Ai Driven Marketing Research And Data Analytics
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Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Ai And Data Analytics Applications In Organizational Management
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Author : Merlo, Tereza Raquel
language : en
Publisher: IGI Global
Release Date : 2024-02-07
Ai And Data Analytics Applications In Organizational Management written by Merlo, Tereza Raquel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-07 with Business & Economics categories.
Within information sciences and organizational management, a pressing challenge emerges; How can we harness the transformative power of artificial intelligence (AI) and data analytics? As industries grapple with a deluge of data and the imperative to make informed decisions swiftly, the gap between data collection and actionable insights widens. Professionals in various sectors are in a race to unlock AI's full potential to drive operational efficiency, enhance decision-making, and gain a competitive edge. However, navigating this intricate terrain, laden with ethical considerations and interdisciplinary complexity, has proven to be a formidable undertaking. AI and Data Analytics Applications in Organizational Management, combines rigorous scholarship with practicality. It traverses the spectrum from theoretical foundations to real-world applications, making it indispensable for those seeking to implement AI-driven data analytics in their organizations. Moreover, it delves into the ethical and societal dimensions of this revolution, ensuring that the journey toward innovation is paved with responsible considerations. For researchers, scholars, and practitioners yearning to unleash the potential of AI in organizational management, this book is the key to not only understanding the landscape but also charting a course toward transformative change.
Machine Learning And Modeling Techniques In Financial Data Science
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Author : Chen, Haojun
language : en
Publisher: IGI Global
Release Date : 2025-01-22
Machine Learning And Modeling Techniques In Financial Data Science written by Chen, Haojun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-22 with Business & Economics categories.
The integration of machine learning and modeling in finance is transforming how data is analyzed, enabling more accurate predictions, risk assessments, and strategic planning. These advanced techniques empower financial professionals to uncover hidden patterns, automate complex processes, and enhance decision-making in volatile markets. As industries increasingly rely on data-driven insights, the adoption of these tools contributes to greater efficiency, reduced uncertainty, and competitive advantage. This technological shift not only drives innovation within financial sectors but also supports broader economic stability and growth by improving forecasting and mitigating risks. Machine Learning and Modeling Techniques in Financial Data Science provides an updated review and highlights recent theoretical advances and breakthroughs in professional practices within financial data science, exploring the strategic roles of machine learning and modeling techniques across various domains in finance. It offers a comprehensive collection that brings together a wealth of knowledge and experience. Covering topics such as algorithmic trading, financial technology (FinTech), and natural language processing (NLP), this book is an excellent resource for business professionals, leaders, policymakers, researchers, academicians, and more.
Strategic Blueprints For Ai Driven Marketing In The Digital Era
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Strategic Blueprints For Ai Driven Marketing In The Digital Era written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Leveraging Ai For Effective Digital Relationship Marketing
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Leveraging Ai For Effective Digital Relationship Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Ai Marketing And Ethical Considerations In Consumer Engagement
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-05-07
Ai Marketing And Ethical Considerations In Consumer Engagement written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-07 with Business & Economics categories.
As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.
Data Engineering For Data Driven Marketing
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Author : Balamurugan Baluswamy
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-03-10
Data Engineering For Data Driven Marketing written by Balamurugan Baluswamy and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-10 with Business & Economics categories.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources.
Ai Impacts On Branded Entertainment And Advertising
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Author : Miguélez-Juan, Blanca
language : en
Publisher: IGI Global
Release Date : 2025-05-01
Ai Impacts On Branded Entertainment And Advertising written by Miguélez-Juan, Blanca and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-01 with Business & Economics categories.
Connecting with the public, especially the younger generations, is challenging for brands and agencies unless they leverage new communication technologies to create engagement and foster more critical and active audiences. Consumers, often overwhelmed by messages and products, no longer need to avoid intrusive advertising. Instead, in this new advertising paradigm, they seek out brands and their advertisements to form a positive emotional connection. This intimate bond benefits both the brand and the consumer, acting as a loudspeaker for the brand's values and message. In this context, creativity and professional creatives are reaffirmed as the key differentiators for modern advertising agencies. These agencies need well-trained professionals who are not afraid to use new communication methods, including entertainment and emerging technologies like AI, which, despite being unregulated, are here to stay. AI Impacts on Branded Entertainment and Advertising explores the scientific foundations on the use of AI and branded content, understanding it as an essential tandem for the understanding of the advertising (and social) reality. Covering topics such as non-conventional media, influencer marketing, and avatar, this book is an excellent resource for marketing directors, brand creators, communication professionals, computer developers, corporate professionals, researchers, scholars, professionals, academicians, and more.