Ableitung Von Erfolgsfaktoren F R Den Richtigen Einsatz Von Social Media Marketing
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Ableitung Von Erfolgsfaktoren F R Den Richtigen Einsatz Von Social Media Marketing
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Author : Jens Otto
language : de
Publisher: GRIN Verlag
Release Date : 2011
Ableitung Von Erfolgsfaktoren F R Den Richtigen Einsatz Von Social Media Marketing written by Jens Otto and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule für Technik, Wirtschaft und Kultur Leipzig (Fakultät Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Bis vor Kurzen diente das Internet vorwiegend als Informationsmedium, aber in den letzten Jahren hat es sich immer mehr auf Sozialkontakte ausgerichtet. Websites wie Facebook, Xing, StudiVZ sind entstanden, um die Kommunikation zwischen Gleichgesinnten schnell und einfach zu gestalten. Der Online-Dialog prägt heute den modernen Lebensstil im Internet und unsere Kaufentscheidungen werden immer mehr durch Benutzerbewertungen und Online-Empfehlungen diktiert. Anders als im traditionellen Marketing muss beim Social Media Marketing der Zielgruppe genau zugehört werden um Trends zu erkennen und Risiken zu minimieren. Social Media stellt momentan sicherlich die aktuellste Form der Kommunikation im Internet da. Durch den Einsatz dieser Art von Kommunikation verschwimmen die Grenzen zwischen Produzent und Konsument immer mehr. Social Media steht für eine Vielzahl von Medien und Instrumenten, durch diese können sich die Nutzer untereinander austauschen und miteinander kommunizieren. Die Möglichkeiten, die Social Media bietet, sind auf der einen Seite als Chance für Unternehmen zu sehen, auf der anderen Seite stellt Social Media auch Gefahren da. Die Investitionen im Bereich Social Media Marketing steigen seit Jahren kontinuierlich an, da immer mehr Fachleute aus dem Marketingbereich ihre Ausgaben auf Aktivitäten in den sozialen Medien konzentrieren. Die höchsten Ausgaben für Social Media werden 2011 erwartet, im Schnitt wollen die Unternehmen knapp 18% mehr dafür ausgeben als im Vorjahr. Besonders Unternehmen aus dem Mittelstand sind bereit die Ausgaben in diesem Bereich zu intensivieren. Hier werden Wachstumsraten von knapp 25,6% erwartet. Doch an diesem Thema scheiden sich bis heute immer noch die Geister. Die einen sehen Social Media als Trend und
Marketing In The Groundswell
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Author : Charlene Li
language : en
Publisher: McGraw-Hill Education
Release Date : 2009
Marketing In The Groundswell written by Charlene Li and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Marketing.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
The Nonprofit Sector In The Developing World
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Author : Helmut K. Anheier
language : en
Publisher: Manchester University Press
Release Date : 1998
The Nonprofit Sector In The Developing World written by Helmut K. Anheier and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Recent years have witnessed a significant upsurge of organized private, nonprofit activity in the countries of Asia, Africa and Latin America and with it an appreciation of the role that nonprofit organizations can play in the processes of economic and political change. Long recognized as instruments of relief and promotors of human rights, such organizations have recently come to be viewed also as essential contributors to basic economic growth and to the broader civic infrastucture that is now increasingly seen as a fundamental precondition for markets and representative political institutions to function.
Future Telco
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Author : Peter Krüssel
language : en
Publisher: Springer
Release Date : 2018-07-23
Future Telco written by Peter Krüssel and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Business & Economics categories.
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Innovative B2b Marketing
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Author : Simon Hall
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-08-03
Innovative B2b Marketing written by Simon Hall and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-03 with Business & Economics categories.
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
International Advertising And Communication
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-19
International Advertising And Communication written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-19 with Business & Economics categories.
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Naked Conversations
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Author : Robert Scoble
language : en
Publisher: Wiley
Release Date : 2006-04-12
Naked Conversations written by Robert Scoble and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-12 with Business & Economics categories.
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.