Leveraging Ai Powered Marketing In The Experience Driven Economy
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Leveraging Ai Powered Marketing In The Experience Driven Economy
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-18
Leveraging Ai Powered Marketing In The Experience Driven Economy written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-18 with Business & Economics categories.
Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the principles of the consumer experience economy, businesses can emerge as beacons of innovation and creativity, offering personalized experiences over simple goods or services. Leveraging AI-Powered Marketing in the Experience-Driven Economy explores the disruptive potential of AI in marketing and its groundbreaking impact on immersive and meaningful consumer experiences. The strategic frameworks and best practices needed to demystify AI's leading-edge prowess and drive innovation across the entire experience cycle offer a roadmap to current marketing professionals. Covering topics such as in-store experiences, neuromarketing, and online visibility, this book is an excellent resource for marketing professionals, social media managers, economists, business owners, researchers, academicians, and more.
Ai Smart Enabled Architecture And Infrastructure For Higher Education
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Author : van Wyk, Micheal M.
language : en
Publisher: IGI Global
Release Date : 2025-07-03
Ai Smart Enabled Architecture And Infrastructure For Higher Education written by van Wyk, Micheal M. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-03 with Computers categories.
Artificial intelligence (AI) transforms the landscape of higher education, creating smart-enabled architecture and infrastructure that redefines how campuses operate and evolve. By integrating AI technologies into the physical and digital frameworks of universities, institutions can create more adaptive, efficient, and student-centered environments. From intelligent energy management systems and predictive maintenance in campus buildings to AI-powered learning platforms and data-driven administrative tools, it enhances both operational performance and academic delivery. As higher education faces growing demands for innovation, sustainability, and personalized experiences, AI-enabled architecture and infrastructure may shape future campuses. AI Smart-Enabled Architecture and Infrastructure for Higher Education explores the integration of intelligent technologies into higher education organizations. It explores how AI and machine learning can provide tools to reduce digital divides and address issues of educational disparity through inclusion and equity. This book covers topics such as education infrastructure, sustainability, and digital technology, and is a useful resource for computer engineers, business owners, educators, academicians, researchers, and scientists.
Strategic Blueprints For Ai Driven Marketing In The Digital Era
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Author : Dulloo, Rhytheema
language : en
Publisher: IGI Global
Release Date : 2025-04-30
Strategic Blueprints For Ai Driven Marketing In The Digital Era written by Dulloo, Rhytheema and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.
Innovation And The Sharing Economy
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Author : Pawan Kumar
language : en
Publisher: Taylor & Francis
Release Date : 2025-07-11
Innovation And The Sharing Economy written by Pawan Kumar and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-11 with Business & Economics categories.
This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability. Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book include a deep dive into the theoretical foundations of AI, the sharing economy, and gig economy, complemented by practical case studies illustrating their real-world applications. Readers will gain valuable insights into how these economic models influence labour markets, technological advancements, governance frameworks, and societal well-being. By examining the opportunities and challenges presented by the sharing and gig economies, this book equips readers with the knowledge to navigate and shape the evolving landscape of work. This edited collection caters to a diverse audience, including academics, technologists, policymakers, students across various disciplines, and professionals interested in the future of work and economic development. Its interdisciplinary approach makes it an invaluable resource for those seeking a deeper understanding of the complexities surrounding AI, the sharing economy, and the gig economy. Whether you're a researcher, entrepreneur, or policymaker, this book provides essential insights into the transformative forces shaping the global economy.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
The Future Of Fun Building Ai Powered Gaming Platforms At Global Scale 2025
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Author : Author:1- Prem Nishanth Kothandaraman, Author:2-Dr. Arun Prakash Agarwal
language : en
Publisher: RAVEENA PRAKASHAN OPC PVT LTD
Release Date :
The Future Of Fun Building Ai Powered Gaming Platforms At Global Scale 2025 written by Author:1- Prem Nishanth Kothandaraman, Author:2-Dr. Arun Prakash Agarwal and has been published by RAVEENA PRAKASHAN OPC PVT LTD this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE The world of gaming has undergone a profound transformation over the past few decades, evolving from a niche form of entertainment into a global cultural phenomenon. From the early days of arcade games to the expansive multiplayer online worlds of today, gaming has not only revolutionized entertainment but has become a powerful medium for social interaction, creativity, and competition. As we move further into the 21st century, technology continues to push the boundaries of what is possible in gaming, and one of the most exciting frontiers is the integration of Artificial Intelligence (AI). The convergence of AI and gaming has the potential to redefine the industry, opening up new possibilities for gameplay, game design, and player experiences on a scale never before imagined. This book, The Future of Fun: Building AI-Powered Gaming Platforms at Global Scale, explores the rapidly advancing role of AI in the gaming industry and how it is shaping the future of interactive entertainment. As gaming platforms expand to meet the growing demands of a global audience, the potential of AI to enhance every aspect of the gaming experience—from dynamic storytelling and personalized gameplay to sophisticated non-player characters (NPCs) and intelligent game environments—is immense. We are on the cusp of a new era where AI not only supports the technical backend of games but also drives the creativity and innovation that will define the next generation of gaming experiences. Throughout this book, we delve into the innovative technologies that are enabling AI-powered gaming platforms to scale globally. AI is already being leveraged to create immersive, adaptive, and more responsive gaming environments that learn from player behaviors and preferences, offering highly personalized experiences. Whether through procedural content generation, advanced machine learning algorithms, or intelligent game design, AI provides opportunities for developers to create more complex and engaging game worlds that feel alive, ever-evolving, and deeply interactive. We will explore how these advancements are making games more intelligent and intuitive, with the potential to revolutionize the way players experience and interact with games. Moreover, the book examines the opportunities and challenges associated with building AI-powered gaming platforms at a global scale. As the gaming industry expands across borders, it is crucial to address the scalability and localization challenges posed by diverse markets, languages, and cultural contexts. The integration of AI in global gaming platforms must be designed to seamlessly operate across multiple regions, ensuring that AI-driven features such as in-game content generation, player interactions, and matchmaking can scale effectively while providing consistent and engaging experience for users worldwide. We also discuss the ethical implications and social responsibilities that come with building AI-driven gaming ecosystems. As AI becomes more deeply embedded in gaming platforms, it is essential to consider the ethical concerns related to data privacy, algorithmic transparency, and the potential for bias in AI models. This book encourages a thoughtful and responsible approach to AI development in gaming, emphasizing the importance of creating inclusive, fair, and enjoyable experiences for players of all backgrounds. The Future of Fun is intended for a wide audience, including game developers, AI researchers, industry professionals, and gaming enthusiasts. It provides a comprehensive overview of the current trends, challenges, and opportunities in AI-powered gaming, while also offering a forward-looking perspective on where the industry is heading. Whether you are a seasoned game developer looking to incorporate AI into your projects or simply a fan eager to understand the technological innovations shaping the games of tomorrow, this book offers valuable insights into the exciting intersection of gaming and AI. As we move into this new era of gaming, one thing is certain: AI powers the future of fun. Authors
Ai Powered Economy
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Author : Hebooks
language : en
Publisher: Hebooks
Release Date :
Ai Powered Economy written by Hebooks and has been published by Hebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
"AI-Powered Economy: How Artificial Intelligence Will Revolutionize The Economy" provides a compelling and insightful exploration of the transformative impact of artificial intelligence (AI) on the economic landscape. Delving into the potential applications of AI in finance, investment, banking, business operations, and corporate strategies, this book paints a vivid picture of a future where AI revolutionizes how we approach economic activities. Offering a balanced analysis of the challenges and opportunities presented by AI integration, it serves as an essential guide for those keen to understand the imminent shifts and leverage the potential of AI in shaping the economic future.
The Influence Economy
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Author : Tarun Jindal
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
The Influence Economy written by Tarun Jindal and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"The Influence Economy" is a comprehensive exploration of the rapidly evolving landscape of digital influence. In today's interconnected world, influence has become a powerful currency, shaping consumer behavior, brand strategies, and online communities. We delve into the multifaceted ecosystem of influencers, brands, and consumers that drive the modern economy. Through cutting-edge research, real-world case studies, and expert insights, we examine the various facets of the influence economy. From micro-influencers to macro-influencers, and from sponsored content to affiliate marketing, this book explores how influence permeates every aspect of our digital lives. Authenticity, trust, and engagement are at the heart of the influence economy, and we provide a roadmap for navigating its complexities. Empowering brands and influencers to harness the power of influence, we help drive meaningful connections and achieve tangible results. Covering topics such as influencer marketing strategies, ethical considerations, and the future of digital influence, "The Influence Economy" offers practical insights and actionable advice. Whether you're a brand looking to leverage the power of influencers, an influencer seeking to build your personal brand, or a marketer aiming to stay ahead of the curve, this book provides the tools, strategies, and inspiration you need to succeed.
Marketing Intelligence Part B
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Author : Mudita Sinha
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-05
Marketing Intelligence Part B written by Mudita Sinha and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Business & Economics categories.
In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.
The Ai Marketing Canvas
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Author : Raj Venkatesan
language : en
Publisher: Stanford University Press
Release Date : 2021-05-18
The Ai Marketing Canvas written by Raj Venkatesan and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.