Nextgen Digital Marketing In The Age Of Ai

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Nextgen Digital Marketing In The Age Of Ai

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Author : Hutson, James
language : en
Publisher: IGI Global
Release Date : 2025-06-25

Nextgen Digital Marketing In The Age Of Ai written by Hutson, James and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.

In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.

Next Gen Marketing

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Author : Dr. Lalitha P S.
language : en
Publisher: Authors Click Publishing
Release Date : 2025-05-05

Next Gen Marketing written by Dr. Lalitha P S. and has been published by Authors Click Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Business & Economics categories.

Next-Gen Marketing – AI, Digital Transformation and the Future of Consumer Engagement explores the revolutionary impact of artificial intelligence and digital technologies on modern marketing practices. As businesses navigate a rapidly evolving digital landscape, this book serves as a comprehensive guide for understanding how AI is reshaping consumer behavior, marketing strategies, and brand engagement. Through real-world examples, industry insights, and cutting-edge research, the book delves into how companies are leveraging AI tools like machine learning, predictive analytics, chatbots, and personalized algorithms to create meaningful and data-driven interactions with consumers. It highlights the importance of digital transformation in not only optimizing operations but also in fostering innovation and customer loyalty. From AI-powered customer journeys to the ethical implications of automation, this book provides readers—be they students, professionals, or entrepreneurs—with a roadmap to navigate the future of marketing. It also examines the role of big data, omnichannel strategies, and the rise of immersive technologies such as AR/VR in transforming traditional marketing paradigms.

Next Gen Digital Marketing Transforming Customer Experience In The Digital Era

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Author : Prof. Reeta Kumari
language : en
Publisher: Chyren Publication
Release Date : 2025-04-28

Next Gen Digital Marketing Transforming Customer Experience In The Digital Era written by Prof. Reeta Kumari and has been published by Chyren Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-28 with Antiques & Collectibles categories.

Digital Dynamo Unleashing The Power Of Next Gen Marketing

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Author : Md Nazmul Hasan
language : en
Publisher: Ocleno
Release Date : 2023-11-14

Digital Dynamo Unleashing The Power Of Next Gen Marketing written by Md Nazmul Hasan and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.

Embark on a journey through the dynamic terrain of digital marketing with 'Digital Dynamo: Unleashing the Power of Next-Gen Marketing.' This comprehensive guide navigates the evolution of the internet, unveils the art of crafting an influential online presence, and delves into the transformative realm of data-driven decision-making. From the future landscape of AI and augmented reality to the nuances of e-commerce and ethical considerations, this book empowers marketers with the knowledge to thrive in an ever-changing digital landscape. Whether you're a novice or a seasoned professional, 'Digital Dynamo' is your passport to mastering the intricacies of modern marketing.

Democracy And Democratization In The Age Of Ai

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Author : Wongmahesak, Kittisak
language : en
Publisher: IGI Global
Release Date : 2025-02-21

Democracy And Democratization In The Age Of Ai written by Wongmahesak, Kittisak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-21 with Political Science categories.

The interplay between democracy and democratization has grown increasingly complex in the age of rapid technological advancements, particularly with the rise of artificial intelligence (AI). As governments worldwide navigate the challenges of governance, the integration of AI presents both opportunities and risks for democratic principles, including transparency, accountability, and public trust. Understanding how AI shapes democratic processes and contributes to or undermines democratization is critical for predicting future political trends and ensuring technology is harnessed to strengthen, rather than weaken, democratic systems. Democracy and Democratization in the Age of AI examines the evolving relationship between democracy and democratization in the context of rapid advancements in AI. It explores how AI impacts governance, electoral processes, and citizen engagement, offering insights into the challenges and opportunities of fostering democratic principles in the digital age. Covering topics such as electoral integrity, public trust, and multimodal detection systems, this book is an excellent resource for policymakers, politicians, government officials, computer scientists, professionals, researchers, scholars, academicians, and more.

Computational Intelligence For Modern Business Systems

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Author : Sandeep Kautish
language : en
Publisher: Springer Nature
Release Date : 2023-11-03

Computational Intelligence For Modern Business Systems written by Sandeep Kautish and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-03 with Technology & Engineering categories.

This book covers the applications of computational intelligence techniques in business systems and advocates how these techniques are useful in modern business operations. The book redefines the computational intelligence foundations, the three pillars - neural networks, evolutionary computation, and fuzzy systems. It also discusses emerging areas such as swarm intelligence, artificial immune systems (AIS), support vector machines, rough sets, and chaotic systems. The other areas have also been demystified in the book to strengthen the range of computational intelligence techniques such as expert systems, knowledge-based systems, and genetic algorithms. Therefore, this book will redefine the role of computational intelligence techniques in modern business system operations such as marketing, finance & accounts, operations, personnel management, supply chain management, and logistics. Besides, this book guides the readers through using them to model, discover, and interpret new patterns that cannot be found through statistical methods alone in various business system operations. This book reveals how computational intelligence can inform the design and integration of services, architecture, brand identity, and product portfolio across the entire enterprise. The book will provide insights into research gaps, open challenges, and unsolved computational intelligence problems. The book will act as a premier reference and instant material for all the users who are contributing/practicing the adaptation of computational intelligence modern techniques in business systems.

Ai Driven Marketing Research And Data Analytics

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Author : Masengu, Reason
language : en
Publisher: IGI Global
Release Date : 2024-04-22

Ai Driven Marketing Research And Data Analytics written by Masengu, Reason and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-22 with Business & Economics categories.

The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

International Conference On Next Gen Business Management And E Commerce Revolution Icnbmer 2025

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Author : Dr.J.Saradha
language : en
Publisher: SK Research Group of Companies
Release Date : 2025-03-21

International Conference On Next Gen Business Management And E Commerce Revolution Icnbmer 2025 written by Dr.J.Saradha and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Business & Economics categories.

Editors: Dr.J.Saradha Assistant Professor & Head, Department of Business Administration, SRM Institute of Science and Technology (Deemed to be University) Tiruchirappalli, Tamil Nadu, India. Dr.M.Suresh Assistant Professor, Department of Business Administration, SRM Institute of Science and Technology (Deemed to be University) Tiruchirappalli, Tamil Nadu, India. Published by: SK Research Group of Companies, Madurai 625003, Tamil Nadu, India. Edition Details (I,II,III etc): I Copyright © SK Research Group of Companies, Madurai 625003, Tamil Nadu, India.

Metaverse Driven Intelligent Information Systems

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Author : Sandeep Kautish
language : en
Publisher: Springer Nature
Release Date : 2024-11-29

Metaverse Driven Intelligent Information Systems written by Sandeep Kautish and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-29 with Computers categories.

The Metaverse has revolutionized the landscape of designing and implementing modern information systems by introducing a new dimension of connectivity and interaction. Information systems, traditionally confined to desktop applications and web platforms, have now expanded into immersive virtual spaces, blurring the lines between the physical and digital worlds. This shift has led to the integration of real-time data sharing, collaboration, and communication within the Metaverse, enhancing user experiences and data accessibility. Metaverse driven Intelligent Information Systems embodies knowledge based behavior which enables them to act intelligently and interact with end users & other systems in the process of solving variety of problems i.e. classification, retrieval, discovery and manipulation of hidden patterns and useful insights of data which leads to decision making process. IIS also deals with fetching, classifying, retrieving, and storing multimedia data for creating intelligent visual user interfaces for enhanced user experiences. This book presents fresh ideas and latest advances in the field of Intelligent Information Systems powered by Metaverse and related applications in the different areas i.e. optimization of complex systems, medical diagnosis, robotics and automation, and time series predictions. The proposed book is intended for readers i.e. researchers and professors in the field of computer science working on various new directions and aspects of intelligent information systems and machine intelligence. Distinguished Features of the proposed book – State-of-art documentation of Metaverse driven Intelligent Information Systems and their applications right from beginner level to advanced level. Excellent reference material for academic scientists, researcher and research scholars working in modern information systems domain. This book will showcase the recent innovations, trends, and concerns as well as applied challenges encountered and solutions adopted in the fields of Metaverse and Information Systems design and development.

Algorithmic Harm

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Author : CASS R. SUNSTEIN
language : en
Publisher: Oxford University Press
Release Date : 2025

Algorithmic Harm written by CASS R. SUNSTEIN and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with categories.