Abgrenzung Von Eventmarketing Und Sportsponsoring Kundengewinnung Und Kundenbindung
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Abgrenzung Von Eventmarketing Und Sportsponsoring Kundengewinnung Und Kundenbindung
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Author : Jennifer Wildemann
language : de
Publisher: GRIN Verlag
Release Date : 2021-01-05
Abgrenzung Von Eventmarketing Und Sportsponsoring Kundengewinnung Und Kundenbindung written by Jennifer Wildemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-05 with Business & Economics categories.
Studienarbeit aus dem Jahr 2019 im Fachbereich BWL - Sonstiges, Note: 1,7, Internationale Berufsakademie der F+U Unternehmensgruppe Darmstadt, Sprache: Deutsch, Abstract: Unternehmen befinden sich heute in einem immer stärker werdenden Wettbewerb. Im Rahmen der Kommunikationspolitik werden sowohl klassische als auch nicht-klassischen Instrumente eingesetzt. Im Folgenden stellt diese wissenschaftliche Arbeit die Abgrenzung von Eventmarketing und Sportsponsoring dar und ist in vier Teile gegliedert. Zu Beginn werden die Grundlagen und Instrumente der Kommunikationspolitik definiert, anschließend folgen die Erläuterungen der beiden nicht-klassischen Instrumente. Zuletzt wird im abschließenden Kapitel eine Abgrenzung der beiden Marketingmaßnahmen herausgearbeitet, um die Unterschiede zwischen beiden zu veranschaulichen. Ein wichtiger Bestandteil des Marketing-Management-Prozesses ist die operative Marketingplanung. Sie verfolgt das Ziel, durch den Einsatz verschiedener Marketinginstrumente, die Marketingziele zu erreichen. Ein Unternehmen hat die Aufgaben der Entwicklung von marktfähigen Dienstleistungen und Produkten, Preise am Markt festzulegen wie auch die Erstellung leistungsfähiger Absatzsysteme. Zusätzlich ist die Ausrichtung einer zielorientierten Kommunikation wichtig, sodass Unternehmen bei der steigenden Wettbewerbsintensität Vorteile am Markt erschaffen und diese zukünftig halten können. Die Kommunikationspolitik ist somit neben der Produkt-, Preis- und Distributionspolitik ein weiteres Marketinginstrument. Eine Kombination aller Marketinginstrumente untereinander ist notwendig, um die Marketing- und Unternehmensziele so effektiv wie möglich zu erreichen und wird als Marketing Mix bezeichnet. Eine weitere Aufgabe der Kommunikationspol..
Planung Und Implementierung Integrierter Marketingkommunikation Mit Den Leitinstrumenten Werbung Und Sportsponsoring
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Author : Philip Stockmann
language : de
Publisher: Springer-Verlag
Release Date : 2007-12-12
Planung Und Implementierung Integrierter Marketingkommunikation Mit Den Leitinstrumenten Werbung Und Sportsponsoring written by Philip Stockmann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-12 with Business & Economics categories.
Philip Stockmann erarbeitet ein Planungs- und Implementierungsmodell, das die schrittweise, prozessuale Gegenstrom- sowie Integrationsplanung und -implementierung ermöglicht. Der Autor schließt damit eine wichtige Lücke im Konzept der integrierten Marketingkommunikation.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Beyond Budgeting
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Author : Jeremy Hope
language : en
Publisher: Harvard Business Press
Release Date : 2003
Beyond Budgeting written by Jeremy Hope and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Administración categories.
The annual budgeting process is a trap. Pressured by fixed targets and performance incentives, managers focus on making the numbers instead of making a difference, meeting set goals instead of maximizing potential. With their compensation at stake, managers often resort to deceitful-even unethical-behavior. In the end, everybody loses-the employee, the company, and ultimately the customer. Now, finance experts Jeremy Hope and Robin Fraser reveal the results of an intensive study aimed at fixing the broken budgeting process. They argue that companies must abandon traditional budgeting contracts in favor of a radical new model that links performance measurement to evolving competitive benchmarks-and shifts the firm's focus from controlling employee behavior to delivering customer value. The Beyond Budgeting model is built on the best practices of companies that have successfully revised their centralized planning and budgeting processes. It combines a leadership vision that devolves more authority to operating managers and a finance vision that enables fast decision making through appropriate tools and accessible information. Through vivid examples, Hope and Fraser illustrate how companies can implement these shared visions-and the long-term benefits that accrue from embracing them. Offering a compelling case for breaking free from the budgeting trap, this book paves the way toward making organizations better places to work for, invest in, and do business with.
Media And Internet Management
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Author : Bernd W. Wirtz
language : en
Publisher: Gabler Verlag
Release Date : 2011-07-14
Media And Internet Management written by Bernd W. Wirtz and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-14 with Business & Economics categories.
The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Optimising Business Performance With Standard Software Systems
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Author : Heinz-Dieter Knöll
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-12-01
Optimising Business Performance With Standard Software Systems written by Heinz-Dieter Knöll and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-01 with Technology & Engineering categories.
This book is addressed at decision makers, project teams, project managers, company's IT-managers, and staff of consulting companies, who are either involved in complex standard software implementation, or release migration projects. The book stresses the shortcomings of many present standard software implementations which mainly pertain to insufficiently optimised business processes, thus standard software has caused a lot of dissatisfied companies. The authors analyse certain popular implementation approaches (life-cycle-models) of different Standard Software suppliers. It shows how a new semi-process oriented way of implementing modern standard software systems may contribute to a better business performance.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Finding New Ways To Engage And Satisfy Global Customers
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2019-04-01
Finding New Ways To Engage And Satisfy Global Customers written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Handbook Of Business To Business Marketing
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Author : Lilien, Gary L.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-07-15
Handbook Of Business To Business Marketing written by Lilien, Gary L. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-15 with Business & Economics categories.
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.