Digital Dynamo Unleashing The Power Of Next Gen Marketing
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Digital Dynamo Unleashing The Power Of Next Gen Marketing
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Author : Md Nazmul Hasan
language : en
Publisher: Ocleno
Release Date : 2023-11-14
Digital Dynamo Unleashing The Power Of Next Gen Marketing written by Md Nazmul Hasan and has been published by Ocleno this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Embark on a journey through the dynamic terrain of digital marketing with 'Digital Dynamo: Unleashing the Power of Next-Gen Marketing.' This comprehensive guide navigates the evolution of the internet, unveils the art of crafting an influential online presence, and delves into the transformative realm of data-driven decision-making. From the future landscape of AI and augmented reality to the nuances of e-commerce and ethical considerations, this book empowers marketers with the knowledge to thrive in an ever-changing digital landscape. Whether you're a novice or a seasoned professional, 'Digital Dynamo' is your passport to mastering the intricacies of modern marketing.
The Next Digital Decade
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Author : Berin Szoka
language : en
Publisher: TechFreedom
Release Date : 2011-06-10
The Next Digital Decade written by Berin Szoka and has been published by TechFreedom this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-10 with Computers categories.
Uberworked And Underpaid
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Author : Trebor Scholz
language : en
Publisher: John Wiley & Sons
Release Date : 2017-05-23
Uberworked And Underpaid written by Trebor Scholz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-23 with Social Science categories.
This book is about the rise of digital labor. Companies like Uber and Amazon Mechanical Turk promise autonomy, choice, and flexibility. One of network culture's toughest critics, Trebor Scholz chronicles the work of workers in the "sharing economy," and the free labor on sites like Facebook, to take these myths apart. In this rich, accessible, and provocative book, Scholz exposes the uncaring reality of contingent digital work, which is thriving at the expense of employment and worker rights. The book is meant to inspire readers to join the growing number of worker-owned "platform cooperatives," rethink unions, and build a better future of work. A call to action, loud and clear, Uberworked and Underpaid shows that it is time to stop wage theft and "crowd fleecing," rethink wealth distribution, and address the urgent question of how digital labor should be regulated and how workers from Berlin, Barcelona, Seattle, and São Paulo can act in solidarity to defend their rights.
E Business 2 0
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Author : Ravi Kalakota
language : en
Publisher: Addison-Wesley Professional
Release Date : 2001
E Business 2 0 written by Ravi Kalakota and has been published by Addison-Wesley Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
When China Rules The World
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Author : Martin Jacques
language : en
Publisher: Penguin
Release Date : 2009-11-12
When China Rules The World written by Martin Jacques and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-12 with History categories.
Greatly revised and expanded, with a new afterword, this update to Martin Jacques’s global bestseller is an essential guide to understanding a world increasingly shaped by Chinese power Soon, China will rule the world. But in doing so, it will not become more Western. Since the first publication of When China Rules the World, the landscape of world power has shifted dramatically. In the three years since the first edition was published, When China Rules the World has proved to be a remarkably prescient book, transforming the nature of the debate on China. Now, in this greatly expanded and fully updated edition, boasting nearly 300 pages of new material, and backed up by the latest statistical data, Martin Jacques renews his assault on conventional thinking about China’s ascendancy, showing how its impact will be as much political and cultural as economic, changing the world as we know it. First published in 2009 to widespread critical acclaim - and controversy - When China Rules the World: The End of the Western World and the Birth of a New Global Order has sold a quarter of a million copies, been translated into eleven languages, nominated for two major literary awards, and is the subject of an immensely popular TED talk.
Wikinomics
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Author : Don Tapscott
language : en
Publisher: Penguin
Release Date : 2008-04-17
Wikinomics written by Don Tapscott and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-17 with Business & Economics categories.
The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
Nation Branding
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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2015-08-27
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
The Marketing Code
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Author : Stephen Brown
language : en
Publisher: Cyan Books
Release Date : 2008
The Marketing Code written by Stephen Brown and has been published by Cyan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
The Five Continents Of Theatre
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Author : Eugenio Barba
language : en
Publisher: BRILL
Release Date : 2019-02-11
The Five Continents Of Theatre written by Eugenio Barba and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-11 with Drama categories.
The Five Continents of Theatre undertakes the exploration of the material culture of the actor, which involves the actors’ pragmatic relations and technical functionality, their behaviour, the norms and conventions that interact with those of the audience and the society in which actors and spectators equally take part. The material culture of the actor is organised around body-mind techniques (see A Dictionary of Theatre Anthropology by the same authors) and auxiliary techniques whose variety concern: ■ the diverse circumstances that generate theatre performances: festive or civil occasions, celebrations of power, popular feasts such as carnival, calendar recurrences such as New Year, spring and summer festivals; ■ the financial and organisational aspects: costs, contracts, salaries, impresarios, tickets, subscriptions, tours; ■ the information to be provided to the public: announcements, posters, advertising, parades; ■ the spaces for the performance and those for the spectators: performing spaces in every possible sense of the term; ■ sets, lighting, sound, makeup, costumes, props; ■ the relations established between actor and spectator; ■ the means of transport adopted by actors and even by spectators. Auxiliary techniques repeat themselves not only throughout different historical periods, but also across all theatrical traditions. Interacting dialectically in the stratification of practices, they respond to basic needs that are common to all traditions when a performance has to be created and staged. A comparative overview of auxiliary techniques shows that the material culture of the actor, with its diverse processes, forms and styles, stems from the way in which actors respond to those same practical needs. The authors’ research for this aspect of theatre anthropology was based on examination of practices, texts and of 1400 images, chosen as exemplars.
Nation Branding
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Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2008
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more usual context of products, services, or companies.