Finding New Ways To Engage And Satisfy Global Customers
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Finding New Ways To Engage And Satisfy Global Customers
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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2019-04-01
Finding New Ways To Engage And Satisfy Global Customers written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Customer Relationship Management
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Author : Samit Chakravorti
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-02-23
Customer Relationship Management written by Samit Chakravorti and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-23 with Business & Economics categories.
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
Globalized Consumer Insights In The Digital Era
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Author : Sahin, Fatih
language : en
Publisher: IGI Global
Release Date : 2024-03-05
Globalized Consumer Insights In The Digital Era written by Sahin, Fatih and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Maximizing Destination Marketing Strategies In The Digital Era
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Author : Soliman, Mohammad
language : en
Publisher: IGI Global
Release Date : 2025-06-24
Maximizing Destination Marketing Strategies In The Digital Era written by Soliman, Mohammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Business & Economics categories.
The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today’s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more.
Emotional Sensory And Social Dimensions Of Consumer Buying Behavior
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Author : Soares, Ana Maria
language : en
Publisher: IGI Global
Release Date : 2020-02-21
Emotional Sensory And Social Dimensions Of Consumer Buying Behavior written by Soares, Ana Maria and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with Business & Economics categories.
Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Exploring Multicultural Dimensions Of Literary Linguistic And Educational Frontiers
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Author : Roșca, Alina-Elena
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Exploring Multicultural Dimensions Of Literary Linguistic And Educational Frontiers written by Roșca, Alina-Elena and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Education categories.
As globalization advances the exchange of cultural ideas and practices, the exploration of multicultural dimensions in literary and linguistic studies becomes crucial when understanding various cultural narratives and challenging the boundaries of deeply rooted mainstream literary and linguistic frameworks. Multiculturality provides researchers with valuable insights into multiple cultural identities. It encapsulates the experiences and voices of marginalized or overlooked communities and vigorously supports cross-cultural understanding in its constant grip of hybridity and trans culturalism. The fluidity of cultural boundaries and the dynamic nature of cultural identity may manifest the multifaceted aspects of multiculturality that become visible in the intersection of nuanced cultural contexts, patterns and environments of an increasingly interconnected world. Further exploration of multicultural dimensions of literary and linguistic frontiers is necessary when examining the interdependence and reciprocity of diverse, divergent, and convergent cultures. Exploring Multicultural Dimensions of Literary, Linguistic, and Educational Frontiers explores the most relevant theoretical frameworks that underpin the study of multicultural dimensions in literature and linguistics. It examines the dynamic interactions between cultures within diverse literary and linguistic contexts. This book covers topics such as decolonization, literature studies, and sustainable development, and is a useful resource for educators, linguists, history professionals, sociologists, academicians, researchers, and scientists.
Strategies For Sustainable Territorial Development
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Author : D'Auria, Anna
language : en
Publisher: IGI Global
Release Date : 2025-04-08
Strategies For Sustainable Territorial Development written by D'Auria, Anna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Social Science categories.
Sustainable development has been one of the focal themes in the international debate for several decades now. More recently, with the intervention of local institutions and governments, there has been an increasing awareness of the importance of promoting forms of local development, based on endogenous valuable resources (natural and cultural), leading to the enhancement of the territorial heritage and the emergence of opportunities for growth for all communities due to the spread of new technologies. The territorial heritage includes all the factors that characterize a territory that can be transformed into valuable resources capable of generating competitive advantage, becoming levers of development. It follows that the proper management and enhancement of local resources can represent a source of well-being and growth, both in economic and social terms. The starting point must be the recognition of the heritage present in a territory and the recognition of the value, including potential value. Strategies for Sustainable Territorial Development contributes to the process of raising awareness about the importance of local resources as a lever for sustainable development that can support the territory both in terms of economic growth and in terms of social progress. It is developed based on three trajectories, namely: the recognition and enhancement of the territorial heritage; sustainability as an approach to the use of resources and an objective of development; and innovation as a tool for achieving a correct and rational use of resources. Covering topics such as foreign trade, industrial parks, and cultural heritage, this book is an excellent resource for government officials, policymakers, sustainability advocates, professionals, researchers, scholars, academicians, and more.
Music As Labour
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Author : Dagmar Abfalter
language : en
Publisher: Taylor & Francis
Release Date : 2022-05-22
Music As Labour written by Dagmar Abfalter and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-22 with Music categories.
This book brings together research at the intersection of music, cultural industries, management, antiracist politics and gender studies to analyse music as labour, in particular highlighting social inequalities and activism. Providing insights into labour processes and practices, the authors investigate the changing role of manifold actors, institutions and technologies and the corresponding shifts in the valuation and evaluation of music achievements that have shaped the relationship between music, labour, the economy and politics. With research into a variety of geographic regions, chapters shed light on the various ways by which musicians’ work is performed, constructed and managed at different times and show that musicians’ working practices have been marked by precarity, insecurity and short-term contracts long before capitalism invited everybody to ‘be creative’. In doing so, they specifically examine the dynamics in music professions and educational institutions, as well as gatekeepers and mechanisms of inclusion and exclusion. With a specific emphasis on inequalities in the music industries, this book will be essential reading for scholars seeking to understand the collective actions and initiatives that foster participation, inclusion, diversity and fair pay amongst musicians and other workers. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.
Relationship Marketing In Franchising And Retailing
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Author : Park Thaichon
language : en
Publisher: Taylor & Francis
Release Date : 2023-03-31
Relationship Marketing In Franchising And Retailing written by Park Thaichon and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-31 with Business & Economics categories.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Relationship Oriented Sustainability Marketing
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Author : Guido Grunwald
language : en
Publisher: Springer Nature
Release Date :
Relationship Oriented Sustainability Marketing written by Guido Grunwald and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.