International Market Analysis
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International Market Analysis
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Author : John KuadaA
language : en
Publisher: Adonis & Abbey Publishers Ltd
Release Date : 2008-07-15
International Market Analysis written by John KuadaA and has been published by Adonis & Abbey Publishers Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-15 with Reference categories.
International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses.
International Marketing
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Author : John Shaw
language : en
Publisher: Routledge
Release Date : 2008-01-28
International Marketing written by John Shaw and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with Business & Economics categories.
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Conducting Market Research For International Business
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Author : S. Tamer Cavusgil
language : en
Publisher: Business Expert Press
Release Date : 2009-03-01
Conducting Market Research For International Business written by S. Tamer Cavusgil and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-01 with Business & Economics categories.
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Measurement And Research Methods In International Marketing
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Author : Marko Sarstedt
language : en
Publisher: Emerald Group Publishing
Release Date : 2011-08-23
Measurement And Research Methods In International Marketing written by Marko Sarstedt and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-23 with Business & Economics categories.
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Global Marketing
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Author : Carlyle Farrell
language : en
Publisher: SAGE
Release Date : 2015-09-10
Global Marketing written by Carlyle Farrell and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
International Marketing
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Author : Sak Onkvisit
language : en
Publisher:
Release Date : 1997
International Marketing written by Sak Onkvisit and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Export marketing categories.
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
International Marketing Research
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Author : C. Samuel Craig
language : en
Publisher: Wiley
Release Date : 2009-12-21
International Marketing Research written by C. Samuel Craig and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-21 with Business & Economics categories.
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research. A complete guide to modern international marketing research techniques by two pioneers in the field. Authoritative coverage of all the latest electronic research techniques.
International Marketing Strategy Contemporary Readings
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Author : Isobel. Doole
language : en
Publisher:
Release Date : 1997
International Marketing Strategy Contemporary Readings written by Isobel. Doole and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Export marketing categories.
This reader collects together key articles in international marketing, building on a four-part framework on market analysis, strategy development, implementation issues and international marketing management.
Ethics And International Marketing Research Background And Challenges
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2005
Ethics And International Marketing Research Background And Challenges written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business ethics categories.
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
An Introduction To International Marketing
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Author : Keith Lewis
language : en
Publisher: Kogan Page Publishers
Release Date : 1998
An Introduction To International Marketing written by Keith Lewis and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.