Approaches In Media And Communication
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Author : Ahmet Ayhan
language : en
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Release Date : 2019
New Approaches In Media And Communication written by Ahmet Ayhan and has been published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Mass media categories.
With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey.
The Digital Economy And International Trade
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Author : Robert Walters
language : en
Publisher: Kluwer Law International B.V.
Release Date : 2022-09-19
The Digital Economy And International Trade written by Robert Walters and has been published by Kluwer Law International B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-19 with Law categories.
Data flows are the backbone of today’s diversified value and supply chains. In this timely book, a prominent specialist in transnational commercial and private law explores a developing and evolving area of law related to the role of the digital economy in international trade, making a direct call for the need to internationalise the law regulating transnational data flows. Examining the commonalities and divergences in data flow regulation among ten key jurisdictions – Australia, Indonesia, India, Canada, Japan, Singapore, New Zealand, the United Kingdom, the United States, and the European Union – the book covers such issues and topics as the following: reconciling data free flow with trust; managing the increase in data vulnerability; efforts to prohibit trade in personal data within an interconnected digital economy; obstacles to data flows and digital economic development; cybersecurity; FinTech and TechFins; cross-border insolvency; dispute resolution; and data-digital diplomacy. The author compares several bilateral and multilateral free trade agreements, addressing the data-related shortcomings of these instruments and providing a pathway forward. In addition, two case studies are presented of high-profile judicial and regulatory decisions demonstrating the challenges of data flows and their governance. The author cogently demonstrates how an international legal mechanism such as a convention, treaty, or model law could provide greater certainty for data, as well as help to foster economic growth and create jobs and business opportunities. Practitioners and policymakers concerned with data security and privacy will greatly appreciate this book’s important and valuable contribution to a crucial area of law that bodes well to enhance the economic and social well-being of all.
Innovative Perspectives On Corporate Communication In The Global World
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Author : María Dolores Olvera Lobo
language : en
Publisher:
Release Date : 2021
Innovative Perspectives On Corporate Communication In The Global World written by María Dolores Olvera Lobo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Business communication categories.
"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"--
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices
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Author : Akel, Gökhan
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Interdisciplinary Reflections Of Contemporary Experiential Marketing Practices written by Akel, Gökhan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Handbook Of Research On Transmedia Storytelling And Narrative Strategies
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Author : Yılmaz, Recep
language : en
Publisher: IGI Global
Release Date : 2018-07-06
Handbook Of Research On Transmedia Storytelling And Narrative Strategies written by Yılmaz, Recep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Social Science categories.
Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
Combining Modern Communication Methods With Heritage Education
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Author : Bassa, Lia
language : en
Publisher: IGI Global
Release Date : 2023-03-21
Combining Modern Communication Methods With Heritage Education written by Bassa, Lia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-21 with Education categories.
Cultural heritage has tremendous importance in human development. The communication of culture is determinant for society, whereas that of heritage can be a driving force for individual development. If cultural heritage is communicated and incorporated into the educational development of children from the very beginning, it will contribute to the formation of their entire lives and sustainable social development. Combining Modern Communication Methods With Heritage Education provides relevant theoretical frameworks and the latest empirical research findings in the area. It shows that heritage related to information provision is to be started at a very early age and continued by schools and later educational forms. Covering topics such as cultural heritage, world heritage education, and indigenous archives, this premier reference work is an essential resource for educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, sociologists, anthropologists, business leaders and executives, marketers, librarians, researchers, and academicians.
Digital Transformation And Global Society
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Author : Daniel A. Alexandrov
language : en
Publisher: Springer Nature
Release Date : 2020-01-03
Digital Transformation And Global Society written by Daniel A. Alexandrov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Computers categories.
This volume constitutes the refereed proceedings of the 4th International Conference on Digital Transformation and Global Society, DTGS 2019, held in St. Petersburg, Russia, in June 2019. The 56 revised full papers and 9 short papers presented in the volume were carefully reviewed and selected from 194 submissions. The papers are organized in topical sections on e-polity: governance; e-polity: politics online; e-city: smart cities and urban planning; e-economy: online consumers and solutions; e-society: computational social science; e-society: humanities and education; international workshop on internet psychology; international workshop on computational linguistics.
Handbook Of Research On Multidisciplinary Approaches To Literacy In The Digital Age
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Author : Taskiran, Nurdan Oncel
language : en
Publisher: IGI Global
Release Date : 2019-11-29
Handbook Of Research On Multidisciplinary Approaches To Literacy In The Digital Age written by Taskiran, Nurdan Oncel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Language Arts & Disciplines categories.
The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.
Developing Successful Global Strategies For Marketing Luxury Brands
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Author : Mosca, Fabrizio
language : en
Publisher: IGI Global
Release Date : 2021-03-26
Developing Successful Global Strategies For Marketing Luxury Brands written by Mosca, Fabrizio and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.