Ai Driven Marketing Research And Data Analytics
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Ai Driven Marketing Research And Data Analytics
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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22
Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.
The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.
Big Data And Ai Driven Marketing Analytics
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Author : Jeen Su Lim
language : en
Publisher:
Release Date : 2020-04-10
Big Data And Ai Driven Marketing Analytics written by Jeen Su Lim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-10 with categories.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Ai Driven Intelligent Models For Business Excellence
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Author : Nagaraj, Samala
language : en
Publisher: IGI Global
Release Date : 2022-08-12
Ai Driven Intelligent Models For Business Excellence written by Nagaraj, Samala and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-12 with Computers categories.
As digital technology continues to revolutionize the world, businesses are also evolving by adopting digital technologies such as artificial intelligence, digital marketing, and analytical methods into their daily practices. Due to this growing adoption, further study on the potential solutions modern technology provides to businesses is required to successfully apply it across industries. AI-Driven Intelligent Models for Business Excellence explores various artificial intelligence models and methods for business applications and considers algorithmic approaches for business excellence across numerous fields and applications. Covering topics such as business analysis, deep learning, machine learning, and analytical methods, this reference work is ideal for managers, business owners, computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Data Driven Marketing With Artificial Intelligence
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Author : Martin Wass
language : en
Publisher:
Release Date : 2018-06-06
Data Driven Marketing With Artificial Intelligence written by Martin Wass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-06 with categories.
The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind. Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. After reading this book, you will understand these key topics: * The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them * The latest AI-based software tools and what they can do for marketers today * Using big data, predictive analytics, and machine learning in marketing * How to develop and implement your own custom AI software * The risks AI hold for your job or business * How new technologies, beyond AI, will disrupt marketing even further * The legal and ethical aspects of using artificial intelligence systems Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other. In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution--while the rest play catch up. Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Handbook Of Research On Applied Data Science And Artificial Intelligence In Business And Industry written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Computers categories.
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Ai And Data Analytics Applications In Organizational Management
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Author : Merlo, Tereza Raquel
language : en
Publisher: IGI Global
Release Date : 2024-02-07
Ai And Data Analytics Applications In Organizational Management written by Merlo, Tereza Raquel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-07 with Business & Economics categories.
Within information sciences and organizational management, a pressing challenge emerges; How can we harness the transformative power of artificial intelligence (AI) and data analytics? As industries grapple with a deluge of data and the imperative to make informed decisions swiftly, the gap between data collection and actionable insights widens. Professionals in various sectors are in a race to unlock AI's full potential to drive operational efficiency, enhance decision-making, and gain a competitive edge. However, navigating this intricate terrain, laden with ethical considerations and interdisciplinary complexity, has proven to be a formidable undertaking. AI and Data Analytics Applications in Organizational Management, combines rigorous scholarship with practicality. It traverses the spectrum from theoretical foundations to real-world applications, making it indispensable for those seeking to implement AI-driven data analytics in their organizations. Moreover, it delves into the ethical and societal dimensions of this revolution, ensuring that the journey toward innovation is paved with responsible considerations. For researchers, scholars, and practitioners yearning to unleash the potential of AI in organizational management, this book is the key to not only understanding the landscape but also charting a course toward transformative change.
Machine Learning And Modeling Techniques In Financial Data Science
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Author : Chen, Haojun
language : en
Publisher: IGI Global
Release Date : 2025-01-22
Machine Learning And Modeling Techniques In Financial Data Science written by Chen, Haojun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-22 with Business & Economics categories.
The integration of machine learning and modeling in finance is transforming how data is analyzed, enabling more accurate predictions, risk assessments, and strategic planning. These advanced techniques empower financial professionals to uncover hidden patterns, automate complex processes, and enhance decision-making in volatile markets. As industries increasingly rely on data-driven insights, the adoption of these tools contributes to greater efficiency, reduced uncertainty, and competitive advantage. This technological shift not only drives innovation within financial sectors but also supports broader economic stability and growth by improving forecasting and mitigating risks. Machine Learning and Modeling Techniques in Financial Data Science provides an updated review and highlights recent theoretical advances and breakthroughs in professional practices within financial data science, exploring the strategic roles of machine learning and modeling techniques across various domains in finance. It offers a comprehensive collection that brings together a wealth of knowledge and experience. Covering topics such as algorithmic trading, financial technology (FinTech), and natural language processing (NLP), this book is an excellent resource for business professionals, leaders, policymakers, researchers, academicians, and more.