Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Handbook Of Research On Consumerism And Buying Behavior In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2016-05-31
Handbook Of Research On Consumerism And Buying Behavior In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-31 with Business & Economics categories.
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Religion And Consumer Behaviour In Developing Nations
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Author : Ayantunji Gbadamosi
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-01-29
Religion And Consumer Behaviour In Developing Nations written by Ayantunji Gbadamosi and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Business & Economics categories.
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities
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Author : de Sousa, Joana Coutinho
language : en
Publisher: IGI Global
Release Date : 2017-12-30
Neuromarketing And Big Data Analytics For Strategic Consumer Engagement Emerging Research And Opportunities written by de Sousa, Joana Coutinho and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-30 with Business & Economics categories.
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Localizing Global Marketing Strategies Emerging Research And Opportunities
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Author : Harvey, Janell NaKia
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Localizing Global Marketing Strategies Emerging Research And Opportunities written by Harvey, Janell NaKia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Service Marketing Strategies For Small And Medium Enterprises Emerging Research And Opportunities
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Author : Rahman, Muhammad Sabbir
language : en
Publisher: IGI Global
Release Date : 2018-12-04
Service Marketing Strategies For Small And Medium Enterprises Emerging Research And Opportunities written by Rahman, Muhammad Sabbir and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-04 with Business & Economics categories.
The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Analyzing Attachment And Consumers Emotions Emerging Research And Opportunities
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Author : Pedeliento, Giuseppe
language : en
Publisher: IGI Global
Release Date : 2018-02-02
Analyzing Attachment And Consumers Emotions Emerging Research And Opportunities written by Pedeliento, Giuseppe and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-02 with Business & Economics categories.
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Exploring The Dynamics Of Consumerism In Developing Nations
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2019-01-11
Exploring The Dynamics Of Consumerism In Developing Nations written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with Business & Economics categories.
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Critical Perspectives On Diversity Equity And Inclusion In Marketing
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Author : Gbadamosi, Ayantunji
language : en
Publisher: IGI Global
Release Date : 2022-05-20
Critical Perspectives On Diversity Equity And Inclusion In Marketing written by Gbadamosi, Ayantunji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-20 with Business & Economics categories.
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as “less privileged” or “low-income consumers” are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organizations, and societies. It provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications. Covering topics such as ethnic identity negotiation, marketing implications, and consumer vulnerability, this premier reference source is an eclectic resource for business leaders and managers, marketers, sociologists, DEI professionals, libraries, students and educators of higher education, researchers, and academicians.
Young Consumer Behaviour
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Author : Ayantunji Gbadamosi
language : en
Publisher: Routledge
Release Date : 2017-11-22
Young Consumer Behaviour written by Ayantunji Gbadamosi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Business & Economics categories.
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Handbook Of Research On Developing Circular Digital And Green Economies In Asia
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Author : Ordóñez de Pablos, Patricia
language : en
Publisher: IGI Global
Release Date : 2021-07-09
Handbook Of Research On Developing Circular Digital And Green Economies In Asia written by Ordóñez de Pablos, Patricia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-09 with Business & Economics categories.
The COVID-19 pandemic has caused extraordinary disruptions in societies, companies, and nations across the globe. In response to this global devastation, companies need to develop business and management practices to answer new and emerging challenges and speed the recovery of economies, the creation of new jobs and prosperity, and achieve sustainable growth. The transition to digital and greener economies offers important challenges and opportunities for people, companies, cities, and governments. The Handbook of Research on Developing Circular, Digital, and Green Economies in Asia explores new and emerging business and management practices to support companies and economies in the digital transformation in Asia with special emphasis on success and failure experiences. This book will analyze the role of digital skills and competences, green issues, and technological disruptors in these emerging practices in Asia and how they can contribute to the creation of new business opportunities, more jobs, and growth for the recovery of Asian economies after the pandemic. Covering topics including consumption values, psychological capital, and tourist culture, this book is essential for academicians, economists, managers, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, libraries, and researchers.