Globalized Consumer Insights In The Digital Era
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Globalized Consumer Insights In The Digital Era
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Author : Sahin, Fatih
language : en
Publisher: IGI Global
Release Date : 2024-03-05
Globalized Consumer Insights In The Digital Era written by Sahin, Fatih and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
Global Perspectives On Social Media Influencers And Strategic Business Communication
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Author : Bi, Nicky Chang
language : en
Publisher: IGI Global
Release Date : 2024-05-22
Global Perspectives On Social Media Influencers And Strategic Business Communication written by Bi, Nicky Chang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-22 with Business & Economics categories.
In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.
Reshaping Marketing Science In Wholesaling And Retailing
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-08-21
Reshaping Marketing Science In Wholesaling And Retailing written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-21 with Business & Economics categories.
As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.
Nextgen Digital Marketing In The Age Of Ai
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Author : Hutson, James
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Nextgen Digital Marketing In The Age Of Ai written by Hutson, James and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.
Smart Management For Digital Transformation
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Author : Belem Barbosa
language : en
Publisher:
Release Date : 2022
Smart Management For Digital Transformation written by Belem Barbosa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Information technology categories.
"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--
Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Cross Cultural Perspectives On Luxury Marketing
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-10-04
Cross Cultural Perspectives On Luxury Marketing written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-04 with Business & Economics categories.
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
Real World Applications Of Ai Innovation
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Author : Mallik, Saurav
language : en
Publisher: IGI Global
Release Date : 2024-12-02
Real World Applications Of Ai Innovation written by Mallik, Saurav and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-02 with Computers categories.
Artificial intelligence (AI) innovation works to transform various sectors, driving efficiency, enhancing decision-making, and creating new opportunities for growth. From healthcare and finance to agriculture and entertainment, real-world applications of AI are demonstrating its potential to solve complex problems and improve everyday life. As these technologies continue to evolve, further exploration into the integration of AI into different fields may allow for a more efficient, sustainable, and innovative future. Real-World Applications of AI Innovation explores the latest advancements and practical applications of artificial intelligence across various domains. It delves into cutting-edge AI methodologies, algorithms, and technologies, providing readers with a deep understanding of the current landscape and future trends in AI research and development. This book covers topics such as smart farming, machine learning, and deep neural networks, and is a useful resource for computer engineers, scientists, medical professionals, agriculturalists, educators, researchers, academicians, and business owners.
New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Ethical Ai And Data Management Strategies In Marketing
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Author : Saluja, Shefali
language : en
Publisher: IGI Global
Release Date : 2024-07-18
Ethical Ai And Data Management Strategies In Marketing written by Saluja, Shefali and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-18 with Business & Economics categories.
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.