Conducting Market Research For International Business
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Conducting Market Research For International Business
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Author : S. Tamer Cavusgil
language : en
Publisher: Business Expert Press
Release Date : 2009-03-01
Conducting Market Research For International Business written by S. Tamer Cavusgil and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-01 with Business & Economics categories.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Conducting Market Research For International Business
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Author :
language : en
Publisher:
Release Date : 2009
Conducting Market Research For International Business written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with International trade categories.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Marketing Research
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Author : Marcus J. Schmidt
language : en
Publisher: Pearson Education
Release Date : 2006
Marketing Research written by Marcus J. Schmidt and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
International Business Research
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Author : James P. Neelankavil
language : en
Publisher: Routledge
Release Date : 2015-02-12
International Business Research written by James P. Neelankavil and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Business & Economics categories.
As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
International Marketing Research
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Author : C. Samuel Craig
language : en
Publisher: Wiley
Release Date : 2009-12-21
International Marketing Research written by C. Samuel Craig and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
Handbook Of Research In International Marketing
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Author : Subhash C. Jain
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011
Handbook Of Research In International Marketing written by Subhash C. Jain and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Market Research In Practice
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Author : Matthew Harrison
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-03-03
Market Research In Practice written by Matthew Harrison and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with Business & Economics categories.
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Global Marketing Research
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Author : V. Kumar
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2015-12-14
Global Marketing Research written by V. Kumar and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features • Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process • Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results • Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world • Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas • Chapter-end review exercises and case-based questions for critical and in-depth understanding
International Market Analysis
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Author : John KuadaA
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2008-07-15
International Market Analysis written by John KuadaA and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-15 with Reference categories.
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.
The Handbook Of Market Intelligence
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Author : Hans Hedin
language : en
Publisher: John Wiley & Sons
Release Date : 2014-05-16
The Handbook Of Market Intelligence written by Hans Hedin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-16 with Business & Economics categories.
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development