Leveraging Ai For Effective Digital Relationship Marketing
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Leveraging Ai For Effective Digital Relationship Marketing
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Author : Santos, José Duarte
language : en
Publisher: IGI Global
Release Date : 2024-10-11
Leveraging Ai For Effective Digital Relationship Marketing written by Santos, José Duarte and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-11 with Business & Economics categories.
Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Ai Innovations For Customer Experience Optimization In The Service Sector
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Author : Aarabe, Mourad
language : en
Publisher: IGI Global
Release Date : 2025-05-08
Ai Innovations For Customer Experience Optimization In The Service Sector written by Aarabe, Mourad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-08 with Business & Economics categories.
The rise of digital technology and the proliferation of customer data have created fertile ground for the application of AI in the services sector. Customers expect personalized, fluid, and proactive experiences in the current era. From chatbots and virtual assistants to predictive personalization and sentiment analysis, AI allows companies to gain deeper insight into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences. AI Innovations for Customer Experience Optimization in the Service Sector addresses the theoretical, methodological, and empirical gaps in the academic and professional literature on using AI innovation solutions to optimize marketing processes and customer experiences. It encourages more rigorous and in-depth research to catalyze innovation and excellence in AI-based customer experience management, particularly in the services sector. Covering topics such as value creation, customer journey mapping effect, and telecommunications, this book is an excellent resource for marketing specialists, customer service managers, strategy manager, consultants, technology specialists, professionals, researchers, scholars, academicians, and more.
Enhancing Public Sector Accountability And Services Through Digital Innovation
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Author : Santos Ferreira, Augusta da Conceição
language : en
Publisher: IGI Global
Release Date : 2025-05-30
Enhancing Public Sector Accountability And Services Through Digital Innovation written by Santos Ferreira, Augusta da Conceição and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-30 with Political Science categories.
Digital innovation reshapes the way governments operate, offering powerful tools to enhance transparency, efficiency, and citizen engagement in the public sector. By leveraging technologies like data analytics, cloud computing, AI, and blockchain, public institutions can streamline service delivery, reduce inefficiencies, and strengthen accountability. These digital advancements improve access to public services while enabling real-time monitoring, open data initiatives, and participatory governance models that empower citizens and build trust. As governments face increasing pressure, digital innovation presents a transformative opportunity to reimagine public administration for a more inclusive, responsive, and accountable future. Enhancing Public Sector Accountability and Services Through Digital Innovation explores the use of technologies and information systems which promote the modernization of the public sector entities. It examines the assessment of their social, economic, and financial impact, and the improvement of accountability, sustainability, and operational performance. This book covers topics such as citizen engagement, policymaking, and service delivery, and is a useful resource for policymakers, business owners, government officials, academicians, researchers, and data scientists.
Strategic Brand Management In The Age Of Ai And Disruption
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-02-11
Strategic Brand Management In The Age Of Ai And Disruption written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-11 with Business & Economics categories.
In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.
Maximizing Destination Marketing Strategies In The Digital Era
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Author : Soliman, Mohammad
language : en
Publisher: IGI Global
Release Date : 2025-06-24
Maximizing Destination Marketing Strategies In The Digital Era written by Soliman, Mohammad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-24 with Business & Economics categories.
The rapid advancement of technology has transformed how destinations market themselves, making digital strategies essential for attracting and engaging modern travelers. Leveraging tools like social media, data analytics, and virtual reality can create more personalized and immersive experiences that drive tourism and economic development. Understanding and adapting to these digital trends is crucial for destinations seeking to remain competitive in a globalized, tech-savvy world. Effective digital marketing not only enhances visitor satisfaction but also supports sustainable growth and innovation within the tourism industry. Maximizing Destination Marketing Strategies in the Digital Era provides an in-depth analysis of the challenges and opportunities faced by destinations in today’s digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns. From optimizing websites and social media presence to utilizing data analytics and virtual reality, the book equips readers with the knowledge and skills needed to stay ahead of the competitive tourism industry. Covering topics such as artificial intelligence (AI), digital storytelling, and virtual influencers, this book is an excellent resource for marketing managers, destination marketers, policymakers, government officials, academicians, researchers, and more.
Navigating The Self Service Revolution With Smart Machines
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Author : Verma, Balraj
language : en
Publisher: IGI Global
Release Date : 2025-07-03
Navigating The Self Service Revolution With Smart Machines written by Verma, Balraj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-03 with Business & Economics categories.
The rise of smart machines transforms service interactions in various sectors, ushering in the self-service revolution. From AI-powered kiosks in airports to automated checkouts in retail and intelligent virtual assistants in banking, these technologies redefine convenience, efficiency, and customer expectations. As businesses adopt self-service solutions, the challenge lies in implementing the right technologies and ensuring they enhance the user experience. Navigating this revolution requires a careful balance between automation and human-centered design, where smart machines serve as tools to empower human interaction. Navigating the Self-Service Revolution With Smart Machines explores self-service technology as a transformative force in the retail landscape, scrutinizing its complexities, dualities, and far-reaching implications across diverse environments. It delves into the multifaceted nature of self-service technology, examining how its rise reshapes customer experiences, operational efficiencies, and business models in urban centers while contrasting these developments with the challenges in rural areas. This book covers topics such as machine learning, automation, consumer behavior, and is a useful resource for business owners, computer engineers, academicians, researchers, and data scientists.
Open Innovation Strategies For Effective Competitive Advantage
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Author : Martínez-Falcó, Javier
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Open Innovation Strategies For Effective Competitive Advantage written by Martínez-Falcó, Javier and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
As the global marketplace continues to evolve, traditional innovation models are being replaced by more collaborative and inclusive approaches that allow businesses to stay competitive. Open innovation, which integrates both internal and external ideas, has become a critical strategy for driving performance, improving efficiency, and sustaining long-term growth. By embracing partnerships and knowledge sharing, organizations can access diverse perspectives and resources, fostering innovation in ways that were not possible with closed systems. This shift in innovation strategies is helping companies adapt to rapid changes and navigate challenges in an increasingly interconnected world. Open Innovation Strategies for Effective Competitive Advantage provides a thorough examination of open innovation strategies and their impact on competitive advantage across various industries. It bridges the gap between theory and practice by offering insights into the successful implementation of open innovation in different organizational contexts. Covering topics such as collaborative innovation networks, digital transformation, and knowledge sharing, this book is an excellence resource for scholars, researchers, students, industry professionals, business strategists, policy makers, and more.
Impacts Of Ai Generated Content On Brand Reputation
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Author : Hussain, Zahid
language : en
Publisher: IGI Global
Release Date : 2025-06-13
Impacts Of Ai Generated Content On Brand Reputation written by Hussain, Zahid and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Computers categories.
As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
Machine Learning And Robotics In Urban Planning And Management
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Author : Ravesangar, Kamalesh
language : en
Publisher: IGI Global
Release Date : 2025-02-27
Machine Learning And Robotics In Urban Planning And Management written by Ravesangar, Kamalesh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-27 with Political Science categories.
The integration of advanced technologies has led to drastic changes in the field of urban planning and management. When using large amounts of data from numerous sources, machine learning models can mimic past scenarios which predict future events. Urban planners use these predictions when making infrastructure or administrative decisions geared towards a highly efficient and sustainable urban environment. Machine learning algorithms can reduce the wait times at intersections, stop-and-go traffic, and overall congestion by adjusting signal timings on a real-time basis according to live density of vehicles. Conventional bottlenecks are identified and possible route changes proposed to generate improved traffic flow across regions. Further research may continue encouraging urban planning and management innovation. Machine Learning and Robotics in Urban Planning and Management explores the integration of machine learning and robotics technology in urban and regional development. It examines solutions for traffic management, infrastructure improvements, and prediction models using intelligent technology. This book covers topics such as neural networks, smart cities, and transportation systems, and is a useful resource for urban developers, business owners, scientists, civil engineers, academicians, and researchers.