The Marketing Code
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The Marketing Code
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Author : Stephen Brown
language : en
Publisher: Cyan Books
Release Date : 2008
The Marketing Code written by Stephen Brown and has been published by Cyan Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown:[i]The Customer KeyAgents and DealersFail Better![/i]
The Marketing Code
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Author : Stephen Brown
language : en
Publisher: Cyan Communications
Release Date : 2006
The Marketing Code written by Stephen Brown and has been published by Cyan Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
'The Marketing Code' holds a mirror to 'The Da Vinci Code' and - as Paris becomes Belfast and Rome becomes Las Vegas - the dark intrigue of the renaissance morphs into a double-dealing world of commerce where living happily ever after isn't an option.
The Global Code
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Author : Clotaire Rapaille
language : en
Publisher: St. Martin's Press
Release Date : 2015-09-29
The Global Code written by Clotaire Rapaille and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-29 with Business & Economics categories.
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
Introduction To Advertising
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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2021-05-30
Introduction To Advertising written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
Products For Conscious Consumers
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Author : Kemi Ogunyemi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-06
Products For Conscious Consumers written by Kemi Ogunyemi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-06 with Business & Economics categories.
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Implementation Of The World Health Organization Who Code On Infant Formula Marketing Practices
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Author : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade
language : en
Publisher:
Release Date : 1982
Implementation Of The World Health Organization Who Code On Infant Formula Marketing Practices written by United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Economic Policy and Trade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Infant formulas categories.
Food Marketing
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Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade
language : en
Publisher:
Release Date : 2013
Food Marketing written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising and children categories.
Breastfeeding
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Author : Patricia Stuart-Macadam
language : en
Publisher: Routledge
Release Date : 2017-09-29
Breastfeeding written by Patricia Stuart-Macadam and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with Health & Fitness categories.
Breastfeeding is a biocultural phenomenon: not only is it a biological process, but it is also a culturally determined behavior. As such, it has important implications for understanding the past, present, and future condition of our species. In general, scholars have emphasized either the biological or the cultural aspects of breastfeeding, but not both. As biological anthropologists the editors of this volume feel that an evolutionary approach combining both aspects is essential. One of the goals of their book is to incorporate data from diverse fields to present a more holistic view of breastfeeding, through the inclusion of research from a number of different disciplines, including biological and social/cultural anthropology, nutrition, and medicine. The resulting book, presenting the complexity of the issues surrounding very basic decisions about infant nutrition, will fill a void in the existing literature on breastfeeding.
Lactivism
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Author : Courtney Jung
language : en
Publisher: Hachette UK
Release Date : 2015-11-24
Lactivism written by Courtney Jung and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-24 with Social Science categories.
Social scientist and mother Courtney Jung explores the ever-expanding world of breastfeeding advocacy, shining a new light on the diverse communities who compose it, the dubious science behind it, and the pernicious public policies to which it has given rise Is breast really best? Breastfeeding is widely assumed to be the healthiest choice, yet growing evidence suggests that its benefits have been greatly exaggerated. New moms are pressured by doctors, health officials, and friends to avoid the bottle at all costs-often at the expense of their jobs, their pocketbooks, and their well-being. In Lactivism, political scientist Courtney Jung offers the most deeply researched and far-reaching critique of breastfeeding advocacy to date. Drawing on her own experience as a devoted mother who breastfed her two children and her expertise as a social scientist, Jung investigates the benefits of breastfeeding and asks why so many people across the political spectrum are passionately invested in promoting it, even as its health benefits have been persuasively challenged. What emerges is an eye-opening story about class and race in America, the big business of breastfeeding, and the fraught politics of contemporary motherhood.
Reducing The Harm From Alcohol By Regulating Cross Border Alcohol Marketing Advertising And Promotion
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Author :
language : en
Publisher: World Health Organization
Release Date : 2022-05-10
Reducing The Harm From Alcohol By Regulating Cross Border Alcohol Marketing Advertising And Promotion written by and has been published by World Health Organization this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-10 with Law categories.
Of a commissioned paper on the role of product placement and social media influencers in cross-border alcohol marketing, advertising and promotional activities, including targeting young people and adolescents -- Annex IV -- The alcohol industry and corporate social responsibility: marketing functions and cross-border dimensions.