Localizing Global Marketing Strategies Emerging Research And Opportunities
DOWNLOAD
Download Localizing Global Marketing Strategies Emerging Research And Opportunities PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Localizing Global Marketing Strategies Emerging Research And Opportunities book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Localizing Global Marketing Strategies Emerging Research And Opportunities
DOWNLOAD
Author : Harvey, Janell NaKia
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Localizing Global Marketing Strategies Emerging Research And Opportunities written by Harvey, Janell NaKia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Localization Strategies For Global E Business
DOWNLOAD
Author : Nitish Singh
language : en
Publisher: Cambridge University Press
Release Date : 2012
Localization Strategies For Global E Business written by Nitish Singh and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
Emerging Issues In Global Marketing
DOWNLOAD
Author : James Agarwal
language : en
Publisher: Springer
Release Date : 2018-03-28
Emerging Issues In Global Marketing written by James Agarwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Business & Economics categories.
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Examining Cultural Perspectives In A Globalized World
DOWNLOAD
Author : Brunet-Thornton, Richard
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Examining Cultural Perspectives In A Globalized World written by Brunet-Thornton, Richard and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era. Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.
The Routledge Handbook Of Translation And Globalization
DOWNLOAD
Author : Esperança Bielsa
language : en
Publisher: Routledge
Release Date : 2020-12-30
The Routledge Handbook Of Translation And Globalization written by Esperança Bielsa and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-30 with Language Arts & Disciplines categories.
This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.
Global Marketing
DOWNLOAD
Author : Johny K. Johansson
language : en
Publisher: Cognella Academic Publishing
Release Date : 2015-12-31
Global Marketing written by Johny K. Johansson and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-31 with Business & Economics categories.
Global Marketing
DOWNLOAD
Author : Johny K. Johansson
language : en
Publisher: Cognella Academic Publishing
Release Date : 2016-08
Global Marketing written by Johny K. Johansson and has been published by Cognella Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08 with categories.
The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies
DOWNLOAD
Author : D B a Mehdi Khosrow-Pour
language : en
Publisher: Business Science Reference
Release Date : 2019-05-28
Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies written by D B a Mehdi Khosrow-Pour and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-28 with categories.
"This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--
Global Marketing
DOWNLOAD
Author : Kate Gillespie
language : en
Publisher: Routledge
Release Date : 2021-09-30
Global Marketing written by Kate Gillespie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.
Conducting Market Research For International Business
DOWNLOAD
Author : S. Tamer Cavusgil
language : en
Publisher: Business Expert Press
Release Date : 2009-03-01
Conducting Market Research For International Business written by S. Tamer Cavusgil and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-01 with Business & Economics categories.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.