New Trends In Marketing And Consumer Science
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New Trends In Marketing And Consumer Science
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Author : Tarnanidis, Theodore K.
language : en
Publisher: IGI Global
Release Date : 2024-05-17
New Trends In Marketing And Consumer Science written by Tarnanidis, Theodore K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-17 with Business & Economics categories.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
New Trends In Marketing And Consumer Science
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Author : Theodore K. Tarnanidis
language : en
Publisher:
Release Date : 2024
New Trends In Marketing And Consumer Science written by Theodore K. Tarnanidis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024 with Consumers categories.
"This book examines the various emerging trends that marketers are facing, including shifting customer expectations and fragmented media landscapes, as well as the challenge of transforming large amounts of data into actionable knowledge, like the continuous advancement of technology together with different socioeconomic and geopolitical changes. This book presents a collection of researches that discuss and emphasize how the advances in technology expanded the service economy and improved further customer relationships"--
Trends And Innovations In Marketing Information Systems
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Author : Tsiakis, Theodosios
language : en
Publisher: IGI Global
Release Date : 2015-10-21
Trends And Innovations In Marketing Information Systems written by Tsiakis, Theodosios and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-21 with Business & Economics categories.
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-13
Multiple Criteria Decision Making Mcdm Techniques And Statistics In Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-13 with Business & Economics categories.
Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can now be used to conduct MCDM analyses on a variety of marketing problems, including new product introduction and pricing, using multiple data sources. Businesses can make more informed, strategic, and effective decisions by using MCDM methods and statistical analysis in marketing. By using these tools, marketers can improve market performance and competitive advantage by optimizing product development, pricing strategies, market segmentation, and campaign effectiveness. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing explores the effects of MCDM techniques on marketing practices. It covers a wide range of statistics and research to examine MCDM in shaping modern consumer science. This book covers topics such as management science, product development, and consumer behavior, and is a useful resource for marketers, business owners, data scientists, academicians, and researchers.
Sustainable Practices In The Fashion And Retail Industry
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-03-07
Sustainable Practices In The Fashion And Retail Industry written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.
Metaverse And Sustainability Business Resilience Towards Sustainable Development Goals
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Author : Walter Leal Filho
language : en
Publisher: Springer Nature
Release Date : 2025-07-03
Metaverse And Sustainability Business Resilience Towards Sustainable Development Goals written by Walter Leal Filho and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-03 with Science categories.
In an era defined by rapid technological advancement and growing concerns over environmental sustainability, the intersection of the Metaverse and sustainable development presents both remarkable opportunities and formidable challenges. This book, "Metaverse and Sustainability: Business Resilience towards the Sustainable Development Goals", aims to explore this dynamic relationship and provide readers with insights into how businesses can leverage the Metaverse to not only thrive but also contribute positively towards the Sustainable Development Goals (SDGs). As the concept of the Metaverse evolves, it offers a digital realm where immersive experiences can reshape our interactions, economies, and even our perceptions of sustainability. It opens the door for innovative solutions that can transform traditional business models, making them more efficient, inclusive, and environmentally friendly. By harnessing the potential of virtual environments, organisations can engage stakeholders, reduce their carbon footprint, and promote sustainable practices in unprecedented ways. This book is structured to guide readers through the fundamental concepts of the Metaverse, its implications for various industries, and strategies that businesses can adopt to build resilience in face of sustainability challenges. Each chapter combines theoretical foundations with practical applications, case studies, and insights from industry leaders who are already paving the way towards a more sustainable future. As the world embarks on this journey through the synergy of the Metaverse and sustainability, this book show emerging technologies can serve as catalysts for positive change.
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-04-17
Cultural Sensitivity Cross Border Logistics And E Commerce In Global Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-17 with Business & Economics categories.
In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more.
Cross Border Regions Cooperation And Implications For Organizations
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Author : Sousa, Bruno Barbosa
language : en
Publisher: IGI Global
Release Date : 2025-06-04
Cross Border Regions Cooperation And Implications For Organizations written by Sousa, Bruno Barbosa and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-04 with Business & Economics categories.
Strategic place marketing that uses natural resources and local assets to increase an organization’s regional competitiveness has significant influence on not only the organization’s economic growth but also its social and ecological aspects. By integrating cross-border regions and place marketing into territorial strategies, more collaborative relationships may be built with tourists, residents, and stakeholders. These strategic partnerships may, as a result, contribute to community engagement, territorial resilience, and sustainability. Furthermore, by broadening the breadth of place marketing and contiguous territorial spaces, the concepts become more interdisciplinary, having implications for other fields as well. Cross-Border Regions Cooperation and Implications for Organizations explores the evolution and trends of cross-border regions cooperation. Additionally, it discusses the implications for the future of organizations and customer relationship management. Covering topics such as experiential marketing, international volunteering, and shadow destinations, this book is an excellent resource for marketers, stakeholders, professionals, researchers, scholars, academicians, and more.
Consumer Led Food Product Development
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Author : Hal MacFie
language : en
Publisher: Elsevier
Release Date : 2007-06-30
Consumer Led Food Product Development written by Hal MacFie and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-30 with Technology & Engineering categories.
Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes