Emerging Issues In Global Marketing

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Emerging Issues In Global Marketing

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Author : James Agarwal
language : en
Publisher: Springer
Release Date : 2018-03-28

Emerging Issues In Global Marketing written by James Agarwal and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-28 with Business & Economics categories.

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Contemporary Issues In Marketing

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Author : Ayantunji Gbadamosi
language : en
Publisher: SAGE
Release Date : 2019-09-02

Contemporary Issues In Marketing written by Ayantunji Gbadamosi and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-02 with Business & Economics categories.

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.

Global Marketing Management

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Author : Kiefer Lee
language : en
Publisher: Oxford University Press, USA
Release Date : 2005

Global Marketing Management written by Kiefer Lee and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Emerging Issues In Management An Anthology Of Graduate Level Thought In 2014

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Author : David Grimmett
language : en
Publisher: Lulu.com
Release Date :

Emerging Issues In Management An Anthology Of Graduate Level Thought In 2014 written by David Grimmett and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Contemporary Issues In Business Finance

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Author : O. Kajipet
language : en
Publisher: Discovery Publishing House
Release Date : 2000

Contemporary Issues In Business Finance written by O. Kajipet and has been published by Discovery Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.

Contents: Efficient Market Hypothesis and the Securities Market in India in the Post-Reform Era, Depository Services in India, Managing Exchange Risks An Indian Perspective, Buy-back of Shares by Companies in India, Human Resource Accounting, Tax on Distributed Profits (TDP) Some Implications, Rationalisation of Income Tax Law Some Reflections, Corporate Leverage in India A Changing Scenario, Towards Better Measure of Working Capital Performance in the Liberalised Era, Multinationals Finance Some Issues, Forfaiting Stutter Before the Run, Industrial Finance by State Financial Corporations An Analytical Study of APSFC, Financing of Business in North-Eastern Region A Study of Assam Financial Corporation, New NBFC Policy An Evaluation, NBFCs The Tragedy of Economic History of Modern India, Corporate Ethics A Dilemma Between Economic and Social Performance, Corporate Ethics Some Influencing Factors, Corporate Governance in India Retrospect and Prospects.

Contemporary Issues In Business And Financial Management In Eastern Europe

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Author : Simon Grima
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-10-02

Contemporary Issues In Business And Financial Management In Eastern Europe written by Simon Grima and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-02 with Business & Economics categories.

This special 100th edition of Contemporary Issues in Economic and Financial Analysis dedicates 14 chapters to contemporary issues in business and financial management in Eastern Europe by authors invited mainly from the Rostov State University of Economics.

Current Issues In International Entrepreneurship

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Author : Hamid Etemad
language : en
Publisher: Edward Elgar Publishing
Release Date : 2013-11-29

Current Issues In International Entrepreneurship written by Hamid Etemad and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Business & Economics categories.

The editors and contributors to this volume show how conventional theories of entrepreneurship and business do not fully address the challenges inherent in achieving and sustaining global competitiveness. Over the course of 11 research-based chapters,

Moving From The Crisis To Sustainability Emerging Issues In The International Context

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Author : Grazia Calabrò
language : en
Publisher: FrancoAngeli
Release Date : 2012-04-24T00:00:00+02:00

Moving From The Crisis To Sustainability Emerging Issues In The International Context written by Grazia Calabrò and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24T00:00:00+02:00 with Business & Economics categories.

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Emerging Issues In The Global Economy

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Author : Silvia Cristina Mărginean
language : en
Publisher: Springer
Release Date : 2018-01-11

Emerging Issues In The Global Economy written by Silvia Cristina Mărginean and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-11 with Business & Economics categories.

This proceedings volume provides current research on emerging issues in business, economics and finance in the global economy with particular emphasis on Eastern Europe. Featuring selected papers from the 2017 International Economics Conference in Sibiu (IECS) organized by the Lucian Blaga University of Sibiu, Romania, the contributing chapters consider new business models, theories, practices and instruments from advanced and emerging economies in the context of recent global trends. After over 20 years of increasing openness and liberation of the world economy, recent events in regions such as Europe, USA and Asia have created challenges to the idea of globalization and integration. There is a delay between the real-world economic changes and the reflection of such changes in the economic research literature. The 2017 IECS conference and the enclosed papers aim to fill this gap in the study of globalization, covering diverse topics such as business administration, sustainability, corporate social responsibility, finance, accounting, tourism and business informatics.

Contemporary Issues In Branding

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Author : Pantea Foroudi
language : en
Publisher: Routledge
Release Date : 2019-12-06

Contemporary Issues In Branding written by Pantea Foroudi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.