Products For Conscious Consumers
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Products For Conscious Consumers
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Author : Kemi Ogunyemi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-06
Products For Conscious Consumers written by Kemi Ogunyemi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-06 with Business & Economics categories.
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
Products For Conscious Consumers
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Author : Kemi Ogunyemi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-07-06
Products For Conscious Consumers written by Kemi Ogunyemi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-06 with Business & Economics categories.
Products for Conscious Consumers is a guide for academics, students and professionals who want to measure and influence responsible consumer behaviour and attain genuine Green Marketing.
It S Easy Being Green How Conscious Consumers And Ecopreneurs Can Save The World
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Author : Aviva Peltin
language : en
Publisher:
Release Date : 2019-12-02
It S Easy Being Green How Conscious Consumers And Ecopreneurs Can Save The World written by Aviva Peltin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-02 with Science categories.
Immerse yourself in a world where health-conscious and sustainable decisions are simple, and creative business leaders pave the way. You may think that this book is full of facts you really don't want to know. That may be your first reaction when you read about a product or a lifestyle choice that you believed was healthy and sustainable and then find out otherwise. It's Not Easy Being Green shows you that living sustainably and healthfully isn't as complicated as you may think. You'll discover the importance of educating yourself and making changes in your life to protect your health and the health of your family and the planet. Along with extensive advice, this book features exclusive and inspiring interviews with revolutionary ecopreneurs who break the mold and pursue health and sustainability over profits. And profits don't suffer, due to the growing number of consumers waking up and changing their lifestyle choices.After reading this book, you'll be well on your way to shopping, feeling, and thinking better. Soon you'll be glad you know facts you thought you didn't want to know, and as an ecopreneur in this book says, "When you know, you can't unknow."
Conscious And Unconscious Consumer Choice Of Food Products
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Author : Florian Schleicher
language : en
Publisher: GRIN Verlag
Release Date : 2013-12-09
Conscious And Unconscious Consumer Choice Of Food Products written by Florian Schleicher and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-09 with Psychology categories.
Master's Thesis from the year 2013 in the subject Psychology - Work, Business, Organisation, grade: 2,3, Technical University of Munich, language: English, abstract: When going for grocery shopping, some consumers make up their minds about what to buy and write down shopping lists. Others just go into the supermarket and do not really think beforehand about the things they need. Although in both situations, individuals engage in different ways of decision making on the purchase of groceries, when coming home and putting things into the shelve, they positively or negatively assess the things they bought. Whereas in some situations one gets a positive feeling because e.g. s/he purchased all the products on the shopping list. In another situation, a consumer might end up being bored because s/he just bought the groceries which are perceived as useful, and did not listen to his/her inner voice calling for more than just the fulfillment of utilitarian needs. Generally, consumers can consciously do their purchases and decide for products after thinking on it, or can consider a product’s attributes and let their intuition decide. In the interest of the consumer, the question emerges how the consumer decides at best. Does a consumer receive greater satisfaction from consciously elaborating about the products s/he is facing, or is it better not to think consciously when facing product choices? This question is differently assessed by different models on decision making. Whereas some authors (Ajzen, 2011; Bandura, 1986, 1997; Deci & Ryan, 1985; Payne et al., 1993) emphasize consciousness in decision making, there is also a large number of proponents of unconscious thought (Dijksterhuis, 2004, Dijksterhuis et al., 2005, 2006a, 2006b, 2006c, Levine, 1996, Bargh, 2002, and Wilson et al., 1993). Dijksterhuis and Nordgren (2006b, p.96) argue for the superiority of unconscious decision making by mentioning that “...conscious thought is constrained by the low capacity of consciousness”, which results in sub-optimal choices. With regard to food products, this general superiority of unconscious thought is highly questionable. On the one hand, consumers constrain themselves in taking into account only specific products which respect certain criteria, as e.g. with diabetics and food products with less sugar content. On the other hand, food products are also bought because consumers want to confirm their conscience by purchasing e.g. fair-trade products which among other things are associated with a fair payment of farmers.
Sustainable Consumer Behavior
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Author : Gerrit Antonides
language : en
Publisher: MDPI
Release Date : 2018-07-06
Sustainable Consumer Behavior written by Gerrit Antonides and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-06 with Electronic books categories.
This book is a printed edition of the Special Issue "Sustainable Consumer Behavior" that was published in Sustainability
Green Marketing
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Author : Jacquelyn A. Ottman
language : en
Publisher: Booksurge Publishing
Release Date : 2004
Green Marketing written by Jacquelyn A. Ottman and has been published by Booksurge Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Greentailing And Other Revolutions In Retail
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Author : Neil Z. Stern
language : en
Publisher: John Wiley & Sons
Release Date : 2008-11-03
Greentailing And Other Revolutions In Retail written by Neil Z. Stern and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Business & Economics categories.
An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and innovate at rates much faster than traditional competitors, and are forcing competitive responses. The authors explain how any retail store or manufacturer can implement these ideas and raise profits, using case studies from successful greentailers. In addition to greentailing, the book examines five other top retail trends: Demographic Shifts Provide Retail Opportunities Moving Up the Ladder—Growth of Experiential Retailing—How to Drive Sales and Profits Beyond Price Getting Outside the Box—New Ways to Reach the Consumer—The Growth of Non-Store Retailing Selling Services, Not Just products Brands Going Retail—The Battle for Control of the Customer Very much a follow up to their first book, Winning at Retail: Developing a Sustained Model for Retail Success, Greentailing and Other Revolutions in Retail addresses all the latest trends in the retail industry and presents unbeatable advice on quickly responding to changes in customer demographics and competition. Retail is all about the customer, and as customers and their tastes change, this one-of-a-kind resource shows retailers and manufacturers how to keep up and innovate.
Influence Of Health Consciousness And Food Safety Concerns On Consumer Attitudes Towards Organic Food
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Author : Pia Weiler
language : en
Publisher: GRIN Verlag
Release Date : 2015-11-04
Influence Of Health Consciousness And Food Safety Concerns On Consumer Attitudes Towards Organic Food written by Pia Weiler and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-04 with Business & Economics categories.
Master's Thesis from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Middlesex University in London, language: English, abstract: This dissertation analyses the specific role of the two factors health consciousness and food safety on consumer attitudes and their purchase intentions in relation to organic food. The investigation will deliver evidence from the Generation Y from two of the major countries consuming organic products: Germany and United Kingdom. Until now there have not been sufficient studies about organic foods in relation to health consciousness and food safety, so the aim of this study is to fill this gap. The purpose of the study is to demonstrate how health consciousness and food safety affects consumer attitudes and purchase intentions towards organic products. This will be done through a review of previous secondary literature as well as a questionnaire distributed online via e-mail and Facebook. The total number of respondents was 203. Researchers suggested several new approaches on how to deliver a more precise outcome on organic consumption. These recommendations were taken into consideration and a new methodology was developed. An online questionnaire was distributed in order to answer the hypotheses and find out what drives the Millenials to buy organic, as they seem to have different consumption patterns than previous generations. To observe the desired results, the Theory of Planned Behaviour by Icek Ajzen (1985) was extended with self-identity concepts and moral norms, items that were found by previous researchers to have a significant influence on intentions to purchase organic foods (Aertsens et al., 2009; Arvola et al., 2008; Dean & Shepherd, 2012; Hagger & Chatzisarantis, 2006; Sparks & Shepherd, 1992; Zanoli & Naspetti, 2002). The results support the assumption, that Germans prefer organic produce over the British participants. In the UK, there is a gap between the non-consumers and the consumers of organic foods. As previous studies stated, they question organic regulation standards and production methods more than the Germans, who mostly trust in their organic production chain (Gerrard et al., 2013; Zander, 2014). Moreover, both parties believe in health supporting attributes of this style of farming, which can be named as a reason for the steady growth of organic demand.
Conscious Business In Germany
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Author : Nicolas Josef Stahlhofer
language : en
Publisher: Springer
Release Date : 2017-11-23
Conscious Business In Germany written by Nicolas Josef Stahlhofer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-23 with Business & Economics categories.
This book presents conscious business as a constantly expanding and powerful approach to reinvent and shape organizations in a human and beneficial manner. In particular it examines the core characteristics, main drivers and challenges of conscious businesses in Germany. The book offers a structured overview of the current situation of the concept and outlines important issues that need to be considered in order to make independent decisions. Four case studies of successful conscious companies – differing in terms of their size, industry, legal form and international orientation – reveal concrete best practices and provide evidence for the approach’s ability to deliver business paradigms that are simultaneously purposeful and profitable.
The New Rules Of Green Marketing
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Author : Jacquelyn Ottman
language : en
Publisher: Routledge
Release Date : 2017-10-19
The New Rules Of Green Marketing written by Jacquelyn Ottman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.